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Web-to-Print (W2P) has evolved from a convenience to a must-have for today’s print businesses. With a projected market value exceeding $30 billion by 2028, W2P delivers speed, scalability, and seamless customer experiences across all print segments—from commercial to packaging. But its value isn’t limited to online storefronts. Integrated W2P platforms reduce job onboarding by up to 70%, enable faster sales cycles, and open new revenue channels. If you’re not leveraging W2P as a strategic asset, you’re likely losing ground. This is why now is the time to invest—and make W2P your print shop’s competitive advantage.
Tuesday, September 30, 2025
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Stay informed. Stay competitive. Stay ahead.Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com. Ryan McAbee is Chief Analyst at Pixel Dot Consulting LLC.
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