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When the pandemic hit in 2020, to keep business flowing, many printers seized the opportunity to step into the wide-format space, producing pandemic-related signage, floor graphics, and face shields. Fast-forward to 2022 and these wide-format heroes find themselves facing a new set of issues—all threatening its continued growth. Contributor Joanne Gore looks at these new challenges.
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About Joanne Gore
Joanne Gore is founder of Joanne Gore Communications. She has spent the last three decades helping companies maximize their marketing and communications efforts. Contact Joanne at [email protected].
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