Premium Commentary & Analysis
Personalized video is a popularizing tool with potential for modern customer communications strategies. The technology provides inherently engaging one-to-one audio-visual experiences, but that doesn’t mean that it’s effective independently and by default.
Thursday, March 08, 2018
Continue reading your article
with a WhatTheyThink membership.
Less than $4/week.
Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.
Stay informed. Stay competitive. Stay ahead.Since 1961, the digital imaging industry has relied on Keypoint Intelligence for independent hands-on testing, lab data, and market research to drive product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards. Clients have harnessed this knowledge for strategic decision-making, daily sales enablement, and operational efficiency improvements. Keypoint Intelligence continues to evolve with the industry by expanding its offerings and intimately understanding the transformations occurring in the digital printing and imaging sector.
10 Things PSPs Should Consider Before Adopting Robotics: What You Need to Know to Begin the Journey
Why Highly Targeted Communications Make Digital Print Essential to Modern Marketing
Wide Format in 2026: How Technology Is Reshaping Competitive Advantage
Labor shortages, production bottlenecks, and growing workflow complexity are forcing print service providers to take a closer look at robotics and automation. In this article, Keypoint Intelligence examines where robotics can deliver the greatest operational impact, the challenges PSPs should prepare for, and the practical steps companies can take to build a more efficient and stable production environment. Read More
Label printing doesn’t feature prominently in discussions about the digital transformation or the future of the printed page. Even so, it is one of the most consistently active segments in the broader printing landscape. This article explores the evolving factors that make label printing worth a closer look. Read More
Personalized print is a tangible form of communication that can bridge the gap between a customer’s desire to be recognized and the often impersonal nature of digital-only content. This article explores the psychology of personalized print and why it’s such a powerful way for brands to connect with their audience. Read More
Modern businesses are struggling to accomplish more with less due to rising costs, an aging workforce, and ongoing labor challenges. Workflow automation is more important than ever, and robotic solutions can be an attractive way to automate. This article cites recent robotics survey findings to help determine how robots are being used today and how they might be deployed in the future. Read More
In a world overwhelmed by digital noise and AI-generated content, print is standing out. It is building trust, creating impact, and driving stronger results. Our research shows, marketing print applications continue to grow, reinforcing the opportunity—but capturing it requires a shift in thinking. Learn how leading print professionals are shifting the way they sell print to deliver more value, stronger results, and lasting customer partnerships. Read More
