Join Daniel Hetzer, of Lands' End and Elizabeth Gooding of Inkjet Insight for a discussion of how catalog creative and production processes are adapting to new customer attitudes, technical capabilities and economic realities. This session looks at the impact of COVID-19 as well as trends toward customization and personalization that predate the pandemic and will consider new strategies for when to print, what to print and how to print.
You will learn:
- How shifting customer attitudes are affecting retail buying patterns
- Objective approaches to measuring catalog and direct mail effectiveness
- When personalization and customization can be used effectively and efficiently
Register for Webinar