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What to Do and Where to Focus in 2013: Part 2

This two-part series shares Barb Pellow’s perspective on the top 10 trends that service providers should be thinking about as they plan for 2013. Part one focused on the areas where it is important to “stay the course” in terms of investing in digital print, and this second part explores the opportunities that are emerging from new media options.

Thursday, January 17, 2013

View Part 1 of this Article

The print industry is changing at a rapid pace. Graphic communications service providers will continue to face a parade of shiny new technologies, tools, and platforms that promise to change everything. With so much fluctuation, it's important to filter the core trends from the noise to understand what will shape the graphic communications landscape this year. We're all trying to stay a step ahead of the competition and monetize on new and emerging trends. Success in 2013 will be linked to staying the course on investments that you have already made as well as evaluating new market opportunities.

Last week, we focused on areas where you need to “stay the course” when it comes to investing in digital print. Long-term success, however, will be linked to making the right investments in your digital infrastructure. The remaining five trends for 2013 challenge you to assess your current business plan and explore the opportunities emerging from new media options and alternatives.


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About Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at [email protected].

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