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Who Says Packaging is Not Going Digital?

HP recently announced that Hamburg, Germany, based RAKO Etiketten acquired five new HP Indigo WS6600 digital presses. This large investment caught the attention of Senior Editor Cary Sherburne, who spoke to RAKO about its investment, production platform and strategy moving forward.

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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