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CPG Brands Have Lost Control of the Final Moment of Truth

In the post-pandemic age of online grocery services like InstaCart, the shopper selecting consumer product goods off store shelves is not the final consumer. Colorkarma’s Shoshana Burgett explains what this means for brandowners and how approaches to packaging need to change.

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About Shoshana Burgett

Colorkarma focuses on design for execution by bringing together unique perspectives on design and manufacturing to ensure a smooth execution on your creative vision the first time. Our mission is to be the leading resource for the creative community providing educational content, industry news, design tips and best practice advice from industry leaders.

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