Traditional media spending has declined since 2004, but Internet spending continues to rise with no end in sight. With new technologies emerging, media trendsetters have fallen behind the curve of cultural change. With technology driving such rapid change, it is no wonder that marketing communications have not kept pace.
Since its IPO in August of 2006 and follow-on offering in January 2007, InnerWorkings Inc. (INWK) has been in the industry spotlight. Stock prices have been on a bit of a roller coaster ride, though the price is trending upward now.
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