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Kodak Aims to “Take Print Further” at Customer Event

At a “Taking Print Further” customer and media event this week in Rochester, N.Y., Kodak offered some forward-looking trend presentations, new product announcements for both cutting-edge and legacy systems, and customer panels. Read about Kodak’s commitment to the print industry.


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About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.


By Frank Cost on Mar 02, 2018

Kodak produced a deluxe edition of our book, Rochester from the Air, to demonstrate special capabilities of their NexPress digital color press, including light black ink for smooth highlight rendering, and dimensional printing to create a simulated leather texture on the covers.

The book was on display at Kodak’s first “Taking Print Further” global customer event in Building 28 at Eastman Business Park. Building 28 was originally built in the 1950s as a 333,000-square-foot employee recreation center. Housed in the 6-story structure was a swimming pool, gymnasium, bowling alleys, rifle range, billiard room, camera club, auditorium-theater, handball and squash courts, and a sun deck, as well as cafeteria and service dining room areas. The swimming pool on the fifth floor was never completed for cost reasons, spawning a Rochester urban myth that the architects forgot to calculate the weight of the water when they designed it. The 1,964-seat theater was completed in 1958, and recently the Rochester Association of Performing Arts (RAPA) has signed a long-term lease to use the facility for stage productions.

Three RIT Photo students who contributed aerial panoramic images to the book, Madelyn Hammond, Justin Scalera, and Ryan Flanagan, attended the event. They explained to attendees from around the world how the photographs were made. Among the guests were several who were former students of mine.

For many years in the 1990s I taught a seminar on digital printing to Kodak employees in the basement of Building 28. Now, a quarter century later, I found myself on the third floor of that same building with born-digital students showing a magnificent book printed on an incredible Kodak digital color printing press. They have no idea how thrilling the experience was for one who saw the whole digital revolution from the beginning.

I made an Instant Book about our experience at the Taking Print Further event, available from Amazon:



By Frank Cost on Mar 02, 2018

You can view my Instant Book about the Kodak Taking Print Further event in on online form here:



By Adam Dewitz on Mar 02, 2018

Frank thanks for sharing your instant book.



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