Free session on July 24 will help mailers navigate two new postage discount programs designed to reward performance-driven direct mail campaigns

Irvine, CA — Sylvamo, the world's paper company, has announced it will sponsor a live webinar on Friday, July 24, exploring the U.S. Postal Service's two new direct mail promotions for 2027. The session will be hosted by Dave Rosendahl, President of MindFire.

The webinar, “Inside USPS's Two New Direct Mail Promotions,” comes as USPS prepares to roll out incentive programs tying postage discounts directly to campaign performance and mailer growth. The two new promotions include:

• Impact Messaging — a 5% postage discount for mailpieces that promote the proven value of direct mail, rewarding campaigns that reinforce the channel's effectiveness.

• Direct Mail Discovery — a discount of up to 40% for businesses that have not mailed in the past two years, opening the door for new and returning mailers. Mail service providers who support these campaigns can also earn a 5% credit.

“Mail that performs better pays better in 2027, and we want mailers to be ready to take full advantage of that,” said AJ Layo, Marketing Manager at Sylvamo. “This webinar is about giving the industry a practical playbook for these new promotions, not just the what, but the how.”

In addition to a full walkthrough of the two new promotions, attendees will learn:

• Which 2026 programs are being phased out and where the 2027 changes create new opportunities

• How the Informed Delivery and Sustainability add-ons can stack with core promotions to increase savings

• Real-world campaign examples showing how to apply the 2027 promotions in practice

“We're glad to help guide this conversation,” added Dave Rosendahl, who will moderate the session. “These promotions open up real opportunities, especially for mid-sized mailers, and it's a great topic for Sylvamo to bring to the industry.”

The webinar is free and open to mailers, marketers, mail service providers, and print professionals. Registration is available at https://events.zoom.us/ev/Aj5e9Bt-zlKJWVX5lKdFmrHTMKBHkCz1e5POe5qkDKa8NR4IAyWa ~AkmTL0AuuUN_0DlQSv23hynfapTOnCGGBbZ1_kZXQ9O71ua5bBd2-q8jiR0VneOowqoMhz_ 2WRtPc4F26VqiVDoQ_A