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Dangerous Potential: The True Power of A Strategic Approach to Paper Cutting and Handling

A shop’s cutting department is often thought of—when it’s thought of at all—as an “invisible workhorse”: highly productive—until it’s not. In this feature, Trish Witkowski takes a 360-degree look at cutting equipment, from retrofitting newer features onto older cutters, to the latest automated, and even robot-assisted, cutting systems.

Thursday, March 08, 2018

In print operations, the cutting department just doesn’t see the kind of attention that other areas receive. “The paper cutter is like a hot water heater in your home,” says Richard Peereboom of C&P Microsystems. “As long as you have hot water, everything is fine and nobody thinks about it. But when the hot water stops, everything is disrupted.” 

Richard is right. In print production, we look at the cutters as an invisible workhorse. Of all of the print facility tours I’ve been on in my career (it’s a big number, by the way), I can think of very few that have stopped so that we could ogle the cutting systems.

Although fanfare isn’t a requirement for any given department, respect certainly is. After all, there’s a lot at stake when the printed page gets all the way to the cutter. Is this where we can tolerate a bottleneck? Is this where we open the door to human error? With so much at stake, I wanted to know more about what’s happening in paper cutting and handling, and where it’s going. As we’ve all watched innovation and focus move through the production workflow from prepress to press and finally to the bindery, cutting is starting to get the attention it deserves—even though the cutting line is not generally viewed as a profit center.


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About Trish Witkowski

Trish is president of FreshCut Crafts and Foldfactory.com. You may remember her as the host of “Fold of the Week”—a series that amassed 660 episodes and millions of views over its 15-year run. Trish is also an instructor for LinkedIn Learning, a public speaker, and the author of several books on print marketing and direct mail strategy.

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