Press release from the issuing company
Keypoint Intelligence is pleased to announce the launch of a new study entitled U.S. Vertical Vision: An Analysis of Business Print Demand by Vertical Industry. This study will provide the printing industry with a better understanding of how the demand for printed products and communication services has changed since 2019 and how this will evolve through 2020.
“When it comes to the challenges that the printing industry faces, responding to the realities of 2020 sits at the top of the list,” stated German Sacristan, Director of On Demand Services at Keypoint Intelligence. “Printers must understand how specific vertical industries will react to today’s unique marketing and communication challenges, and how this will impact demand for various applications in order to develop effective strategies going forward.”
Through this research, Keypoint Intelligence will provide insights for equipment manufacturers, Independent Software Vendors (ISVs), and print service providers. This comprehensive vertical market research study will offer the following benefits:
Equipment Manufacturers and ISVs:
Print Service Providers:
Participation methodology will include a web-based survey of 1,000 mid-sized and large enterprises with a target sample encompassing education, finance and banking, healthcare, hospitality and leisure, insurance, manufacturing, and retail. Respondents’ responsibilities will involve overseeing or being engaged with the creation of one or more of the following types of documents: marketing collateral, direct mail, newsletters, flyers, catalogs, presentations, product specification collateral, trade show materials, signage, sales collateral, sales proposals, or promotional items (e.g., hats, t-shirts).
Companies that subscribe by June 23, 2020 are eligible to provide feedback to help develop the survey questions. For more information, please see our online presentation or contact [email protected].
© 2023 WhatTheyThink. All Rights Reserved.
Join the discussion Sign In or Become a Member, doing so is simple and free