(Image courtesy Texintel)

New technologies are pushing the boundaries of interior décor as the market sector expands towards customized interiors. What was once a sector that relied on stock is now a highly creative, innovative market where new design and product applications abound. The recent webinar from HP titled: “How HP white ink can give your Interior Décor business a competitive edge” brought together a number of industry specialists from a wide variety of businesses all of which were exploring new applications and attracting new business with the HP Latex 700W and 800W series. The flexibility and adaptability of the HP Latex series delivers a powerful production tool, and now, with the addition of white ink, many applications are now possible across multiple industries: signage and graphics, window displays, wallpapers, vinyl, glass, wood, aluminum, cork, and even printed leather—to name just a few options.

Importantly when using the white ink as a base layer, the operator can print onto colored print materials. When used on clear media, the white ink can be applied in several ways to create dramatic effects and stunning visual graphics. Duplex printing in multiple formats is possible across many, many surfaces. As such, it’s the perfect partner for any printer or specialist that services the interior design and décor industry where creativity is a key driver for on-demand design led products.