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Being busy does not equate to delivering results. We are so caught up in the culture of busy we forget to reflect on why we're doing what we do and how it contributes to the results we seek.
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About Jennifer Matt
Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.
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Discussion
By Stephen Zenger on Oct 19, 2012
Bravo!
By Wayne Lynn on Oct 23, 2012
Jennifer,
You always have something thought provoking to say. THe activity trap is one of the largest reasons why many printing companies can't see the forest for the trees. The inability to see through busywork that bloats headcounts and payroll is keeping many of the remaining survivors from achieving the viability that will insure they are here for the long haul. Without the cash reserves, reinventing oneself in this environment is impossible. Enough said or I'll be rewriting my article! :)
Wayne
By Don Lowe on Oct 26, 2012
As usual, you speak the naked truth. Good on you!
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