WhatTheyThink

Printing Industry Commentary & Analysis

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AI Headlines You Might Have Missed

AI Headlines You Might Have Missed

Heidi Tolliver-Walker provides a quick roundup of AI headlines from this past week. From a state-sponsored AI espionage to AI’s ability to help you get a better job for more pay, take the whirlwind tour through AI news.  Read More

Going Deeper: How Deep Research Reveals Competitive Opportunities

Going Deeper: How Deep Research Reveals Competitive Opportunities

AI-powered Deep Research is giving print businesses a competitive edge by converting hours of manual effort into minutes of processing that deliver almost instant strategic insights. Acting like a digital analyst, it uncovers trends, competitor moves, and emerging application opportunities. Whether you're exploring smart packaging or new ways to boost direct mail ROI, learning how to use this tool can help you see what others miss—and act faster. Read More

Mushroom Magic

Mushroom Magic

No, not that kind of magic! Rather, this article is about mushrooms as a magical replacement for traditional leather—more sustainable, and more flexible in terms of products and decoration. It’s been a while since we’ve written about this, and now for a significant update… Read More

Shipments for August Are Up

Shipments for August Are Up

…in Canada. As we wait for US data to start being released, let us take an overdue look at Canadian printing shipments. Read More

Around the Web: Of Clips and Cats

Around the Web: Of Clips and Cats

A new typeface inspired by Berlin’s wayfinding signage. In Victorian England, cat cartoons were all the rage—specifically, those of illustrator Louis Wain. An impressive paper clip collection has finally found a new home. An anti-package-theft mailbox. At Cambridge University, a project is underway to rescue valuable material from old, outdated media like floppy disks. For reasons passing understanding, someone decided to have AI recreate an episode of “Friends.” A sub-reddit worth checking out is “Funny Signs.” AI-powered robot dinosaurs because why not. A round-up of some of the most notable “non-water floods” in history. Graphene heat-transfer fluid. The James Webb Space Telescope finds a new moon of Uranus. Host Thanksgiving in something approaching style with the Butterball Turkey Pants. Welcome to WhatTheyThink’s weekly miscellany. Read More

Industry Confronts the Long Reach of Extended Producer Responsibility—Part 1

Industry Confronts the Long Reach of Extended Producer Responsibility—Part 1

Environmentalists want states to pass laws that make producers foot the bill for collecting and recycling many types of consumer goods packaging. In part 1 of this two-part feature, Patrick Henry explores how, even though printers and packaging converters aren’t those producers, but they may well find themselves bearing some of the costs of compliance. Read More

INDUSTRY INSIGHT: Why Size Matters and Why the Apparel Industry Can No Longer Afford to Get It Wrong

INDUSTRY INSIGHT: Why Size Matters and Why the Apparel Industry Can No Longer Afford to Get It Wrong

Or maybe, Size Really Does Matter! The apparel industry is fragmented in many ways, not the least of which is sizing. Inconsistent sizing of apparel accounts for almost 20% of returned items, equating to $890 billion in costs to brands and retailers. In this article, textiles expert and WhatTheyThink contributor Debbie McKeegan explains the staggering cost of a poor fit and suggests what might be done about it. Read More

How Hyper-Literal AI Can Seem to Go Rogue

How Hyper-Literal AI Can Seem to Go Rogue

Sometimes AI seems to go rogue. But why? Heidi Tolliver-Walker argues that, like “a very smart toddler,” AI can be hyper literal. We tell it what to do, and without the right guidance in how to get there, it can take some turns we don’t expect. Read More

Innovations in Wide-Format Inkjet Media 

Innovations in Wide-Format Inkjet Media 

Continuing advances in inkjet-printable materials for higher-speed printing systems have been instrumental in the growth and expansion of wide-format graphics companies. After wide-format graphics producers merged with commercial printers, a slew of new materials are making printing more efficient, sustainable, and suitable for businesses with a mix of offset presses and narrow-format production digital presses and wide-format inkjet printers. Guest contributor Eileen Fritsch provides a round up. Read More

Taming the Inbox: AI-Powered Email Management is the Answer

Taming the Inbox: AI-Powered Email Management is the Answer

In commercial print shops, email is both a lifeline and a bottleneck, overwhelming customer service teams with unstructured job requests and urgent messages. While automation has transformed the production floor, AI is now poised to revolutionize how print businesses manage email communication. Here are some guidelines for how AI-powered tools can triage messages, extract job specs, suggest replies, and eliminate delays, freeing up staff for high-value work. If you’re ready to reduce quoting errors, speed up response times, and boost customer satisfaction, this is your guide to getting started. Read More

The Target Report: Mergers, Acquisitions & Restructuring in the Printing, Packaging & Related Industries

The Target Report: Mergers, Acquisitions & Restructuring in the Printing, Packaging & Related Industries

Corrugated packaging producers close plants as demand cools and more... Read More

Local News Deserts Expand as Local Newspapers Dry Up

Local News Deserts Expand as Local Newspapers Dry Up

It’s no secret that times are tough in the world of media these days, but perhaps most challenged are printed newspapers, especially in smaller, more rural areas. The number of “news deserts”—a community, rural or urban, with limited or no access to credible local news and information—continues to grow as newspapers fail or are bought up and decimated. Here’s the latest scoop. Read More

Other Converted Paper Product Manufacturing Establishments—2010–2022

Other Converted Paper Product Manufacturing Establishments—2010–2022

According to County Business Patterns, in 2022, there were 496 establishments in NAICS 32229 (Other Converted Paper Product Manufacturing). This category saw a net decrease in establishments of -18% since 2010, but saw an increase since 2021. In macro news, um…uh…aha! ADP employment data! Read More

