In today’s ever-changing business world, CMOs are now responsible for forging a bond with new customers, retaining existing customers, and expanding the relationship with all customers. This article provides a brief discussion on the ways in which marketing executives are expected to shape the customer experience. It also offers insight on what service providers can do to deliver extra value to these executives.
For those of us who cover wide-format and specialty graphics printing, the biggest show of the year is the SGIA Expo, coming up next week in Las Vegas. It can be tough, travel being what it is, to muster enthusiasm for far-flung trade events, but there is a great deal of value in getting out of the office and attending these kinds of shows. So in this “listicle,” here are the top seven reasons I am looking forward to next week’s show.
Over the past twelve months or so it seems that iBeacons, a new-ish piece of mobile tech, has pretty much every B2C marketer or technologist so excited that they’re jumping up and down like a 3 year-old with ADHD.
The productive, colorful, versatile, and cost efficient digital systems for labels and packaging on display at Graph Expo 2014 will come to be seen as inevitable investments for every printing company that is serious about making it in the label and packaging business.
In this article, sponsored by HP, Senior Editor Cary Sherburne follows up on progress at Hudson Printing in Salt Lake City with its customized HP T350 Color Inkjet Web Press. Paul Gardner, Director of Innovation, talks ink, applications, substrates and strategy.
There are a number of environmental influences that affect the quality and productivity of a printing operation. Humidity is one that some shops never really address. By maintaining an ideal humidity a number of problems can be controlled.
To breathe new life into their businesses, service providers must develop strategies that reflect the changes occurring in the graphic communications market. This article provides an overview of some of the strategies that industry players are using to transform their businesses.
What's made the economic recovery since June 2009 so intriguing has not been its below-history GDP growth rate, but also the deterioration in key measures of employment. The labor force participation rate has been declining as idled workers decide not to return to the workforce.
One day prior to the SGIA Expo, Roland DGA is launching their inaugural ImagiNATION 2014 user group conference, designed as an information exchange for owners and operators of Roland’s wide-format printing equipment.
It’s been a long downhill slide for roll-up activity in the commercial printing industry. The major players have either exited the field (Consolidated Graphics), partially disintegrated (Nationwide Argosy, né Nationwide Graphics), or struggled with their own lack of clear strategic direction (Cenveo, né Mail-Well). That void may soon be filled by regional players that are stretching beyond the boundaries of their original core operation. In contrast to those aforementioned major league teams that were fueled by shares issued in the public markets, the new draft of contenders are energized and coached by private equity funds flush with cash and the ability to borrow at very favorable rates from eager lenders.
Among printing systems for the quick, attractive, and cost efficient production of labels and packaging, none do it better than or nearly as often as offset and flexographic presses. Conventional label and packaging production was well represented at Graph Expo/CPP 2014.
Canon USA recently hosted a roundtable discussion titled The Evolving Workplace: Examining the Opportunities and Challenges Created by BYOD and Mobile Technologies. Senior Editor Cary Sherburne spoke with Canon USA’s Dennis Amorosano, Vice President & General Manager of Marketing and Professional Services, Business Imaging Solutions Group, about the internal and external implications of the underlying Workflow Optimization Study for printing operations.
Purchasing new technology is always done with the best of intentions and the desire to implement to a fully utilized state. Often the day-to-day business takes over and erodes the focus of a new technology project. Getting a game-plan together to ensure success and cement the purchase as a worthwhile one is critical.
Graph Expo 2014 was a memorable one. The fire at O’Hare on Friday September 26th had many vendors and attendees scrambling to find their way to Chicago. There were countless stories of planes, trains and automobiles with many people having to find last minute modes of transportation to make it to McCormick. At the very least, people suffered through long delays waiting for planes to take their turn getting air space around Chicago. However, the logistical challenges weren’t the only thing that made Graph Expo 2014 memorable. The footprint of the show was noticeably smaller than in previous years.
