Displaying 1-55 of 55 articles
Published June 2, 2026
The productivity promises of robotics and AI sound almost too good to be true, and yet somewhere between the trade show demos and your actual production lines, there’s a gap that nobody seems to want to address, but understanding it is the single most important thing you can do right now to position your operation for success over the next decade. Pat McGrew and Ryan McAbee talk about the J-Curve.
Published May 29, 2026
The smartest operations have stopped thinking about labels as print jobs. Today, they treat them as enterprise data problems. Pat McGrew and Ryan McAbee explain.
Published May 19, 2026
There’s a phrase that has echoed through prepress departments for decades: garbage in, garbage out. The same principle now applies to AI adoption across your entire operation, and most print service providers are missing it.
Published April 28, 2026
Too often, conversations about Gen Z center on what they lack: experience, patience, or deep technical understanding of legacy systems. That framing misses the opportunity. Gen Z represents the industry’s best chance to rebuild institutional knowledge, modernize workflows, and redefine print as a technology-driven manufacturing career. Doing so requires a shift in how companies recruit, onboard, develop, and retain talent.
Published April 14, 2026
Employers in every business segment have been told to expect something extraordinary from Generation Z—they are digital natives, born with a device in their hand, tech savvy from day one, intuitively fluent in software, platforms, and tools that previous generations had to learn the hard way. Core software skills were assumed rather than taught. Today, that assumption is unraveling.
Published April 7, 2026
The most practical AI wins in print do not happen on the pressroom floor. They happen earlier, where sales, CSR, estimating, and admin teams translate customer intent into production reality. This article explores how generative AI reduces friction, rework, and risk before ink ever hits paper.
Published March 24, 2026
The print industry has continuously evolved through reinvention, but today’s next move requires more than a new press or clever idea. As margins tighten and customers demand new forms of value, many printers are eyeing fresh markets like packaging, labels, or décor, only to discover that crossing segments means rethinking everything from workflow to sales strategy. Here are the five strategic considerations that separate smart diversification from costly distraction, and guidance on how to expand your print footprint with purpose, confidence, and long-term success.
Published March 18, 2026
Canva just redrew the creative landscape again, and this time, it’s aimed squarely at professionals. By merging its 2024 Affinity acquisition into a free, full-featured design suite that plugs directly into Canva’s collaborative ecosystem, the company has built an end-to-end environment for creating, approving, and delivering content across every channel, including print. For designers and print providers alike, this shift isn’t just another software update; it’s a fundamental change in how creative work is produced, shared, and delivered, bringing both unprecedented opportunity and new production challenges in the months ahead.
Published March 10, 2026
Vendor consolidation is reshaping the print industry, as mergers and acquisitions ripple through every corner, from press manufacturers to workflow and consumable suppliers, leaving printers wondering what will change next. Behind every upbeat press release lies a set of practical questions about product support, pricing, and service continuity that can directly impact your operations. Let’s unpack how to read between the lines of vendor deals, identify what questions to ask immediately, and turn industry upheaval into a strategic advantage for your business.
Published February 24, 2026
A well-planned open house can turn curiosity into commitment, transforming casual visits into lasting customer relationships and measurable sales. When printers design events with clear intent, authentic demonstrations, and thoughtful follow-up, they give buyers the proof and confidence needed to act. Done right, an open house becomes far more than a tour. It’s a strategic sales accelerator and a showcase of the people, technology, and trust that define a successful print business.
Published February 10, 2026
Across the business-to-business world, companies are rediscovering the impact of opening their doors and showing customers how work really gets done. Research proves what many instinctively know—when buyers see operations firsthand, trust grows, and sales follow. For the printing industry, open houses offer a powerful way to demonstrate technology in real conditions, strengthen relationships, and turn transparency into a lasting competitive advantage.
Published January 26, 2026
Trade shows have roared back to life, proving that no digital substitute can match the energy, trust, and tangible proof found on a bustling show floor. Across industries, and especially in print, attendees are arriving with intent, exhibitors are closing more deals, and the focus has shifted from counting badge scans to measuring meaningful engagement. In a world where technology, relationships, and opportunity converge face-to-face, trade shows have reclaimed their place as the most potent catalyst for progress in the printing industry.
Published January 20, 2026
The most practical AI wins in print do not happen on the pressroom floor. They happen earlier, where sales, CSR, estimating, and admin teams translate customer intent into production reality. This article explores how generative AI reduces friction, rework, and risk before ink ever hits paper.
