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DISPLAY GRAPHICS & SIGNAGE TECHNOLOGY OUTLOOK—What Kind of Day Has It Been?

How did the display graphics and signage markets fare in 2025? What were the dominant trends? And what can we expect as we head into 2026?

Thursday, October 16, 2025

(Watch the complementary display graphics & signage and textiles & apparel webinar presented by Richard Romano and Cary Sherburne here.) 

Where does that leave us in 2025?

Smithers has a fairly bearish forecast of the display graphics and signage market. In their report The Future of Printed Signage in a Digital World to 2028, they see the global value for “posters, banners, flags, backdrops, point-of-sale (PoS) displays, billboards, decals & transfers, vehicle/fleet graphics, building wraps, corporate graphics, and trade show materials” in 2023 will reach $40.99 billion—down ~$5 billion from their pre-pandemic value. They add:


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About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

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