Some people wonder if there is still any value in meeting a customer or prospect on a trade show floor as opposed to an office environment. Following the completion of Graph Expo 2014, this article explores the value of trade shows in today’s sales and marketing ecosystem.
There's been a lot of interest in the stronger dollar for many reasons. Some consider it a safe haven during times of global tensions. Others say it's a bounce off a bottom. Still others consider the dollar the least ugly of all the major currencies. But is it really stronger? (Two charts)
As humans, we are beings that choose. We have reached the point, because of technological advances, where we can literally choose the course of our own evolution. We are living in a time of rapid change and the ability to shape it through our choices is mind bending in its implications. We can literally choose our own destruction or the path to abundance and peace. That, in itself, may be the best definition yet of what civilization means.
Many of the production inkjet vendors are beginning to introduce new offerings, David Zwang continues to look at many of these new products as they are introduced in the context of what was learned in the original series. In this article David looks at the Ricoh Pro VC60000.
With a manufacturing footprint that spans more than 50 plants on three continents, Multi Packaging Solutions (MPS) stands at the crossroads of nearly every major market and technological trend in packaging production. In this interview, MPS’s Erin Willigan talks about what it takes for a diversified packaging company to remain a leader on a global scale.
Since its founding in 1980, Buffalo-based Zenger Group has a history of innovation. Today, the company is an expert in personalized communications and runs a highly efficient operation. Senior Editor Cary Sherburne speaks with Steve Zenger for an inside peek.
Change is difficult for most people; everyone travels at their own pace through a process that starts with resistance and for most finishes in acceptance. You can improve your chances of success by communicating a lot in the beginning, providing emotional support in the middle and then becoming more of a coach once people are starting to accept there is really only one option – adapt or leave.
Web-to-Print and Print MIS vendors have always been represented at Graph Expo mostly hidden amongst the presses, wide format devices, and finishing gear. The trend we are seeing is less heavy equipment at the show, hence more room for software solutions to get the air time they deserve.
This product spotlight focuses on three areas of the PageDNA offering: the store building wizard and project management approach to configuring new storefronts, their open approach to integrations, and the flexibility of their services model.
Graph Expo 2014 is shaping up to be an exciting show. WhatTheyThink contributor and industry guru David Zwang and Senior Editor Cary Sherburne highlight a whole range of new hardware and software updates visitors to the show should take time to see.
In the Biblical story of David and Goliath, David defeats the better-equipped and larger Goliath because he is able to transform his opponent’s advantages into disadvantages. This article applies that story to small print service providers and highlights the ways in which they can exploit the weaknesses of larger organizations.
The latest data from the Commerce Department's Quarterly Service Survey shows that advertising agency revenues have climbed at the rate of 7% per year since the recovery began after June 2009. The rate of growth exceeds real GDP growth which has been +2.2% on an annual basis since that time. How did they do it? A strong emphasis on digital media strategy and production that's replaced their loss of commissions and fees for broadcast and print advertising. Publishers revenues have not come close to even that lackluster GDP rate. The steep decline for magazines and books is over, for now: they are not growing and the decline in revenues is mild. Newspapers, however, are still in long term decline. Newspaper revenues are about half of what the were in 2004.
Graph Expo 2014 kicks off on Sunday. Every year, wide-format becomes a more conspicuous and important part of the show. Here is a rundown of some of the things you can look forward to on the show floor.
Co-located with Graph Expo, the CPP Expo for packaging specialists does full justice to the term “show within a show” by offering a rich mix of exhibits, educational sessions, and technology investment opportunities.
Senior Editor Cary Sherburne talked with Aaron La Porta, graphic designer/developer for the Buffalo Bills. The team is leading the NFL in implementation of mobile apps, and La Porta has a great story to tell. Inside the story is sage advice for printers looking to get into the mobile app world.
Focus is a challenge in our always connected and therefore always interrupted lives. Print software projects like web-to-print and Print MIS require long-term dedicated focus to ensure success. Project success is about getting live sooner and incrementally determining the next most important improvement to the implementation (forever).