Around the Web: Of Bandages, Beads, and Blood

Around the Web: Of Bandages, Beads, and Blood

How a rogue comma upended 19th-century tariff policy. Print magazine’s Steven Heller is bemused by a presumptuous bit of wayfinding signage. A look at “ghost words” that made their way into the English language due to typos, misspellings, or bad handwriting. Who invented the Band-Aid and how did it become a household word? Pig-faced women were all the rage in Regency-era London. With the Slopstore, AI continues to immeasurably improve our lives in every way. New nanobot “smart dust” is a boon to spying. A system for charging an e-bike through the kickstand. Graphene-based coatings for the HVAC market. The James Webb Space Telescope has found mysterious “dark beads” in Saturn’s atmosphere. A new fossil discovery shows that leeches didn’t always suck blood. Care for a toothpaste-flavored smoothie? Welcome to WhatTheyThink’s weekly miscellany. Read More

Eco-Friendly Fashion with 3D Scanning and Printing

Eco-Friendly Fashion with 3D Scanning and Printing

Due to the prevalence of fast fashion, many articles of clothing are mass produced but soon end up in landfills or incinerators. Fortunately, some of today’s brands are experimenting with more environmentally friendly practices. This article discusses the sustainability challenges that persist in the fashion industry and explores how modern printing and scanning techniques may help lead us to a more eco-friendly future. Read More

Meet Our Student of the Month: Anna Frias

Meet Our Student of the Month: Anna Frias

We are launching a new regular WhatTheyThink feature: the Student of the Month. In partnership with the Print and Graphics Scholarship Foundation (PGSF), we profile a promising student in a graphic communications or related program. The goal is to raise awareness of graphic communications programs, as well as help students get a “leg up” on entering the industry after graduation. This month, we profile Anna Frias, a third-year student in Cal Poly’s Graphic Communication program. Read More

Smithers Tracks Transformative Trends in $35.8 Billion Global Inks Market

Smithers Tracks Transformative Trends in $35.8 Billion Global Inks Market

Demand for inks used in commercial graphics, publication, packaging, and label printing will reach 3.3 million metric tons in 2025, with a value of $35.8 billion according to the new Smithers market report, “The Future of Global Ink Markets to 2030.” Read More

"Who Cares If It’s Real?" Print Industry LinkedIn Debate Reveals Shifting Views on AI Intelligence

A thought leadership consultant’s question on LinkedIn about artificial intelligence sparked an unexpectedly revealing conversation, one that offers clues about how business leaders across industries are reconsidering what intelligence means in an AI-powered world. Read More

Will COP30 Be Another Cop-Out?

Will COP30 Be Another Cop-Out?

Will COP30 actually deliver commitments to actionable solutions to the climate crisis or just be another get-together that delivers nothing meaningful? That’s a good question. It seems that there’s a significant shift in strategy for this year’s conference, and it is not an encouraging one—the focus seems to be shifting from reducing dependence on fossil fuels to a strategy of adaptation. Read More

AI and Embellishments Dominated PRINTING United

AI and Embellishments Dominated PRINTING United

By all accounts, the PRINTING United Expo, held October 22–24 in Orlando, was one of the most successful yet, if show floor crowds and a general sense of excitement and optimism are anything to judge it by. Here are some of the highlights of the show floor and the dedicated “Media Day.” Read More

A Tale of Two Checkoffs: The $20 Million Category Marketing Lesson for Digital Embellishment and Appearance Management—Part 2

A Tale of Two Checkoffs: The $20 Million Category Marketing Lesson for Digital Embellishment and Appearance Management—Part 2

In August 2025, the U.S. paper and packaging industry voted to end the Paper & Packaging Board’s (P+PB) national marketing program, after more than a decade of advertising campaigns, sustainability messaging, and third-party evaluations. Senior consulting editor Don Carli takes a close look at the cessation of this initiative. In part 2 of this two-part article, category marketing cooperation: a framework for digital embellishment growth and profitability. Read More

Seeing What’s Holding You Back: How Visibility and Automation Boost Profits

Seeing What’s Holding You Back: How Visibility and Automation Boost Profits

Every print operation wants stronger performance from its existing equipment, yet many don’t realize how much untapped potential sits on their production floor. Without clear visibility into day-to-day press activity, it’s easy to miss where time and profit slip away. This piece from Keypoint Intelligence explores how better data insight and smart automation can help print providers capture that hidden value and turn efficiency into growth. Read More

Graphic Arts Employment Down Slightly in August

Graphic Arts Employment Down Slightly in August

Net printing employment in August 2025 saw printing industry employment decline 0.3% from July—overall, production employment was down 0.9% and non-production employment was up by 0.8%. Read More

Around the Web: Of Scares and Supermoons

Around the Web: Of Scares and Supermoons

Teal pumpkins raise awareness of food allergies and safe trick-or-treating. Scary movies can actually help soothe anxiety. A disturbing photo gallery of vintage Halloween costumes from the 1950s. A dystopian AI billboard. More than 200 years after Mary Shelley’s novel was written, why does Frankenstein endure? How well do you know the works of Stephen King? Why are there so many female ghosts? A man discovered that his smart vacuum cleaner was broadcasting a detailed map of his home. A graphene coating for aircraft stealth applications. Be sure to check out next week’s Beaver Supermoon. The world’s deadliest foods. TikTok’s “creepy cooking” videos. Welcome to WhatTheyThink’s weekly miscellany. Read More

Ghosting in Sales is Spooky! Overcoming Happy Ears Syndrome

Ghosting in Sales is Spooky! Overcoming Happy Ears Syndrome

Since it’s almost Halloween, let’s talk about a potentially scary and formidable enemy that has surfaced in the sales world—not hearing back from a prospect at all. Many factors contribute to ghosting, but Happy Ears Syndrome is a common pitfall. This article defines Happy Ears Syndrome, explains how it can disrupt sales processes, and offers powerful strategies for eradicating it altogether.    Read More

A Dream Come True: Digital Print Embellishment Steals the Spotlight at PRINTING United 2025

A Dream Come True: Digital Print Embellishment Steals the Spotlight at PRINTING United 2025

Gone are the days when special effects like print embellishments were treated as gimmicks or luxury add-ons. They are now a strategic tool for business growth. Taktiful’s Kevin Abergel recaps the overwhelming interest in embellishment at last week’s PRINTING United. Read More

Is AI Coming for Your Job?

