Print is a challenging business; way more challenging than it was ten years ago. Technology has disrupted the print industry in a unique way because online digital communication is replacing print as the medium of choice for a lot of communication needs.

On the positive side, many aspects of the print industry are growing as different market conditions encourage more entrepreneurship; the labels and packaging space is exploding. As personalization trends keep driving more localization and personalization, the digital print space continues to grow.

If you are still trying to win as a “traditional” printer who sells unit costs; you had better be the most efficient game in town or be willing to operate on razor thin margins (most likely both). If you’re seen as a printer; you will be treated as a printer and asked to compete on price.