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Inbound marketing is the strategy of choice for online marketing, content is the main ingredient to any successful inbound marketing strategy. Your content has to be optimized for two audiences; your target customers and the search engines.
Typography for packaging design will never be the same after Hermann Zapf—and always will be.
Printing is easy; it’s all the other stuff that can pose challenges. Producing wide-format output can require a different approach to traditional processes, from selling, to finishing, to transporting. What do you need to know before you take the plunge?
De-evolution for eBooks Platform? – May 2015 M&A Activity, includes commercial printing, packaging, newspapers, and equipment.
In a perfect world, food and beverage producers wouldn't have to spend billions to protect themselves against bogus packaging. But, at least they have effective ways to spend the money.
At the Dscoop Open event (June 3-5 at the Convention Center in Dublin, Ireland), solutions partners shared their perspectives on how to make a “hole in one” with digital printing. This article provides a brief overview of the event’s highlights.
In spite of recent strength in US commercial printing industry shipments, employment is still on a downward path. The industry seems to becoming more efficient, somewhat from better management, and somewhat from consolidation as weak establishments are aborbed or exit the market. Compared to April, however, the Bureau of Labor statistics estimates that employment increased by about 600, which is common compared for May in recent years. The April public relations employment was very strong compared to the prior year and is up +8.8%. When PR employment is excluded from ad agency employment, the number of employees in agencies is still up +2.1%. The employment data have always reflected the changes in the media market as well as the strength in the economy. Though the economy is slow, advertising agencies have reinvented themselves and are very active in social media and digital media production.
Revised Commerce Department Data Sends Forecasts in Opposite Directions: Will US Printing in 2020 be $90 Billion or $27 Billion? ()
Data for the end of 2012 and the beginning of 2013 were revised to a slight rise in shipments when the original data showed a steady and significant decline. That period of mild increase was followed by a period of decline that was smaller in magnitude than originally reported.
A rapid changeover from conventional to digital production was both the cause and the result of the installation of digital printing equipment at Accu-Label Inc.
If you happen to have been in Singapore recently—and who of us hasn’t?—you may have caught sight of a new wide-format backlit film that can be used for vehicle graphics. Called eLumiNEX, it has been given a shakedown cruise on a bus.
SGIA’s Dan Marx shares highlights from the 2015 SGIA Specialty Imaging Industry Survey. What equipment is hot? What products are on the rise, and which are on the decline? In what verticals are the hot prospects? And what is the overall market outlook for the wide-format and specialty graphics industry?
Digital printing for packaging has room to grow and the means to achieve that growth. There was plenty of room for discussion about making it happen at a recent symposium of experts in Tampa.
This chart shows how the US commercial printing shipments have been better compared to the prior year for the last 11 months of reporting by the Commerce Department. What's it mean? We're still averaging $400 million per month less than a similar period in 2010-2011, and we're well below the levels of ten years ago by about -$2.8 billion per month. The recent stability may be the result of several factors. First, weak companies are gone as a result of closures and consoPrinting Shipments Rising, Best April Since 2010lidations, leaving companies that know what modern print users need. Second, there has been a generational change in management to owners and executives who are more comfortable with digital technology because they have always used it, growing up with cell phones, video games, and computers everywhere. Third, the big targets for displacement by digital media have been pulverized, and what remains are specialties and applications more appropriate to a multichannel integrated media marketplace. Fourth, there a more companies using business development techniques (tell us about your target audience and how we can make your digital initiatives more effective) rather than old sales techniques (would you like to see my equipment list?). Then again, it could be the calm before another storm. New data networks are on their way, such as 5G, where two hour movies can be downloaded in six seconds rather than six minutes. Print has a good story to tell, but please, don't make it an old story. Print needs to be fresh and new. The market may be stable now, so use this time well to get ready for the market ahead.
ANRO Communications is well-known in the printing community for its innovation and thought leadership position. In this article, sponsored by HP, Paul DeSantis, ANRO’s Director of IT, talks about how production inkjet has future-proofed the company’s business.
Web-to-print is our term for moving customer engagement online. This represents a big change for most traditional business-to-business printers. This article describes the top five mistakes I see when working with printers through this transition from an offline business to an online / self-service customer interaction model.