Is AI Coming for Your Job?

Many companies are replacing specific types of jobs with AI automation. Is yours next? Is there anything you can do about it? Heidi Tolliver-Walker looks at the current state of things. Read More

HP Launches Its “Most Productive” Latex Unit Yet

HP Launches Its “Most Productive” Latex Unit Yet

At last week’s PRINTING United, HP officially launched the latest entry in its Latex line of wide-format printers: the HP Latex FS70 W. Read More

From Zero to Automated: The Best Place to Begin

From Zero to Automated: The Best Place to Begin

Operators of print businesses know automation can reduce costs, boost throughput, and improve customer satisfaction, but don’t know where to start. Let’s learn how to kick off your automation journey by walking your workflow, identifying bottlenecks, and building data connectivity across departments. With a clear framework and the right tools, even the most complex print operations can turn automation from a buzzword into a bottom-line advantage. Read More

A Tale of Two Checkoffs: The $20 Million Category Marketing Lesson for Digital Embellishment and Appearance Management—Part 1

A Tale of Two Checkoffs: The $20 Million Category Marketing Lesson for Digital Embellishment and Appearance Management—Part 1

In August 2025, the U.S. paper and packaging industry voted to end the Paper & Packaging Board’s (P+PB) national marketing program, after more than a decade of advertising campaigns, sustainability messaging, and third-party evaluations. Senior consulting editor Don Carli takes a close look at the cessation of this initiative. In part 1 of this two-part article, the $20 million overnight loss 10 years in the making. Read More

Stationery Product Manufacturing Establishments—2010–2022

Stationery Product Manufacturing Establishments—2010–2022

According to County Business Patterns, in 2022 there were 317 establishments in NAICS 32223 (Stationery Product Manufacturing). This category saw a net decrease in establishments of 36% since 2010. In macro news, what have we missed? Read More

Around the Web: Of Cases and Cups

Around the Web: Of Cases and Cups

RIP Drew Struzan, who designed some of the most iconic movie posters in cinema history. Mixed-media artist NeSpoon creates large-scale outdoor murals…using lace. The idyllic landscape image used for the Windows XP wallpaper is a real place. Awesome: when AI is used to plan trips, it makes places up—which can be dangerous to tourists. Do animals fall for optical illusions? Sustainable graphene-enhanced natural rubber for tires. A surgically implanted chip and AR glasses could help people afflicted with macular degeneration. Lt. Columbo was a great TV detective, but how well would any of his cases stand up in court? A squeegee-based measuring cup for viscous ingredients. How to make a bioplastic cup based on used coffee grounds. This year’s winner of the World Championships of Shoe Shining. High-fat “junk food” is bad for cognitive function. Welcome to WhatTheyThink’s weekly miscellany. Read More

STANDARDS TECHNOLOGY OUTLOOK—Doing the Work: Standards Development in ISO/TC 130

STANDARDS TECHNOLOGY OUTLOOK—Doing the Work: Standards Development in ISO/TC 130

When it comes to technology outlooks, new product development is exciting, but standards development is a critical engine driving our industry, one that helps ensure consistency, stability and interoperability. Julie Shaffer provides an update on the latest in the world of standards development. Read More

Three Pathways by Which AI Is Finding Its Way into the Offset Pressroom

Three Pathways by Which AI Is Finding Its Way into the Offset Pressroom

Patrick Henry looks at a trio of operating systems for production automation that shows the extent to which artificial intelligence is now being seen as a given for efficient print manufacturing. Read More

BINDING & FINISHING TECHNOLOGY OUTLOOK—The Tactile Tipping Point: Reviewing the 2025 WhatTheyThink/Taktiful Digital Embellishment Study

BINDING & FINISHING TECHNOLOGY OUTLOOK—The Tactile Tipping Point: Reviewing the 2025 WhatTheyThink/Taktiful Digital Embellishment Study

The newly released 2025 Taktiful/WhatTheyThink Digital Embellishment Study, the most comprehensive research to date on this growing market, shows that when print is enhanced with texture, shine, and tactile effects, it changes the way people engage, and that shift has powerful business implications. Kevin Abergel provides some highlights from the report. Read More

BINDING & FINISHING TECHNOLOGY OUTLOOK—Postpress Gets Smart, Fast, and Respected in the Print Production Workflow

BINDING & FINISHING TECHNOLOGY OUTLOOK—Postpress Gets Smart, Fast, and Respected in the Print Production Workflow

Whether operating inline or offline, digitally controlled postpress systems are coming into their own as linchpins of automated print manufacturing. Patrick Henry explains. Read More

Look Who’s All Grown Up! Takeaways from the Franklin Madison Direct 2025 Direct Mail Benchmark Report

Look Who’s All Grown Up! Takeaways from the Franklin Madison Direct 2025 Direct Mail Benchmark Report

The 2025 Franklin Madison Direct Benchmark Report reveals that direct mail is not only rebounding but evolving into a smarter, more data-driven marketing channel. Heidi Tolliver-Walker looks at the highlights from this detailed benchmark study. Read More