Published January 6, 2026
The printing industry has seen every wave of automation, from manual paste-ups to digital workflows to API-driven connectivity. But a new disruptor is here, and it’s rewriting the rules altogether. Artificial intelligence, long seen as just a tool for content creation, is emerging as the next engine of workflow transformation. Its first target? The rigid, rules-based automations that have shaped print production for decades.
Published December 16, 2025
Imagine if every employee in your print shop had a 24/7 assistant that could instantly answer operational questions, from press setup to postal prep, based on your SOPs and documents. With NotebookLM, you can turn your existing workflow guides into an AI-powered operations chatbot that boosts efficiency, supports training, and strengthens business continuity.
Published December 2, 2025
Are you tired of SOPs scattered across emails, desktops, and dusty binders? What if you could almost instantly create a single source of truth about your print operations? The answer might be Google’s NotebookLM. It can help you centralize your print shop’s operational knowledge, streamline employee training, and provide fast access to business recovery plans when it matters most.
Published November 20, 2025
The print industry’s future belongs to companies that learn faster than the market changes. With AI reshaping work and competition from every direction, learning agility has become a strategic advantage, not just a soft skill. Here is what you need to know to build a culture of continuous learning across the shop floor, from quick training habits to hands-on experimentation. Because, in print, transformation has always started with curiosity—and today, curiosity must be a company-wide initiative.
Published November 18, 2025
AI-powered Deep Research is giving print businesses a competitive edge by converting hours of manual effort into minutes of processing that deliver almost instant strategic insights. Acting like a digital analyst, it uncovers trends, competitor moves, and emerging application opportunities. Whether you're exploring smart packaging or new ways to boost direct mail ROI, learning how to use this tool can help you see what others miss—and act faster.
Published November 11, 2025
In commercial print shops, email is both a lifeline and a bottleneck, overwhelming customer service teams with unstructured job requests and urgent messages. While automation has transformed the production floor, AI is now poised to revolutionize how print businesses manage email communication. Here are some guidelines for how AI-powered tools can triage messages, extract job specs, suggest replies, and eliminate delays, freeing up staff for high-value work. If you’re ready to reduce quoting errors, speed up response times, and boost customer satisfaction, this is your guide to getting started.
Published October 28, 2025
Operators of print businesses know automation can reduce costs, boost throughput, and improve customer satisfaction, but don’t know where to start. Let’s learn how to kick off your automation journey by walking your workflow, identifying bottlenecks, and building data connectivity across departments. With a clear framework and the right tools, even the most complex print operations can turn automation from a buzzword into a bottom-line advantage.
Published October 15, 2025
Automation is no longer optional for printers—it’s foundational. From commercial print to packaging, thriving businesses are building Automation Universes that align people, processes, and technology to reduce friction and drive value. Here is what you need to know about how to design scalable automation ecosystems tailored to your goals, budget, and evolving team. Whether you’re buying big or building lean, the path forward starts with strategy, not just software
Published October 15, 2025
The reality check for AI in print production begins with a journey through current tasks, processes, and data to understand the current state. The next step is to look for quick wins where applying AI tools can produce quantifiable results. The challenge is separating the promises from the facts.
Published October 15, 2025
Some printing companies use AI tools to guide their manufacturing processes and code development, while some embed AI technology, including GPT solutions, into their products for preventive maintenance management, color management, and quality control. Pat McGrew and Ryan McAbee take a look at some of the tools these companies are using.
Published October 14, 2025
The integration of artificial intelligence (AI) tools is a game-changer. It offers opportunities to enhance creativity, efficiency, and precision in the execution of packaging projects, reshaping the landscape. Pat McGrew and Ryan McAbee show you where to start.
Published October 14, 2025
Automation in commercial print depends on more than just software—it relies on smart, secure, and well-timed connectivity between systems. This article breaks down the four most common integration methods—REST APIs, Webhooks, EDI, and JDF/JMF—and explains when to use each based on speed, scale, and workflow needs. If you're looking to streamline operations, reduce manual tasks, and future-proof your print business, understanding these data exchange tools is essential.
Published September 30, 2025
Web-to-Print (W2P) has evolved from a convenience to a must-have for today’s print businesses. With a projected market value exceeding $30 billion by 2028, W2P delivers speed, scalability, and seamless customer experiences across all print segments—from commercial to packaging. But its value isn’t limited to online storefronts. Integrated W2P platforms reduce job onboarding by up to 70%, enable faster sales cycles, and open new revenue channels. If you’re not leveraging W2P as a strategic asset, you’re likely losing ground. This is why now is the time to invest—and make W2P your print shop’s competitive advantage.