Commerce Department Revises US Commercial Printing Shipments Data: Revises Shipments Higher for 2013 and 2014 ()
Every May, the US Department of Commerce issues “benchmark” revisions to the manufacturing shipments data it reports. Every month, the shipments report is used by economists and analysts at Government agencies, such as the Treasury Department, but also by banks, businesses, and others, to identify strong and weak areas of the economy, and to forecast future economic conditions. The reports are based on a combination of actual and estimated data from economic models.
If you work with hazardous chemicals or other substances commonly used in printing operations, June 1, 2015, is the deadline for meeting new requirements to OSHA’s Hazard Communication Standard (HCS), in particular, new warning labels and Safety Data Sheets (SDS). Here’s what you need to know.
Put ink on paper, and you have a print. Do the same thing as part of a process known as selective deposition lamination, and you can have a three-dimensional object in full, ICC-compliant color.
The transition from a Print Service Provider to a Marketing Service Provider has been a topic of discussion for several years now. Although some businesses are making this shift, others are placing a renewed focus on their core competencies. This article cites InfoTrends’ research and explores the challenges that can arise when attempting to make the transition to an MSP.
The Commerce Department released its “Nonemployer Statistics” data for 2013, showing that these businesses increased to 23 million since 2012, and by 30%, three times the rate of population growth, since 2002. Let's call them “microbusinesses.” They are now more than one in seven of the workforce.
When you need a custom software solution, think about assembling a puzzle rather than building from scratch. The software landscape is full of integrate-able pieces that can give you ‘expected’ functionality so you can focus your custom development on what makes you ‘unique’.
When the moon hits your eye like a big pizza pie, it may be because someone has printed or drawn the moon (or another visually arresting image) on the box.
Trust, a handshake, and an eye on luxury packaging are behind the newly formed partnership between Mohawk and Arjowiggins Creative Papers.
If e-ink and e-paper haven’t yet taken the world of graphic communications by storm, that doesn’t necessarily mean they never will.
Adding production inkjet to its book printing operation is enabling Cordoba Printing & Binding of Israel to adjust to drastic changes in the Israeli book market as well as to pursue new business opportunities. Learn more in this article sponsored by Kodak.
Last week, the US Department of Commerce released its annual revisions to manufacturing shipments. Printing shipments estimates were increased a total of approximately $10 billion combined for 2013 and 2014. The data softened the decline in 2013 shipments by a considerable margin and also reaffirmed the recent rise in printing shipments over the last ten months. While shipments in 2014 were still below 2013 on an inflation-adjusted basis, the pattern of the last few years shows a decline in shipments that is more muted than the Commerce Department originally reported. Our advice is the same: this is breathing room that can be used for restructuring of print businesses with forward-looking strategies that can take advantage of the next waves of communications technologies, while implementing sales and marketing processes that are appropriate for the times ahead.
Estimating is a core function for Print MIS software, yet many printers fail to implement this part of the system to a trusted level, hence there is a lot of retreating back to Excel. Estimating is a critical function that needs to be part of your integrated and measureable print management information system.
In a package, you see the design, but you experience the engineering: the underlying combination of technical merits that make it practical to use as well as delightful to behold.
By all accounts, the sign and display industry is growing by leaps and bounds. But getting accurate sizing data is fraught with difficulties—difficulties that have largely been caused by the very factors that are driving growth.
Rochester, NY, is distinguished for many things connected to the printing industry. Hammer Packaging is keeping that tradition alive in an exceptionally employee-friendly way.
During the 2015 Inkjet Summit, service providers acknowledged that much of the innovation in their markets was done in collaboration with customers and driven by the dynamic changes in the clients’ specific businesses. This article explores how inkjet technology is delivering key advantages to transactional printing, direct mail marketing, and publication printing applications.
These data about US commercial printing establishments are from the newly released 2013 County Business Patterns published by the Bureau of Labor Statistics. At the turn of this century, there were nearly 38,000 establishments engaged in commercial printing and services; in 2013 there were nearly 27,000. These data do not include inplant printing departments or packaging, but do include label printers and trade services. An establishment is a separate location in a practical definition, and a firm can own more than one establishment. The number of establishments is in response to the size, scope, and nature of overall print demand, but there are other factors.