Making Decisions about Strategy

Making Decisions about Strategy

Following the conclusion of the Smart Decision-Making Series, Wayne Lynn turns to leadership, strategy, and decision-making/problem solving, and shows how inseparable they all are. Success in a 21st-century business requires large amounts of all three disciplines. Read More

MARKETING TECHNOLOGY OUTLOOK—The Print-Aware Marketing Stack: Building a Roadmap to Success

MARKETING TECHNOLOGY OUTLOOK—The Print-Aware Marketing Stack: Building a Roadmap to Success

Marketing has become a complex, tech-fueled balancing act, where every day is a race against shifting priorities, fragmented platforms, and relentless demands for ROI. It’s in this chaos that your marketing tech stack either holds everything together or lets it all unravel. To better understand where the friction points lie, Joanne Gore walks through a typical day in the life. Read More

Hybrid Software: A Unique Company with a Targeted Vision

Hybrid Software: A Unique Company with a Targeted Vision

Many companies have been creating solutions to enhance the printing and packaging production plant. Hybrid Software is unique in being the only full-stack provider of all the core technologies required for industrial inkjet printing from printhead electronics to high-performance digital front ends (DFEs) and workflow automation systems. They do this through an interesting collection of very targeted solution acquisitions and continuous development, which can be confusing to understand to some, but knowing the principals I know there is a plan. Read More

TEXTILES & APPAREL TECHNOLOGY OUTLOOK—New Developments in Textile-to-Textile Recycling

TEXTILES & APPAREL TECHNOLOGY OUTLOOK—New Developments in Textile-to-Textile Recycling

Why is textile-to-textile recycling is getting so much attention of late? One big reason is that the more fiber we can recapture and reuse, the less virgin fiber is required to keep up with the demand for textile-based products. Cary Sherburne rounds up some of the latest efforts in textile recycling. Read More

TEXTILES & APPAREL TECHNOLOGY OUTLOOK—The Digital Thread: Latest Digital Developments in Textiles and Apparel

TEXTILES & APPAREL TECHNOLOGY OUTLOOK—The Digital Thread: Latest Digital Developments in Textiles and Apparel

The textile and apparel industry is undergoing a significant digital transformation, driven by advancements across design, printing, cut-and-sew processes, and integrated software solutions. Cary Sherburne surveys the lay of the land. Read More

July Printing Shipments Rise Slightly

July Printing Shipments Rise Slightly

July 2025 shipments came in at $7.41 billion, a very slight increase from June’s $7.36 billion. Read More

Around the Web: Of the Web and Witches

Around the Web: Of the Web and Witches

Part 3 of Ars Technica’s excellent “History of the Internet” series. The Typographer app aims to help designers test real fonts in real-world use cases. Google Japan’s annual wacky keyboard design challenge evokes a time when the rotary phone was king. Fascinating facts about maps. When in San José, try to solve the “the San José Semaphore” code. Scientists created viruses with AI-designed DNA that can target and kill specific bacteria. A new form of ice—ice XXI—can *gulp* be a solid at room temperature. A multifunctional electronic skin (e-skin) system based on a laser-induced graphene (LIG) composite platform. The role a person plays in school Nativity pageants has been correlated with their later success in life. Two “flying cars” collided during an air show rehearsal in China. In Salem, Mass., some consternation over how the 17th-century execution of innocent women has now become kitschy fun. Preserving family recipes…on gravestones. Welcome to WhatTheyThink’s weekly miscellany. Read More

DISPLAY GRAPHICS & SIGNAGE TECHNOLOGY OUTLOOK—What Kind of Day Has It Been?

DISPLAY GRAPHICS & SIGNAGE TECHNOLOGY OUTLOOK—What Kind of Day Has It Been?

How did the display graphics and signage markets fare in 2025? What were the dominant trends? And what can we expect as we head into 2026? Read More

DISPLAY GRAPHICS & SIGNAGE TECHNOLOGY OUTLOOK—Wide-Format Product Updates

DISPLAY GRAPHICS & SIGNAGE TECHNOLOGY OUTLOOK—Wide-Format Product Updates

A brief overview of some of the latest technologies from wide-format equipment manufacturers. Read More

Industry Debate: Is Fashion’s Digital Revolution A Threat to Creativity or Its Greatest Opportunity? 

Industry Debate: Is Fashion’s Digital Revolution A Threat to Creativity or Its Greatest Opportunity? 

According to textiles expert and WhatTheyThink contributor Debbie McKeegan, one of the hottest debates underway in the fashion industry is whether its digital revolution is a threat to creativity or its greatest opportunity. In this article, she summarizes the debate on this topic that took place at a recent industry panel. Read More

SOFTWARE & WORKFLOW TECHNOLOGY OUTLOOK—Building Your Automation Universe: A Practical Guide for Printers Ready to Scale Smarter

SOFTWARE & WORKFLOW TECHNOLOGY OUTLOOK—Building Your Automation Universe: A Practical Guide for Printers Ready to Scale Smarter

Automation is no longer optional for printers—it’s foundational. From commercial print to packaging, thriving businesses are building Automation Universes that align people, processes, and technology to reduce friction and drive value. Here is what you need to know about how to design scalable automation ecosystems tailored to your goals, budget, and evolving team. Whether you’re buying big or building lean, the path forward starts with strategy, not just software Read More

SOFTWARE & WORKFLOW TECHNOLOGY OUTLOOK—AI in Print Production: Navigating Fact & Fiction

SOFTWARE & WORKFLOW TECHNOLOGY OUTLOOK—AI in Print Production: Navigating Fact & Fiction

The reality check for AI in print production begins with a journey through current tasks, processes, and data to understand the current state. The next step is to look for quick wins where applying AI tools can produce quantifiable results. The challenge is separating the promises from the facts. Read More

SOFTWARE & WORKFLOW TECHNOLOGY OUTLOOK—Who Uses AI in the Print Industry?

