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Industry Press and Analysts React to Fujifilm Xerox Deal

Xerox and Fujifilm announced a deal to combine Xerox and the Fuji Xerox joint venture into a single company called Fuji Xerox. Industry Analysts share their reaction to the deal.

Thursday, February 01, 2018

Xerox has ceded control to Fujifilm ending its independence. In an agreement announced Wednesday, Xerox will be merged into the existing Fuji Xerox to form a new corporation called Fuji Xerox (what the company is calling the "New Fuji Xerox"). Industry Press and Analysts share their reaction the deal below.

Frank Romano - WhatTheyThink

The Xerox/Fuji Xerox deal is a match made in heaven. Together, they have collaborated on great products that have helped the printing industry. Xerox had wisely entered the services business to balance changes in digital printing. Then investors forced them to split the company. It was not a problem with technology. It was a problem with investors. Xerox and Fuji Xerox have a long working relationship and I can only see great products coming forward. There will be some redundancies to deal with but I see a stronger and more agile company that can deal with changes in the way we communicate.


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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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