Dr Joe. digs into the last 2015 GDP trends, last Friday's overall unemployment report, and US commercial printing employment.
Looking backwards won’t help you navigate the uncharted waters of the future. The print businesses of the future will adapt to remain relevant in a digital, online, and data-driven world.
Deciding when packaged food has gone bad is a tough call that we often get wrong. At MIT, they’ve come up with a guesswork-eliminating solution.
April 2015 –Mergers, Acquisitions & Restructuring in the Printing, Packaging & Related Industries
Can flexography do a better job with opaque whites, hard-to-hold details, and other hurdles for packaging printing with the process? Kodak says yes.
InfoTrends’ Steve Urmano recaps the recent ISA Sign Expo with a rundown of some of the major product announcements, as well as a diverse array of other printing and finishing equipment on display.
The last ten months of US commercial printing shipments have increased +3% compared to the same months of the prior years. For the first calendar quarter, shipments are up +3.5% compared to the same quarter of 2014. There has not been this kind of growth for about ten years. Please note, however, that the Commerce Department is revising at least three years of historical data next week; it's not possible to determine how the data will change. Assuming the pattern of these data remain the same, it's not a long term bottoming of the shipment level that will turn upward again. The march of digital technologies that offer alternatives to print will continue (read what 5G networks will bring in 2020, for example). It's more likely a pause that should be used to reposition well-running print businesses for the future, consider investing in capabilities and businesses that will take advantage of the new communications innovations ahead, and develop alliances with others whose talents will be needed to do so. This might be 2005-2007 playing out again for us. If your business is growing, don't rest on your laurels. Appreciate the flexibility your business has to prepare for the future and use the time wisely. Never hunker down and wait for things to play out.
During the 2015 Inkjet Summit, a number of innovators acknowledged the need to leverage emerging technologies to profitably accelerate business growth. This article explores how Access Direct has reinvented itself as a leader in data management, variable messaging, and inkjet printing. It also demonstrates how Access Direct’s actions parallel the advice given in Josh Linkner’s book entitled The Road to Reinvention: How to Drive Disruption and Accelerate Transformation.
The internet search engines do not like duplicate content; in fact they rank your site lower if you are duplicating content from a site that clearly has the authority to that content.
Your marketing should talk more about your customers than about you. Compelling marketing content is about telling customer success stories to teach and attract more customers who find your content relevant to their current challenges.
If you don’t think of Xerox’s iGen4 as a packaging press, think again. In Europe, the platform is showing off what it can do in folding cartons for consumer-product and pharmaceutical applications.
Every beverage bottle must have a label to identify and brand the product—correct? Not necessarily, says the developer of a direct-printing alternative.
Dynamic digital signage is becoming a hotter and hotter topic, and while there are ample opportunities for companies to get in on, if not the ground floor, than at least the mezzanine, it’s not to everyone’s taste. Here are some arguments for—and against.
The GDP estimate of Q1-2015 growth was at +0.2% when consensus was +1.0%. The estimate will be revised at the end of each of the next two months. That consensus estimate of professional economists has been revised down regularly since the beginning of the year, with many of the original estimates at +3% or higher.
In what is perceived as a commodity-oriented marketplace, print sales reps struggle to maintain a proper balance between features and benefits. This article explores how Symeta (Brussels, Belgium) has transformed its business with strong sales and marketing and a value-based approach to communications.
The 2013 County Business Patterns report was just released by the Bureau of Labor Statistics, one of the most valuable of all government economic reports. The data are based on Social Security tax filings made by employers. In this manner, the BLS can count the number of business establishments and the number of employees of those establishments with great accuracy from analysis from the mandatory filings of Form 941, submitted with company payroll taxes. As the data show, content creation businesses have much higher per employee annual salaries. This makes these industries very attractive to new employees, especially those starting their careers. The most interesting to me is the rise in public relations agencies. In the late 1980s, the payroll for ad agency workers was about one-third more than public relations. In 2005, they were about the same. In these 2013 data, PR employees are paid about one-eighth more.
This article is a part of a series of articles by David L. Zwang that focuses on the processes and products that can lead to the transformation of your current workflows and business to prepare you for the new challenges ahead. In this article, Zwang looks at the release of PRINERGY 7, in the context of Kodak’s reinvention.