When installing and using print technology, you have a lot of resources to rely on: the vendor, your internal team, the internet, user manuals, consultants and so on. However, often the most untapped resource pool is the user community to which you belong.
Adapting to the new realities of our digital world is a challenge for all industries. Digital Darwinism impacts all of us because the rate of change in technology and society is outpacing our organizations. Change is inevitable; the pace of change has to accelerate if you’re going to be on the survivor side of Digital Darwinism.
Small business seems to be improving, at least according to the NFIB monthly survey of small business owners. For years, it was usually trapped between two recession bottoms, but it has broken through of three consecutive surveys. It's an encouraging report, but it's not bullish. The NFIB commentary states “More owners still think business conditions will be worse in six months than think they will be better. Few see the current period as a good time to expand. The outlook for improvements in real sales volumes faded. Interest in borrowing continues to remain at record low levels; owners are satisfied with inventories and aren’t planning a lot of investment.” The NFIB is still in the range of a 2+% GDP growth level, but sees not robust small business activity in the near term. Basically, the NFIB report is good news in that conditions are better, but a big positive breakout in activity will remain elusive.
Apple recently announced the release of its iPhone 6. As many predicted, the device includes an NFC chip. The assumption was that Apple would offer tag-oriented capabilities with its iPhone 6 and iPhone 6 Plus, but this is not the case. For the time being, the NFC chip with the iPhone 6 cannot be used with anything other than Apple Pay. This article provides an overview of the new phone’s technology and the implications for service providers.
“Virtuous and healthy: those are the attributes of tomorrow’s packaging.” That proposition keynotes Packaging trends / The future of manufacturing, a white paper addressing the ethical as well as the technical mandates that packaging manufacturers must uphold in changing consumer cultures.
Versioning, the use and integration of digital displays, eye-tracking, point-of-purchase displays, mobile technologies, and payment software, “virtualization”—where a company offers a particular printing service but outsources the actual production, and printing as a service are quickly becoming the status quo in the wide-format printing business.
This product spotlight focuses on three areas of the EPMS Print MIS offering: the continuous expansion of Print MIS direct users, the support for an industry that is aggressively diversifying, and the ability to make EPMS work uniquely for your business through customization and integration.
Bioplastics—plastics made partly or wholly from renewable raw materials such as cellulose, vegetable oils, and other natural substances—are deepening their reach into packaging for food and other consumer products. Behind their rise are distinct economic and market forces driving global demand for alternatives to fossil-fuel based plastics.
Senior Editor Cary Sherburne recently spoke with Documation Vice President and COO Martin Aalsma in developing this HP-sponsored feature. Documation is the proud owner of two HP T230 Color Inkjet Presses that it is leveraging to reduce costs, improve throughput and develop new product offerings
Streamworks acquires design and production boutique, Maidstone Capital adds EU Services to its portfolio to join with Com-Pak Services, YGS Group acquires Print Management, Performance POP buys Miramar Designs, RockTenn purchases display division from American Greetings, and more - August M&A transactions and restructurings are posted at The Target Report.
Consumer packaged goods (CPG) companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current 1 percent penetration will likely expand to 5 percent and could accelerate to as much as 10 percent in short order. The source is a new report, The Digital Future: A Game Plan for Consumer Packaged Goods, prepared for the Grocery Manufacturers Association (GMA) by The Boston Consulting Group (BCG), Google, and Information Resources, Inc. (IRI).
Second quarter US commercial printing profits were $1.13 billion, based on the recent Quarterly Financial Report issued by the Department of Commerce and combined with other Commerce Department and Bureau of Labor Statistics data. This was down -7.5% compared to Q2-2013. For the last four quarters, total profits were $3.67 billion, and that is +20% higher than the equivalent measure a year ago. The Q1 four-quarter moving total was revised down from $4.03 billion to $3.77 billion.
Just being a printer is no longer enough. Today’s customers are seeking marketing service providers with a variety of skills. This article cites recent survey data from eMarketer and InfoTrends to explore the shortcomings that marketers see within their agencies and how service providers can fight back and become more valuable in the eyes of their customers.
