Advancements in sign and display graphics media are easy to overlook amidst the hoopla about bigger, better, and wider digital printers with AI-driven software. But advances in inkjet-printable media can either open exciting opportunities to dazzle new customers and prospects or disrupt the market for your existing product lines.  

Improvements in printable materials empower owners of wide-format printers to create new businesses, introduce new products, penetrate adjacent markets, and attract eco-conscious buyers.  

The newest crop of digitally printable materials can help reduce costs by streamlining production and simplifying graphic installations. Cross-platform materials can make it easier to match the colors in promotional graphics whether they are printed on screen, offset, or flexo presses and fast narrow-format digital presses and wide-format inkjet printers.