Published September 23, 2025
Every print operation, whether in-plant or commercial, depends on skilled people to meet deadlines and deliver with precision. Workforce development is now a strategic necessity, with continuous training across all experience levels a key to staying competitive. Here are practical strategies to build a high-performing team by addressing the unique training needs of new hires, mid-career staff, and employees transitioning into new roles.
Published September 18, 2025
The print industry faces a complex mix of labor shortages, rising customer expectations, and aging infrastructure; however, these same challenges also open the door to transformation. Intelligent automation provides printers with a smarter way to operate, transforming disconnected systems and raw data into optimized workflows, proactive decisions, and tangible improvements in speed, quality, and efficiency. From predictive maintenance and dynamic scheduling to real-time quality control, this next-generation automation isn't just about doing things faster. It's about doing them better, with fewer touchpoints and more business insight.
Published September 16, 2025
Web-to-Print (W2P) has evolved from a convenience to a must-have for today’s print businesses. With a projected market value exceeding $30 billion by 2028, W2P delivers speed, scalability, and seamless customer experiences across all print segments—from commercial to packaging. But its value isn’t limited to online storefronts. Integrated W2P platforms reduce job onboarding by up to 70%, enable faster sales cycles, and open new revenue channels. If you’re not leveraging W2P as a strategic asset, you’re likely losing ground. This is why now is the time to invest—and make W2P your print shop’s competitive advantage.
Published September 2, 2025
Biometric technologies—like fingerprint and facial recognition—are used in many print shops for time tracking and access control. Based on how privacy laws are written and enforced, there is a conflict setting up worth knowing. Illinois' BIPA law sets strict rules around how this sensitive data is collected, stored, and shared, with big penalties for non-compliance—even without proven harm. Other states are following suit. If your shop uses biometrics, now is the time to understand the risks, review your policies, and ensure you're compliant. This article breaks down what BIPA means, how it impacts your shop, and how to stay ahead of biometric privacy laws across the U.S.
Published August 19, 2025
From buying the world a Coke to sharing a Coke, the Coca Cola Company is a master at building the earworms that get stuck in our consciousness. They are back again with a refresh of the Share-a-Coke campaign from more than a decade ago, but this time it’s targeted to the GenZ consumers who may not remember it!
Published August 5, 2025
The postcard. So versatile. So easy to design. Easy to mail. So easy that it may not be the most effective direct mail format for every campaign. Here are some ideas to consider when the next direct mail opportunity comes up!
Published July 22, 2025
Artificial Intelligence (AI) is now poised to revolutionize print MIS by enhancing financial intelligence and improving budgeted hourly rates (BHRs). AI can analyze past data to keep BHRs accurate, suggesting adjustments when discrepancies arise. It can also assist in creating estimates for customer quotes by evaluating historical data and pricing conditions. Here is what to expect.
Published July 10, 2025
In this Product Spotlight video, Pat McGrew and Ryan McAbee talk with Lemay Sanchez, CEO of PlanProphet, about the company's new AI-powered Tools designed to automate and elevate print business's front office operations.
Published June 17, 2025
In the face of a mixed global economic outlook, it’s time to prioritize internal controls to bulletproof operations. Focus on controllable elements to build resilience against economic fluctuations. This article walks you through why turning your attention to your operations is essential, and provides practical advice for how to do it.
Published June 3, 2025
Print Management Information Systems hold a special place in the print industry. When implemented carefully, they can unlock profitability. When poorly or partially implemented, they can hide opportunities for more profit. Here are five things to consider if you are in the market for a new Print MIS.
Published June 3, 2025
Packaging automation is not a new idea. Many of the ideas we have about automation in the print industry originated with packaging converters and the printers who work with them. As a mature idea, there are many takeaways, starting with the idea that the best automation starts with an understanding of the converting and finishing needs and works backwards.
Published June 3, 2025
The integration of artificial intelligence (AI) tools is a game-changer. It offers opportunities to enhance creativity, efficiency, and precision in the execution of packaging projects, reshaping the landscape. Pat McGrew and Ryan McAbee show you where to start.
Published April 22, 2025
Print Service Providers should transition from email and adopt more structured communication tools. Email is unstructured, time-consuming, complex to share, ambiguous, reliant on specific knowledge, hard to audit, and vulnerable to security issues. It’s time to consider communication methods to enhance efficiency, reduce errors, strengthen security, and improve customer service.
