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Johnson’s World—The Cat and Mouse Game: A Marketing Lesson from Walter the Cat

The fur flies as Steve Johnson attempts to claw back a veterinary medicine rebate he was promised. Read on to see how customer loyalty programs can quickly become customer antagonism programs.  

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About Steve Johnson

Steve Johnson is a successful print owner and digital pioneer. Each month in Johnson’s World, he offers up his take on the day-to-day world of graphic communications.

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