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Johnson’s World—The Cat and Mouse Game: A Marketing Lesson from Walter the Cat

The fur flies as Steve Johnson attempts to claw back a veterinary medicine rebate he was promised. Read on to see how customer loyalty programs can quickly become customer antagonism programs.  

Monday, May 09, 2022

Walter the Cat lives with me in a large house on a big lot in a rural area with a cold climate, all factors which add up to mice. Walter’s job is to hunt mice in the house and outdoors around the perimeter.

Since Walter spends much time outside, his veterinarian recommends treating him topically to prevent fleas, ticks, and ear mites on his coat, and roundworms, hookworms, and heartworms internally.

This chemical treatment is sold under the trade name Revolution Plus by the pharmaceutical company Zoetis Petcare. Like human medicine, it is available only by prescription.


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About Steve Johnson

Steve Johnson is a successful print owner and digital pioneer. Each month in Johnson’s World, he offers up his take on the day-to-day world of graphic communications.

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