Corrugated board meets a wide range of consumer and non-consumer packaging requirements. Customers who appreciate the full range of functional and creative possibilities with corrugated board are turning to Axis Corrugated Container for help in migrating their packages to the substrate.
Last week, KPMG published a Forbes Insights report entitled Setting the Course for Growth: CEO Perspectives. The report provides a direct reflection of how all owners and executives—including those in the graphic communications industry—should be thinking about their businesses. This article outlines the key findings from the study.
The fantasy goes like this when implementing software or managing a software project: "this project will be completed on time and under budget". The reality of many is that "the project is late, we didn't deliver on what we said we would, and we went over budget".
With Graph Expo around the corner, attendees should take some time at the show to investigate the latest developments in color management, a field that is changing quickly due to the availability of a broad array of new technologies. In an interview with Senior Editor Cary Sherburne spoke with John Sweeney, Business Development Manager for matchmycolor talks about color management developments inside and outside the printing industry.
The growth of the folding carton market is being driven by a complex of forces, some obvious, others unexpected. The Smithers Pira research organization identifies the ones it believes will raise global folding carton volume to $180 billion a few years from now.
We confuse tools for solutions. Print software is a required tool that is part of an overall investment in making your business more productive, profitable, and competitive. The business results come from your vision, your plan, and the deployment of your labor who utilize the tool to deliver the business results you desire.
The Fed has been in unchartered territory with its post-2008 actions, and unwinding them may take a bit of creativity. One of their obstacles might be the rates of long term government bonds around the world. The chart below shows the yield of 10-year bonds earlier this week. The rate on US 10-year bonds is more than 4x Japan's and more than 2x Germany's. In an odd situation, US bonds are actually paying less than those of Spain. Global investors looking for yield (pension funds, governments, mutual funds, and others) may thwart Fed actions by finding US funds to be compelling deals on a relative basis. The Fed can usually affect only short term rates, which was one of the reasons they became aggressive in buying long term debt in their Quantitative Easing (QE) actions. Getting yields down for all durations is what made their actions were essentially unprecedented for the US. If they attempt to sell their holdings quickly to raise rates, there might be more buyers than they anticipate, making the action fruitless. It still looks like once the QE buying is done in the next few weeks the Fed will simply let their most of their holdings mature rather than force-feed them to the market. Listen for the word “macroprudential” in the next months. That's how Fed officials are describing the gentle prodding they may have to take to reverse their course. It turns out that some of the Fed members are worried their actions may encounter resistance, so they will resort to some arm-twisting to push banks to act in the manner they want. That hasn't worked well in the past, and it probably won't work well now, but it does add a word to our vocabulary.
Later this month, InfoTrends will release a new study that examines various industry segments and drivers for success among print service providers. This research uncovered five key factors for success in today’s transforming market. This document provides an overview of the findings from the survey and explores how successful service providers are bringing increased value to their customers.
Lots of Print MIS systems have added CRM modules to their offering. This makes sense, the Print MIS should be your system of record for all the interactions you have with current customers, adding a layer on top of your Print MIS would give you access to all the business the customer transacts with you.
Digital presses in B2 formats are starting to make their presences felt in corrugated, folding carton, and even flexible packaging, where analog production predominates but where the demand for short-run, variably printed packages is rising. Although placement of these presses remains modest, interest in them is undeniable, and adoption will grow.
Undoubtedly one of the hardest and most stressful parts of configuring and then running your Print MIS is the job costing component. Being in a position to use your Print MIS to accurately compare estimate to actual costs is often given up on in frustration due to the complexity of the setup and configuration. However, when it is done, and done properly it is the ultimate definition of a successful Print MIS system.
At the recent PRIMEX East leadership conference by IDEAlliance, Quad/Graphics Chairman, President and CEO Joel Quadracci gave a keynote presentation in which he reviewed the state of the industry, discussed the impact of new technologies, and commented on Quad’s rise to the number two position among all U.S. printing firms.
