Let’s set aside print production for a moment and examine wayfinding signage from the designer’s viewpoint.

Wayfinding refers to information systems that guide users through a physical environment and enhance their understanding of the space. User-experience (UX) design is the process design teams employ to create products that provide meaningful and relevant experiences to end-users.

UX generally is associated with the digital realm (think of websites and software). However, the Nielsen Norman Group consultancy notes that it encompasses all aspects of the end-user’s interaction with a company, its services and its products—including printed exterior/interior signage. Because negative UX can diminish product usage, improving the overall user experience is important to most companies, designers and creators.