SOFTWARE & WORKFLOW TECHNOLOGY OUTLOOK—Who Uses AI in the Print Industry?

Some printing companies use AI tools to guide their manufacturing processes and code development, while some embed AI technology, including GPT solutions, into their products for preventive maintenance management, color management, and quality control. Pat McGrew and Ryan McAbee take a look at some of the tools these companies are using. Read More

AI: Entering the Integration Chaos Phase

AI: Entering the Integration Chaos Phase

It used to be that most of the AI discussion revolved around content creation. Now we’re hearing about everything from chatbots to AI-facilitated affiliate marketing. What does it all mean? Heidi Tolliver-Walker uses the AI chatbot Claude to analyze one day’s avalanche of AI editorial and promotional inbox content to gain some insights. Read More

LABELS & PACKAGING TECHNOLOGY OUTLOOK—Trends in L&P: 2025

LABELS & PACKAGING TECHNOLOGY OUTLOOK—Trends in L&P: 2025

Generally, print and especially packaging will continue to grow as long as there is economic growth. However, all labels and all packaging are not equal, and as a result the opportunities, trends, and technologies can differ, affecting margin and volume growth. While digital package printing provide many opportunities for higher margins and growth and ease of operation, it still faces lower productivity, higher costs for traditional runs, and some substrate limitations as it competes with digitalized flexo and offset. Read More

LABELS & PACKAGING TECHNOLOGY OUTLOOK—AI in Packaging Today

LABELS & PACKAGING TECHNOLOGY OUTLOOK—AI in Packaging Today

The integration of artificial intelligence (AI) tools is a game-changer. It offers opportunities to enhance creativity, efficiency, and precision in the execution of packaging projects, reshaping the landscape. Pat McGrew and Ryan McAbee show you where to start. Read More

LABELS & PACKAGING TECHNOLOGY OUTLOOK—Sustainability In Packaging: Latest Trends

LABELS & PACKAGING TECHNOLOGY OUTLOOK—Sustainability In Packaging: Latest Trends

Cary Sherburne rounds up some of the latest trends and data regarding packaging sustainability—and consumers’ perceptions of and attitudes to sustainable packaging. Read More

The Goldilocks Guide to Software Connectivity: Not Too Much, Not Too Little—Just Right

The Goldilocks Guide to Software Connectivity: Not Too Much, Not Too Little—Just Right

Automation in commercial print depends on more than just software—it relies on smart, secure, and well-timed connectivity between systems. This article breaks down the four most common integration methods—REST APIs, Webhooks, EDI, and JDF/JMF—and explains when to use each based on speed, scale, and workflow needs. If you're looking to streamline operations, reduce manual tasks, and future-proof your print business, understanding these data exchange tools is essential. Read More

PRODUCTION PRINT TECHNOLOGY OUTLOOK—Trends and Technologies in EP (Toner) Digital Printing: 2025

PRODUCTION PRINT TECHNOLOGY OUTLOOK—Trends and Technologies in EP (Toner) Digital Printing: 2025

Production inkjet has reached the offset quality barrier, and digitalized analog printing is targeting shorter run, so some believe that it is the death knell for electrophotography (EP), aka “toner.” Although, as Mark Twain said, “The reports of my death are greatly exaggerated” and based on trends and recent developments in EP technology, I believe that is the case here as well. Read More

INDUSTRIAL PRINTING TECHNOLOGY OUTLOOK—Drop by Drop: How Inkjet Printing Quietly Took Over the World

INDUSTRIAL PRINTING TECHNOLOGY OUTLOOK—Drop by Drop: How Inkjet Printing Quietly Took Over the World

From dashboards to diapers, inkjet printing has gone way beyond the label. Mary Schilling demonstrates  how a once-humble tech is reshaping how we design, manufacture, and interact with the world around us. Read More

OFFSET TECHNOLOGY OUTLOOK—Offset and Digital Mashups Put Printing in a New Groove

OFFSET TECHNOLOGY OUTLOOK—Offset and Digital Mashups Put Printing in a New Groove

With a hybridized approach, two printing processes can be better than one printing process—even if the processes are fundamentally different from each other. Patrick Henry explains.  Read More

Welcome to Our Sixth Annual Technology Outlook!

Welcome to Our Sixth Annual Technology Outlook!

The WhatTheyThink Technology Outlook Annual is now available and should have hit subscribers' mailboxes last week. This week and next, we’ll be featuring the articles from our Sixth Annual Technology Outlook, starting with Production Print. Read More

PRODUCTION PRINT TECHNOLOGY OUTLOOK—Digital Production Inkjet 2025: Technology, Trends, and Vertical Market Shifts to Watch at PRINTING United

PRODUCTION PRINT TECHNOLOGY OUTLOOK—Digital Production Inkjet 2025: Technology, Trends, and Vertical Market Shifts to Watch at PRINTING United

WhatTheyThink contributor Kelly Lawrence looks at the state of all the facets of inkjet in the commercial print and related segments. Read More

The Packaging Floor Has Changed. Has Yours?

The Packaging Floor Has Changed. Has Yours?