Developed in partnership, the Graphium offers a unique combination of digital printing, conventional flexo and various finishing options geared towards the tag and label market. It is a totally modular solution that lets printers configure the press to fit the needs of their customer bases.
Commercial and industrial loans took a while to start growing again, almost two years after the recovery started. Loans now total $1.7 trillion, the highest amount in the history of the data series, a little more than 10% of GDP. Overall, they are up about 40% on a current dollar basis since mid-2010.
We all know that mobile technology is prevalent in our day-to-day lives. Beacons are capturing the attention of technology junkies, retailers, and event planners alike. This article, which is part of a series discussing disruptive forces that are expected to impact the market, explores the effects that beacons are expected to have on retail shopping, tradeshows, and events.
If you have ever purchased a heritage home with the vision of renovating it to become a beautifully restored family home for a reasonable budget that you have carefully considered and thought out, you know how foolish that budget may feel once you have actually completed those renovations and uncover all of the hidden heritage wonder. I call our 1908 house the lovely money pit – it’s lovely but it sure proved to be a money pit.
GI Solutions in Leicester UK is on its second generation of high-speed production inkjet presses. Senior Editor Cary Sherburne spoke with Patrick Headley, Deputy Managing Director, to find out what the drivers were for the technology replacement and what benefits the company is seeing.
Creating a printing business that can cope with a changing market for print and that is “future-focused”—is imperative as we hurtle toward 2020. If you’re a wide-format printer, you may be halfway there—but that’s no excuse for complacency.
If looks were everything, consumers would be over the moon about their packaging. According to packaging solutions provider MeadWestvaco, appearance is the one aspect of packages that consumers rate higher in performance than they do in importance. It's what prompts two-thirds of them to buy products off the shelf without knowing anything about them or doing any research into them.
Lofton Label targets its vertical markets with care and serves its customers with scrupulous attention to detail. In this company profile, CEO Mike Lane talks about how he developed the objectives and implemented the strategy that turned the business around.
Customers expect more from their vendor partners than simply delivering the product on time and at a fair price. As the print industry continues to contract, differentiation is required to remain competitive. Printers are at risk from print-manufacturing independent service providers because customers are looking to reduce the number of vendors and engage with vendor partners who make doing business with them very easy.
Your business generates a lot of data; your Print MIS should be the system of record for that data. The data should drive your business decisions based on meaningful metrics/key performance indicators (KPIs). Making data a part of your culture will make you a better leader and help your staff understand how their daily actions impact the business.
As the number of employed workers has been slowly increasing, and the total workforce has been growing, initial claims for unemployment have been decreasing. The historical perspective is very interesting. This past recession, as bad as it was, did not come close to the levels of the 1970s and 1980s recessions (about 0.6% of the workforce). This most recent recovery is already at the best levels of prior expansions. It doesn't feel “that good”; what's different? The workforce has not kept up with population growth, and about 2 million workers have permanently left the workforce. Also, companies have been cautious in their hiring, meaning, that there are fewer workers to dismiss when businesses of the past needed to. One could look at the chart and say that when this ratio reaches this current level (0.2%) a recession has always followed. Probably not in this case: this ratio may go to unprecedented lower levels because of the workforce exodus and the slow pace of hiring that has made this recovery so different than previous ones. Economist Mark Perry at the American Enterprise Institute discussed the steady rise in job openings at his blog. They are at a 13-year high (not adjusted for population growth), and still less than January 2000 by 800,000.
Changing how you are perceived in the minds of your customers is one of the biggest challenges that print service providers face. This article provides a brief overview of the strategies that successful service providers are pursuing to bring more value to their customers.
Forbes achieves stunning price in sale to Asian investment group, Scripps and Journal Communications merge and immediately spin off all their printed publications, commercial printer SG360° buys Lehigh Direct from Visant, and more - July 2014 –Mergers, Acquisitions & Restructuring in the Printing, Packaging & Related Industries
Customer preference is trending towards self-service, yet most printers continue to offer only one way to do business with them – a full-service order entry process that involves multiple back and forth communications between customer and printer via e-mail/FTP.
