COVID-19

COVID-19 Coverage

The graphic communication industry responds to the global coronavirus crisis. The latest feature articles, updates, including event cancellations and postponements.

Uncovering New Opportunities for Print During Unprecedented Times

Although the ongoing pandemic is certainly not the first hurdle that the printing industry has encountered, printers have proven themselves to be very resilient during challenging times. Past recessions have certainly impacted the print industry, but they didn’t happen seemingly overnight the way COVID did. This article explores how PSPs are leveraging their core competencies to uncover new opportunities that will carry them to the future.

Poll: Pandemic Is Fueling a Resurgence in QR Codes

Is the COVID-19 pandemic fueling a rise in the use of QR codes? Yes, and for a simple reason—they provide a safe, touchless way to communicate between businesses and their customers. We see this anecdotally, but data from a recent poll by MobileIron support this observation, as well.

COVID-19 Sales Strategy: Think of Your Customer’s Customer

Selling during the pandemic is like selling during a widespread economic downturn. You have to figure out the market segments who are least impacted or, in COVID-19’s case. find the companies who are positively impacted. Directing your sales efforts is critical to closing new business.

Lessons in Success During the COVID-19 Pandemic (Part 2)

As it has become clear that the economic impact of the COVID-19 pandemic will be deeper and longer than many expected, printers have an important question to ask: What differentiates the companies that thrive during a recession and those that do not? In this Part 2 on this topic, we look at two additional examples of printing companies that have invested and innovated their way to success.

Developing Successful Direct Mail Campaigns in the COVID Era

In today’s business climate, it is more important than ever for businesses to engage their customers and prospects via a channel that gets noticed. Although e-mail might seem like the easy choice, today’s digital inboxes are being inundated with messaging. This article explores how brands can use direct mail to connect with their customers and stay top of mind during the pandemic.

Print Business Data in 2020/COVID-19

It is hard to think of a time in recent history when we have been so captivated by data. The COVID-19 global pandemic has had us glued to data for the better part of eight months. Data is guiding the day-to-day recommendations of epidemiologists around the world and it will also guide when a vaccine is safe to release. In any industry, a strong data foundation is critical to enable companies to make proactive decisions that will move businesses forward.

Graphco’s Chris Manley Paints a Positive Picture for the Printing Industry

The pandemic and the economic and political uncertainty have cast a pall on many aspects of our lives. But it’s not all bad news. Graphco President Chris Manley joins the chorus of voices that sees growth and opportunity in printing—some going as far as to call it the Golden Age of Printing. Here’s how Manley explains it.

A Sign of the Times: Three Ways COVID-19 Made the Signs and Graphics Industry more Essential than Ever

The signs and graphics industry has become essential to the recovery of small business communities worldwide, and its value has only grown as the pandemic has gone on. Guest contributor Mike Cline, Vice President of Franchise Development at Alliance Franchise Brands, looks at three ways meaningful graphic displays have shown to be a crucial tool for businesses in both the fight against, and recovery from, the coronavirus.

Digital Stress Provides an Opportunity for Print

Although many have adjusted to the changes brought on by COVID-19, 2020 has undoubtedly been a very strange year. A sudden over-dependency on digital channels opens the door for print to present itself as a positive alternative during a stressful year.

A Matter of Degrees: Temperature Detection Systems and Signage

As we enter “the new normal,” temperature detection systems and signage may become important elements of compliance and liability for businesses. This article looks at Altoros, a veteran professional IT services and software provider that has entered the temperature signage market.

User Adoption and a Useful Crisis (COVID-19)

A crisis is also an opportunity, and COVID-19 is no exception. The rate of adaptation taking place is one of the most powerful forces at play in 2020. Entire populations are expanding their comfort zones with online tools, remote learning, and working from home.

New Directory Connects Manufacturers and Suppliers to Meet PPE Needs

Colorkarma and Gerber Technology have teamed up to help local manufacturers quickly adjust and ramp up production lines to meet need for personal protective equipment (PPE). Together, they have launched a new PPE Task Force Directory.

COVID-19 Spurs Proofing Innovation at Continental Web Press—and Wins New Business

When clients are used to traveling for press checks of color-sensitive documents, then a global pandemic severely hampers business travel, how do you continue to meet the needs of those clients? You create a brand-new proofing solution. At least, that’s what you do if you’re Continental Web Press.

How the Pandemic is Affecting the Textiles Supply Chain...Or Is It?

Even before the pandemic, there was lots of discussion about how the textiles and apparel industry needed to re-examine its supply chain both for increased efficiencies and to reduce the industry’s environmental footprint. Has the pandemic accelerated this? Learn more.

Getting the Goods Online

Although sales reps might not be able to visit offices in person for quite some time, this doesn’t mean that sales channels have been hung out to dry. There are still plenty of ways to reach customers and prospects so they can see your offerings online. This article shares some tactics for standing out from the pack and ensuring that your digital content does what you need.

How Buyer Behavior Changes in a “Shelter in Place” World

How is shopper behavior changing as a result of the coronavirus pandemic? How does that shape the channels you use and the positioning of your messaging? One survey provides some insight.

Take Action Now to Survive the Future

The COVID-19 pandemic is forcing the world to change quickly, and printers don’t have the luxury of waiting to see what’s going to happen. They must start getting business as quickly as possible and make up for the weeks of sale losses. To survive, it will take fast action on the part of print owners to adjust to the new post-virus economy. Luckily, most practices are already available to deal with the new dynamics. John Giles explains how many printers are reviewing their business practices as they deal with what they have learned from the lockdown.

How Are Newly At-Home Workers Using Paper?

The ongoing COVID-19 pandemic has many of us working from home much more frequently than we did in the past. How are people who continue to work from home—at least for the time being—using paper? This article cites research from a recent Keypoint Intelligence study to explore how newly at-home workers are fulfilling paper-based business processes.

Build a More Connected Community During a Pandemic

Sign companies have had to quickly adapt to provide more relevant signs for the ever-changing situation. Signs continue to assist us in our everyday lives as we try our best to slowly get back to business.

What Streetwear Brands’ Response to COVID-19 Says About Apparel’s Future

Thanks to James Andres from S&S Activewear for contributing this week’s textiles article. Streetwear is a style of casual clothing which became global in the 1990s. The COVID-19 pandemic and increased work from home models have also increased demand for more casual clothing. Andres talks about how streetwear has contributed to art, creativity and philanthropy and profiles the response of four streetwear brands.

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