Published April 17, 2025
Pat McGrew and Ryan McAbee talk with Profectus president Craig Press about the power of Cost Rates Advisor, the software that makes calculating and maintaining accuracy of the data that feed your costing numbers. Whether you are in print or packaging, Cost Rates Advisor helps companies calculate Budgeted Hourly Rates, which are crucial for generating accurate cost estimates and pricing.
Published March 31, 2025
The reality check for AI in print production begins with a journey through current tasks, processes, and data to understand the current state. The next step is to look for quick wins where applying AI tools can produce quantifiable results. The challenge is separating the promises from the facts.
Published August 27, 2024
Pat McGrew and Ryan McAbee round up three software solutions providers who were showing their products at drupa.
Published April 9, 2024
Data privacy concerns aren’t new, but there has been an increased focus that impacts not only the people producing regulated communication like transactional bills and statements, but anyone who produces output informed by data, including AI-generated text and images. Pat McGrew and Ryan McAbee survey the current landscape.
Published February 7, 2024
Do you have tasks that are never completed? Is your tech stack out of date? Is software and hardware maintenance on the back burner because no one has time? Trying to get to the cloud, but struggling with your on-premise installations? Are you wondering if you are getting the best advice from your staff and vendor partners? Maybe you need professional services!
Published February 6, 2024
In days gone by, we had apprenticeships and vocational training to feed the print industry. Apprenticeships are a wonderful way to grow the talent of new employees and help them along a career path as they master the craftsmanship of print manufacturing. Vocational schools, state colleges, and vendor training also provide important educational resources. A growing option is cloud-based training to meet the needs of on-the-go trainees as they navigate the rigors of print in environments that increasingly rely on cloud services!
Published December 13, 2023
There is no doubt that industry understanding of the power of workflow is growing. As machines get faster, the processes that feed them must be as efficient as possible. To attain efficiency requires a series of integrations to ensure that workflows connect and share data. Here is why that is important for your business growth.
Published July 25, 2023
Have you tried ChatGPT, Bard, or another generative AI technology? They use algorithms to respond to prompts, leveraging available data pools to provide responses. They can be taught to respond to almost anything that can be broken down into steps. And they can make mistakes. Are you ready?
Published February 7, 2023
Reviewing your workflow on a regular cadence can lead to continuous improvement. It can also lead to continuous savings! With every new software tool and every new device there will be opportunities for more efficiency and optimization. Here is how to build your profit maximizer.
Published February 2, 2023
In this video, sponsored by Plan Prophet, Pat McGrew and Ryan McAbee talk with Plan Prophet’s Lemay Sanchez about the company’s growth, feedback from customers, the latest additions and enhancements to the platform, and the company’s annual Champion Summit users event.
Published January 17, 2023
It can be challenging for print businesses to be agile, particularly production printing rooted in small-batch, custom manufacturing. To reach the peak of business agility, you may need to be agile using software and software services. Pat McGrew and Ryan McAbee look at how First Line Software’s custom software and data solutions can help improve print business agility.
Published January 17, 2023
Pat McGrew and Ryan McAbee talk to the team from First Line Software about the services the company provides for print businesses. First Line Software is a provider of software and digital transformation services that fine-tune personalization and create connectivity between disparate print systems.
Published December 14, 2022
Putting ink or toner on a vast range of substrates is something PSPs do daily, and the process is getting a bit easier every year. What is not getting any easier are the operational processes required before and after printing. Pat McGrew and Ryan McAbee explain how job onboarding, proofing and approval, and invoicing are the three most consistent problem areas found during workflow assessments for every type of print service provider.
Published June 9, 2022
In this year’s third annual Technology Outlook, Pat McGrew and Ryan McAbee look at how to effectively collect and use data to improve production workflows.
Published May 11, 2022
Pat McGrew and Ryan McAbee take an in-depth look at Canon PRISMA Tools for data analysis and accounting, which monitor the operational pulse and direction of your a operation. These tools can help staff take quick and decisive actions to keep production running smoothly and make better print production decisions.
Published February 21, 2022
Two significant challenges are facing the print industry: labor shortages and inefficiency. They are related, and there is a path to manage them, but it takes more than trying to find people to hire and tightening business and production workflows.
10 Things PSPs Should Consider Before Adopting Robotics: What You Need to Know to Begin the Journey
Why Highly Targeted Communications Make Digital Print Essential to Modern Marketing
Wide Format in 2026: How Technology Is Reshaping Competitive Advantage
© 2026 WhatTheyThink. All Rights Reserved.