The packaging floor doesn’t look like it used to. Shorter runs, faster turnarounds, personalization, labor shortages, and sustainability mandates are reshaping how converters operate. Digital print is no longer optional—it’s becoming essential for agility, customer retention, and growth. The diagram below shows digital’s progression in folding carton: it has established an entry position (phase 1) and is expected to gain share from analog technologies like offset as performance and cost improve. In this article, Keypoint Intelligence explores how digital print delivers speed, flexibility, and responsiveness—giving adopters a competitive edge in meeting today’s evolving packaging demands. Read More

Around the Web: Of Tapeworms and Tallow

Around the Web: Of Tapeworms and Tallow

An AI ad campaign in NYC may go down as one of the most extensive sign defacements in history. Not one, but two Amazon drones collided with a construction crane in Arizona. An unlikely 21st century caper: an international rare books heist. The Equal Earth Map attempts to accurately represent the relative sizes of the Earth’s landmasses. A futureproof electric outlet concept. Eliminate plastic waste with a hydrogen-powered plasma torch—yes, please! In 1955, Orson Welles looked back at his 1938 “War of the Words” broadcast. Email a Melbourne tree. And perhaps ask it, can plants do math? Try the Victorian tapeworm diet. The Gaia Space Telescope’s 3D star map. What are you going to be cooking and—ostensibly—eating in 2026? (We hope you like beef tallow.) Welcome to WhatTheyThink’s weekly miscellany. Read More

3D Printing: The Shape of Things to Come for 2D Print Providers?

3D Printing: The Shape of Things to Come for 2D Print Providers?

The leap from content on the printed page to its equivalent in three dimensions has never been easier to accomplish. The question is whether the leap is worth taking. Patrick Henry looks at two solutions. Read More

Labelexpo Europe and the Digital Packaging Opportunity

Labelexpo Europe and the Digital Packaging Opportunity

Our discussions with converters, suppliers, and industry leaders at Labelexpo Europe uncovered both optimism and hesitation about the future, but one thing became abundantly clear: waiting on digital in package printing is no longer an option. This article provides a brief overview of what we heard during our discussions at the show as well as our opinions about their potential implications. Read More

The Accidental Printer

The Accidental Printer

During a time when many commercial print businesses are closing their doors, one small-town artist decided to buck the trend. She purchased a local print shop and learned the printing business from the ground up. Heidi Tolliver-Walker takes a look at her story.   Read More

The Target Report: PE Places Bets on Two New Packaging Platforms—September 2025 M&A Activity

The Target Report: PE Places Bets on Two New Packaging Platforms—September 2025 M&A Activity

Portrait Capital launches new specialty label platform, and more … Read More

Commit—Make It Happen and Learn As You Go

Commit—Make It Happen and Learn As You Go

In the latest installment of the Smart Decisions series, Wayne Lynn explains what’s needed to successfully implement a solution to your problem. Read More

Canon Digital Corrugated: Meet the CORRPRESS IB17

Canon Digital Corrugated: Meet the CORRPRESS IB17

At drupa, Canon teased their early development of a digital corrugated press. It’s no longer a tease, and at the European Federation of Corrugated Board Manufacturers (FEFCO) biennial event, Canon introduced their rumored corrugated press, this time with details. Considering the amount of time digital corrugated presses have been available, you would have expected that adoption would be much higher than the few hundred installed globally today. Canon is looking to change that with the CORRPRESS IB17. Read More

Central Asia: The Road to Digital Printing

Central Asia: The Road to Digital Printing

Digital printing adoption in Central Asia is on a steady upward trajectory. The demand for digital print solutions is being driven by several factors, including economic growth, the rapid increase in short-run jobs for digital packaging, labels, and publications, and the growth of e-commerce. WhatTheyThink contributor Oleg Litvinov reports on his visit to two Kazakhstan print businesses. Read More

Unpacking the Recycling Process

Unpacking the Recycling Process

Do you know what happens to the stuff you recycle? How much of it actually gets recycled, and how much ends up in landfills? A lot depends on your behavior, but also where you live. This includes packaging, textiles, plastics, and more. TOMRA has some answers. Read More

Q2 2025 Publishing and Advertising Revenues

Q2 2025 Publishing and Advertising Revenues

Publishing had a rough time during the pandemic, although all three publishing segments—especially books—saw a rebound afterwards, with a leveling off as revenues returned to trend. Advertising in general has been on a steep rise. Read More

Around the Web: Of Books and Bodegas

Around the Web: Of Books and Bodegas

Merriam-Webster is releasing a new edition—the Twelfth—of its Collegiate dictionary. AOL is discontinuing its dial-up service (which still exists?). A walking 3D printer robot that builds walls. Turning discarded solo cups into textiles. What is the oldest letter in the Latin alphabet? “Inflation” in a different sense than we’re used to: inflatables, a growing marketing medium. Who was the first person to ever appear on television? A Beijing bodega staffed by a humanoid robot. Put your humanity to the test with a new online game called I’m Not a Robot. Graphene-based batteries to power next-gen drones. In one public restroom, watch an ad to get toilet paper. Would you pay $38 for a jar of Pamela Anderson-branded pickles? Welcome to WhatTheyThink’s weekly miscellany. Read More

Technical Advisory: Pre/Post-Purchase—Print Quality Validation for Inkjet Devices

Technical Advisory: Pre/Post-Purchase—Print Quality Validation for Inkjet Devices

In today’s environment, when shopping for printing equipment, it’s time to move beyond the table-top beauty contest. Evaluating pre- and post-install inkjet systems based on visual inspection alone is not just outdated, it is risky. Mary Schilling explains why buyers need to shift to quantitative Print Quality Analysis (PQA). Read More

Textile Printing in Today’s Eco-Friendly World

Textile Printing in Today’s Eco-Friendly World

Although it has long been associated with water pollution and excess waste, the textile printing industry is undergoing numerous changes to do its part in becoming more environmentally conscious. This article explores just some of the practices that are helping to transform textile printing in our modern world. Read More

