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Highlights of the WhatTheyThink Printing Forecast 2018

WhatTheyThink’s Forecast 2018 report, by Dr. Joe Webb and Richard Romano provides detailed analysis of the most recent Print Business Outlook Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2018.


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About Richard Romano

Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.


By Dustin Graupman on Feb 06, 2018


Great summary. It encouraging to see some positive trends and positive outlook.

Is there any demographic information on the survey participants that you could share? Employees, annual revenue, digital versus analog split?



By Richard Romano on Feb 15, 2018

The full report breaks out all the responses by employee size (which can then be extrapolated to approximate revenues), but we did not specifically ask about digital/analog split, although we did ask about general type of print business, mostly for our own internal verification process (i.e., make sure these were respondents who were representative).



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