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2013 Really IS the Year of Print Plus!

Some marketers are taking funds out of their print budgets and investing in online, while others are cutting back on direct mail to focus on e-mail. In a recent InfoTrends study entitled Understanding Vertical Markets: Enterprise Communications Requirements, InfoTrends surveyed more than 1,000 enterprises with 500+ employees. The results confirmed that marketers are planning to shift more dollars to alternate media. This article discusses how print and digital channels will be linked for success in 2013.

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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].

Discussion

By Rossitza Sardjeva on Feb 01, 2013

Print communication will still account more than 30% of spending - it is important for printers.......

 

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