Colorado Goes Rigid: Canon Launches New Colorado XL Wide-Format Printer

Colorado Goes Rigid: Canon Launches New Colorado XL Wide-Format Printer

Canon has upgraded its Colorado Series of wide-format printers with the Colorado XL, a 3.4m-wide device that prints on both rollfed and rigid media. Read More

Landa Digital Printing: A Rebirth

Landa Digital Printing: A Rebirth

On September 6, 2025, the $80 million acquisition bid by FIMI was accepted by the Central District Court, giving the private equity firm 100% ownership of the Landa Corporation. Importantly, the reorganization is designed to keep the company operational and provide a solid path forward, more than 20% of their customers have placed a repeat order for a second or third press. So how do they keep it going and growing? Read More

What Makes “the Best” Salesperson? That Depends

What Makes “the Best” Salesperson? That Depends

What makes “the best” salespeople according to the C-suite? Data from 2,000 B2B decision-makers gives us insight, but are salespeople actually cutting it? SalesFuel’s B2B Buyers Scan Study (June 2025) says “sometimes.” Read More

Labelexpo Europe 2025: In the LOUPE and it’s a Wrap!

Labelexpo Europe 2025: In the LOUPE and it’s a Wrap!

Labelexpo has been evolving for years to better reflect the market and importantly the converter and exhibitor preferences. Initially, the extension brought flex pack to the event, and this year was also saw some folding carton solutions. While many service providers were selling print and packaging and therefore purchasing consumables and software solutions, between the confusing tariff situation and multiple conflict zones, they were holding back on equipment purchases. Based on the discussions with many exhibitors at Labelexpo, that may be changing. Read More

Web-to-Print is So Easy…

Web-to-Print is So Easy…

Web-to-Print (W2P) has evolved from a convenience to a must-have for today’s print businesses. With a projected market value exceeding $30 billion by 2028, W2P delivers speed, scalability, and seamless customer experiences across all print segments—from commercial to packaging. But its value isn’t limited to online storefronts. Integrated W2P platforms reduce job onboarding by up to 70%, enable faster sales cycles, and open new revenue channels. If you’re not leveraging W2P as a strategic asset, you’re likely losing ground. This is why now is the time to invest—and make W2P your print shop’s competitive advantage. Read More

PRINTING United Comes to Orlando October 22–24

PRINTING United Comes to Orlando October 22–24

The PRINTING United Expo has become one of the most anticipated industry events of the year. This year, it comes to the Orange County Convention Center in Orlando, Fla., October 22–24. Find out what new and returning events and features visitors will have in store for them. Read More

Continued Tariff Uncertainty

Continued Tariff Uncertainty

Among other things, 2025 is set to become the most uncertain year in recent memory relative to tariffs—which countries are affected, what percent each is assigned, and whether the tariffs, as assessed by the current administration, are even legal. This article looks into how the textiles and apparel industry has been impacted. Read More

Paper Bag and Coated and Treated Paper Manufacturing—2010–2022

Paper Bag and Coated and Treated Paper Manufacturing—2010–2022

According to County Business Patterns, in 2021 there were 708 establishments in NAICS 32222 (Paper Bag and Coated and Treated Paper Manufacturing). This category saw a net decrease in establishments of -14% since 2010. In macro news, Q2 GDP growth was revised up to 3.8%. Read More

Around the Web: Of Cardboard, Cameras, and Carousels

Around the Web: Of Cardboard, Cameras, and Carousels

A recession indicator with which we are unfamiliar: the cardboard box index. When was the first graphic T-shirt ever produced? We’ve all heard of novelizations of movies, but what about book coverizations? “Will you pay a premium for Montblanc's e-ink notebook?” The winners of this year’s Ig Nobel Prizes. Kodak has introduced the Charmera, a mini digital keychain camera. Samsung is unleashing refrigerators with video screens that play ads. A line of mirrors inspired by…baggage retrieval carousels? “Breakthrough for Organ Transplants May Be Realized by Turning Organs into Glass.” The James Webb Space Telescope found “strange dark beads” in Saturn’s atmosphere. In the late 19th-century/early 20th-century, watching train wrecks was the height of popular entertainment. Lost shopping carts have a very high carbon footprint. Welcome to WhatTheyThink’s weekly miscellany. Read More

Sharp Creates Straight Route to Employment with New Training Program

Sharp Creates Straight Route to Employment with New Training Program

Collaborating with the Mariano Rivera Foundation, Sharp has developed an equipment-focused curriculum that gives its graduates a full set of ready-to-hire job skills. Read More

Perfect Imperfection: The Future of Design and Craftsmanship in the Age of AI

Perfect Imperfection: The Future of Design and Craftsmanship in the Age of AI

Is the rise of artificial intelligence a death knell for human creativity, or the dawn of a new, technologically-enhanced renaissance for artisans? In this article, textiles expert and WhatTheyThink contributor Debbie McKeegan explores that question and provides key takeaways derived from a Heimtextil survey, as we enter this chapter of human history. Read More

Brains Prefer Print, But Why? Now We Know (Maybe)

Brains Prefer Print, But Why? Now We Know (Maybe)

For decades, studies have shown that brains prefer paper. Whether it’s students in a classroom or shoppers in a retail aisle, brains process information more deeply and accurately in print. But why? Heidi Tolliver-Walker looks at a recent study that sheds some light. Read More

Talent is the New Tech: Smart Strategies for Building a Skilled Print Team

Talent is the New Tech: Smart Strategies for Building a Skilled Print Team

Every print operation, whether in-plant or commercial, depends on skilled people to meet deadlines and deliver with precision. Workforce development is now a strategic necessity, with continuous training across all experience levels a key to staying competitive. Here are practical strategies to build a high-performing team by addressing the unique training needs of new hires, mid-career staff, and employees transitioning into new roles. Read More

