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Articles by Shoshana Burgett

Colorkarma focuses on design for execution by bringing together unique perspectives on design and manufacturing to ensure a smooth execution on your creative vision the first time. Our mission is to be the leading resource for the creative community providing educational content, industry news, design tips and best practice advice from industry leaders.

Displaying 1-12 of 12 articles

CPG Brands Have Lost Control of the Final Moment of Truth

Published May 2, 2022

In the post-pandemic age of online grocery services like InstaCart, the shopper selecting consumer product goods off store shelves is not the final consumer. Colorkarma’s Shoshana Burgett explains what this means for brandowners and how approaches to packaging need to change.

VW ID.4 Touchless Branding Experience

Published March 7, 2022

Creating an immersive experience is about maintaining brand integrity at all stages and within a physical space. Colorkarma’s Shoshana Burgett uses a recent VW EV test drive experience as an example of how brands can create memorable and effective immersive experiences.

Packaging Design In The Age Of Instacart

Published February 7, 2022

Colorkarma’s Shoshana Burgett takes an in-depth look at how “grab-and-go” shopping in the age of InstaCart is forcing brands to rethink their approaches to packaging design.

New Directory Connects Manufacturers and Suppliers to Meet PPE Needs

Published November 3, 2020

Colorkarma and Gerber Technology have teamed up to help local manufacturers quickly adjust and ramp up production lines to meet need for personal protective equipment (PPE). Together, they have launched a new PPE Task Force Directory.

QR Codes Are Consumer- and COVID Compliance-Friendly

Published September 15, 2020

QR codes can be used in many different ways by restaurants and other small businesses to interact with patrons in an engaging way, as well as comply with COVID regulations and promote public health and safety. ColorKarma’s Shoshana Burgett escaped quarantine and looks at several examples of how restaurants and pubs are using QR codes.

We Must Shift to a Bespoke Manufacturing Model

Published August 18, 2020

“Bespoke” means custom-made and designed to a particular requirement. Local-to-local, bespoke, organized, and automated manufacturing is not without its challenges, but post-pandemic, it may be a better option than relying on a single global provider. ColorKarma’s Shoshana Burgett explains all about bespoke manufacturing and the role of design.

What Came Before Munsell and Pantone?

Published July 7, 2020

Back before Pantone, and even before Munsell, there was the Traité Des Couleurs Servant à la Peinture à L’ea. Colorkarma’s Shoshana Burgett traces the colorful history of the color reference guide.

What Happens When You Ask a Man’s Opinion in Sephora?

Published June 2, 2020

Colorkarma’s Shoshana Burgett asks a male Sephora employee to give her a guided tour of perfume displays whose packaging he especially likes. His choices were eye-opening, and gave Burgett a new perspective on how men may perceive their choices as they pick out gifts for their wives, girlfriends, or partners.

Is Color Perception Holding Up Your Approval Cycles?

Published April 7, 2020

Anyone in a creative role knows the importance of choosing the right color. From packaging to apparel to consumer products to marketing materials, color can make or break a design. If color is so important, why is it so hard to get right in production? Colorkarma’s Shoshana Burgettexplains what creatives and their suppliers need to know about color.

Designing With Technology In Mind

Published March 3, 2020

A designer can create a fantastic-looking printed piece, but great design doesn’t mean much if it can’t physically be printed. ColorKarma’s Shoshana Burgett discusses how the technological limitations imposed on designers—whether it be web or print—can actually be empowering.

Shifting From an Omni-Channel to an Immersive Customer Experience

Published February 4, 2020

Omni-channel campaigns have become old hat; marketers today are looking beyond omni-channel to fully immersive customer experiences, often using augmented reality. Colorkarma’s Shoshana Burgett looks at some cutting-edge examples.

Five Packaging Design Trends That Work

Published January 7, 2020

The packaging world is evolving across shape, form, and function. Agencies and designers have novel canvases to work with. Here are a few packaging trends being seen in various markets, and why each is unique.