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Are We Paying Too Much Attention to Transitory Trends?

There is so much hype around fashion trends—the more different trends that can be hyped, the more fashion that gets sold, I suppose. But it’s not only bad for our individual pocketbooks, it’s devastating for the environment! In this article, we cite two other must-read articles that point out why we should not be following every transitory TikTok trend that comes our way.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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