WhatTheyThink Quarterly Journal: The Intelligent Automation

WhatTheyThink Quarterly Journal: The Intelligent Automation

Issue 3 of the WhatTheyThink Quarterly Journal, the “Intelligent Automation” issue, looks at different aspects of automation as it relates to the printing industry: the so-called “smart factory”; augmented and artificial intelligence, and the evolution from Industry 4.0—where cloud communications and data sourcing are fairly commonplace—to Industry 5.0, where we use that platform to build distributed value chains, remote production, and cyber physical systems; intelligent automation in the context of packaging; and automation is human resources (HR). Join us as WhatTheyThink’s regular and guest contributors look at the topic from a variety of angles. Read More

The Embellishment Effect: The Hidden Language of Print

The Embellishment Effect: The Hidden Language of Print

Taktiful president and WhatTheyThink contributor Kevin Abergel takes a deep dive into the psychology of texture and how it applies to print and packaging. Read More

Online Print Summit 2026: “Re:Inventing Print for the On-Demand Era”

Online Print Summit 2026: “Re:Inventing Print for the On-Demand Era”

The Online Print Symposium evolves into the Online Print Summit // New location: Alte Kongresshalle // New event concept increases the density and depth of topics // OPS motto: “Re:Inventing Print for the On-Demand Era” // OPS website is online—ticket sales have started Read More

Around the Web: Of Games, Graphene, and God

Around the Web: Of Games, Graphene, and God

Strongbow hard cider is integrating NaviLens codes into its packaging to help the visually impaired. A contender for the world’s most boring book. “A powered boxcutter that slices through even dual-layered cardboard with little effort.” Cologne and perfume designed for old computer gaming nostalgia, somehow. When in Manchester, N.H., visit the monument to Ralph Henry Baer, inventor of the video game. Media outlets unquestioningly repeat fake news about a “pregnancy robot.” Graphene defies the laws of physics! Terrific, now AI thinks it’s God. NYC rats have a distinct “language” and adapt their vocalizations as ambient conditions change. The fastest 100-meter sprint…over LEGO bricks…while barefoot. Competitive massage is apparently a thing. Yikes—having a late breakfast could be a death sentence. Welcome to WhatTheyThink’s weekly miscellany. Read More

From Digital Fatigue to Print Power: Rebalancing the Marketing Plan

From Digital Fatigue to Print Power: Rebalancing the Marketing Plan

In recent years, marketers have been shifting their budgets into digital channels. But as inboxes overflow, internet displays are ignored, and cookies disappear, a familiar/traditional option is gaining new relevance: direct mail. Keypoint Intelligence shares highlights from its US Digital Production Printing Application Forecast (2024–2029). Read More

Production Workflow in a Modern World: Making the Most of Technology

Production Workflow in a Modern World: Making the Most of Technology

It’s now more important than ever for printers to understand press utilization, automation, and emerging technologies so they can make the right investments. Citing recent research from Keypoint Intelligence, this article offers recommendations to help print service providers make the most of their capabilities. Read More

Where’s the Fire: Signarama Centers Win Franchise Awards

Where’s the Fire: Signarama Centers Win Franchise Awards

Earlier this year, the Signarama franchise held its SARCON conference and annual awards program. Meet three of this year’s award winners. Read More

Is Your Print Shop’s Work Environment “Toxic”?

Is Your Print Shop’s Work Environment “Toxic”?

On employment sites like Indeed, a common complaint of print industry workers is a “toxic/hostile” workplace environment. Clearly, no print shop wants that, but what does “a toxic/hostile environment” actually mean? How do employees define such things? We let ChatGPT do an analysis of print employee reviews to find out. Read More

Choose—Decide the Optimal Solution

Choose—Decide the Optimal Solution

In the latest installment of the Smart Decisions series, Wayne Lynn explains how all the previous steps of the decision-making process have led up to the moment when you decide the ultimate solution.    Read More

Gallus’ Flexible and Expandable Ecosystem for Future Growth

Gallus’ Flexible and Expandable Ecosystem for Future Growth

Gallus has just introduced their new System to Compose platform. It is designed with their vision of complete flexibility to manage both the specific and constantly changing packaging requirements of brands and converters. Read More

Web-to-Print is So Easy…

Web-to-Print is So Easy…

Web-to-Print (W2P) has evolved from a convenience to a must-have for today’s print businesses. With a projected market value exceeding $30 billion by 2028, W2P delivers speed, scalability, and seamless customer experiences across all print segments—from commercial to packaging. But its value isn’t limited to online storefronts. Integrated W2P platforms reduce job onboarding by up to 70%, enable faster sales cycles, and open new revenue channels. If you’re not leveraging W2P as a strategic asset, you’re likely losing ground. This is why now is the time to invest—and make W2P your print shop’s competitive advantage. Read More

The Digital Pinnacle of Corrugated Packaging at Pack Expo 2025

The Digital Pinnacle of Corrugated Packaging at Pack Expo 2025

Hanway, a part of the HanGlory Group, previews its digital inkjet technology for the corrugated market that it will be showcasing at Pack Expo 2025. Read More

Word Games: Do You Know the Meaning of These New Entries to the Cambridge Dictionary?

Word Games: Do You Know the Meaning of These New Entries to the Cambridge Dictionary?

For those of you who appreciate words as much as I do, here are the latest additions to the Cambridge Dictionary…especially if you are hiring GenZ folks—which you should be—you may hear these terms around the office or shop. Now you’ll know what they mean! Read More