Colorkarma focuses on design for execution by bringing together unique perspectives on design and manufacturing to ensure a smooth execution on your creative vision the first time. Our mission is to be the leading resource for the creative community providing educational content, industry news, design tips and best practice advice from industry leaders.
In the post-pandemic age of online grocery services like InstaCart, the shopper selecting consumer product goods off store shelves is not the final consumer. Colorkarma’s Shoshana Burgett explains what this means for brandowners and how approaches to packaging need to change.
Creating an immersive experience is about maintaining brand integrity at all stages and within a physical space. Colorkarma’s Shoshana Burgett uses a recent VW EV test drive experience as an example of how brands can create memorable and effective immersive experiences.
Colorkarma and Gerber Technology have teamed up to help local manufacturers quickly adjust and ramp up production lines to meet need for personal protective equipment (PPE). Together, they have launched a new PPE Task Force Directory.
QR codes can be used in many different ways by restaurants and other small businesses to interact with patrons in an engaging way, as well as comply with COVID regulations and promote public health and safety. ColorKarma’s Shoshana Burgett escaped quarantine and looks at several examples of how restaurants and pubs are using QR codes.
“Bespoke” means custom-made and designed to a particular requirement. Local-to-local, bespoke, organized, and automated manufacturing is not without its challenges, but post-pandemic, it may be a better option than relying on a single global provider. ColorKarma’s Shoshana Burgett explains all about bespoke manufacturing and the role of design.
Colorkarma’s Shoshana Burgett asks a male Sephora employee to give her a guided tour of perfume displays whose packaging he especially likes. His choices were eye-opening, and gave Burgett a new perspective on how men may perceive their choices as they pick out gifts for their wives, girlfriends, or partners.
Anyone in a creative role knows the importance of choosing the right color. From packaging to apparel to consumer products to marketing materials, color can make or break a design. If color is so important, why is it so hard to get right in production? Colorkarma’s Shoshana Burgettexplains what creatives and their suppliers need to know about color.
A designer can create a fantastic-looking printed piece, but great design doesn’t mean much if it can’t physically be printed. ColorKarma’s Shoshana Burgett discusses how the technological limitations imposed on designers—whether it be web or print—can actually be empowering.
Omni-channel campaigns have become old hat; marketers today are looking beyond omni-channel to fully immersive customer experiences, often using augmented reality. Colorkarma’s Shoshana Burgett looks at some cutting-edge examples.
The packaging world is evolving across shape, form, and function. Agencies and designers have novel canvases to work with. Here are a few packaging trends being seen in various markets, and why each is unique.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.