What could arguably be deemed the strongest of the printing industry trade associations is now surveying its members, asking them to describe whether the future of "print" is grim or bright. They will get a wide range of responses, and setting aside the value of reporting to their members what those members already think, the question itself is much too broad.
In one of our recent active discussions on the new Print Software section, a WhatTheyThink reader asked “in your support for mobile do you recommend looking for just the sites being "responsive" or applications to be "native" or just plain "compatible", i.e. no Flash?” After my third paragraph response to this question I decided this warranted a full length feature article to describe and comment on the varying degrees of mobile support in web software.
GLS, founded in 1984 as a small printing company, is now celebrating its third decade in business. This article provides a brief overview of how the company is remaining on the cutting edge by updating its services and making strategic acquisitions to further expand its offerings.
Workflows are becoming more complex and savvy print service providers are looking to streamline and automate business and production processes for a more sustainable business and production environment. Utilization of vendor professional services can be an effective means of finding opportunities to take time, cost and touches out of both business and production processes as well as to introduce innovation. Learn what Canon Solutions America has to say about the changing world of professional services.
In this two part series, Dan Marx of SGIA talks about the basic truths of digital printing in general and wide format in particular. While the basic truths have remained unchanged, the details surrounding them have.
In May, the HP Graphics Solutions Business effected an organizational change at the top of the Americas organization. WhatTheyThink Senior Editor Cary Sherburne spoke with the new Vice President and General Manager Yishai Amir to see what’s up.
It is so easy in your very busy world to not sit back and take a look in the rearview mirror at how things are going in terms of processes, applications and projects underway in your company. One area where this effort can pay off tremendously is in terms of your Print MIS system. Making a conscious effort to do an annual Print MIS checkup can help keep your system fresh, moving forward and also tune-up any areas that may not be performing as they should.
Digital marketing is relatively new on the scene, but there is no question that this form of communication is already making its mark. Perhaps the biggest single driver in today’s market is the cultural change that is taking place among end consumers. This article, which is part of a series discussing disruptive forces that are expected to impact the market, covers two increasingly influential demographics—Millennials and Generation Z consumers.
In this continuation of the last article, while the kinder gentler Zwang continues his summer vacation, his alter ego… a shadowy figure dressed in a trilby and trench coat and telling stories, digs deeper into the drivers and tools that are influencing your clients’ business decisions and how this can and will affect your business decisions.
Konica Minolta used the launch of three new digital presses as an opportunity to brief a media and analyst group at its Manhattan showroom earlier this month. In addition to learning about the new presses as they were launched, the group also received a strategy update from the company. Senior Editor Cary Sherburne was there and shares her thoughts.
Print technology of all kinds; presses, production software, Print MIS software, and web-to-print technologies have one thing in common – they are constantly changing. This one factor probably causes the most pain in the purchasing process. As a buyer you want to feel confident with your purchasing decision, yet the very thing you’re investing in is in a constant state of change.
Hamilton Costa, a leading consultant to the printing and publishing industries in Latin America, shares his thoughts and insights on the recent Expoprint Trade Show in Brazil, highlighting the opportunities for growth in Brazil.
In one way or another, making packages better vehicles for brand communication underlay most of the presentations at EskoWorld 2014, a user conference that drew more than 700 people to Orlando. Esko also used the occasion to launch Suite 14, a software collection that aims to provide a common interface for all participants in the package creation workflow.
If you look around your home or office (or home office), you’ll notice numerous examples of what I’ve referred to in the past as “stealth printing,” printed materials that don’t fall into what we consider commercial printing, but is a huge market nonetheless.
Mobile is a technology that is increasingly disrupting the role of traditional communications. Over the next few weeks, we’ll explore some of the disruptive forces that are expected to impact the market. This week’s article is the second in a two-part series exploring mobile. It covers augmented reality (AR).
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.