Will COP30 Be Another Cop-Out?

As we noted in last year’s article about COP29, good intentions didn’t really translate into effective action to avert the effects of climate change. Now comes COP30, scheduled for November 6–21 in Belém, Brazil, again bringing together world leaders, scientists, non-governmental organizations (NGOs), and civil society to discuss the priorities associated with tackling climate change. Pretty ironic that it’s taking place in the Amazon rainforest, one of the most threatened ecosystems in the world.

How will the rainforest negotiations go? They are urgent, but will we see urgent actions as a result?

But as news came out prior to the event, it seems that all pretense to actually take actions to tackle climate change has been dropped. In fact, a recent article by Semafor’s Tim McDonnell actually carried the headline, “Shifting to adaptation.”

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

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