Trish specializes in creative solutions and engagement strategies for direct mail and marketing. She frequently travels and speaks to print organizations and their clients to illustrate the power of print.
The envelope shortage has been a huge headache for printers, direct marketers, and envelope manufacturers. Contributor Trish Witkowski spoke to several major print, envelope, and mail leaders in the industry and shares some of their “boots on the ground” insights and advice.
Trish Witkowski reports from last week’s AMPLIFY—a first-of-its-kind event presented by Association for Print Technologies (APTech) and the Foil and Specialty Effects Association (FSEA). The event centered around the topic of value-added print finishing and embellishment, and boasted the latest and greatest in technology, equipment, materials, inspiration, and thought leadership.
It has been a wild year of highs and lows and unique pressures, but the print finishing category met the challenge and pushed forward with lots of new offerings and opportunities. Trish Witkowski looks at some of the highlights.
Pharmaceutical and small-format finishing is a robust and specialized category that can be very profitable to serve. However, until recently the category was in dire need of a technology overhaul to remove labor from the process, increase quality and security, reduce make-ready times, and increase production and changeover speeds. Trish Witkowski rounds up recent finishing equipment releases that are just what the doctor ordered.
Trish Witkowski looks back at the major trends in binding and finishing—including a growing interest in embellishments, book-of-one, and robots/cobots/automation. She also looks at a large handful of new products and solutions that hit the market in 2020.
Trish talks with Scott Engle of Graphic Visual Solutions of Greensboro, NC, about the power—and the pressure—of making visually striking (and costly) print capabilities brochures to inspire, educate, and motivate today’s customers.
If the bindery is the final frontier of total workflow automation, and the technology has been in existence for over a decade, why are so many companies still passing on the opportunity to gain efficiency and save money? Trish will explore the challenges and benefits of taking the leap into bindery automation.
Trish features five different innovative envelope products that can increase your direct mail open rate. She’ll share and explain what makes each product engaging, and include useful links and information for further exploration.
Trish's video this week features five different products that utilize “sticky” synthetic substrates for marketing communications. Each product uses completely different techniques and technologies, and she’ll demonstrate and compare them all.
Greater awareness of special print effects and press coatings is driving printers to rethink their press configurations to meet the demands of discerning customers who need high-impact, quick-turn, two-sided printing with press coatings at a competitive price.
A successful client event can drive a lot of business your way, and deepen relationships with your customers. This week, Trish will share the secrets of successful events, along with some of the biggest mistakes that can trip up even the most well-intentioned host.
In this special Throwback Thursday feature, Trish reaches out to trade binderies to hunt for funky vintage machines that are still useful in today’s modern workflow. This first edition features fascinating finds from four well-known US binderies.
In the latest installment of this interview series, Trish Witkowski talks with Julie Watson, CEO of Ultimate Technographics, about developing software that drives value by eliminating touchpoints in the bindery.
Trish Witkowski visits Impress Communications in Chatsworth, Calif., and speaks with owner Paul Marino about the challenges and the benefits of installing a 100%-accurate quality control inspection system on their Bobst EXPERTFOLD folder-gluer line.
Trish visits the team at Impress Communications in Chatsworth, Calif., and speaks with owner Paul Marino about the challenges and the benefits of installing a 100% accurate quality control inspection system on their Bobst EXPERTFOLD folder-gluer line.
In the second of this two-part feature on production chain productivity, guest-writer Henrik Christiansen of Graphic Robotics addresses the quantitative aspects of automation, and how the robotization of finishing processes in the appropriate production environments can greatly reduce labor costs and improve productivity. Read on.
Henrik Christiansen of Graphic Robotics writes about the real meaning of productivity and efficiency in the print production process. This two-part article will address the quantitative side of automation in print.
In the latest installment of this interview series, Trish Witkowski talks with bindery owner and investor John Helline on the pitfalls and the strategic opportunities involved in the trade bindery business.
A shop’s cutting department is often thought of—when it’s thought of at all—as an “invisible workhorse”: highly productive—until it’s not. In this feature, Trish Witkowski takes a 360-degree look at cutting equipment, from retrofitting newer features onto older cutters, to the latest automated, and even robot-assisted, cutting systems.
Trish kicks off a new interview series to introduce perspectives of knowledgeable people in the print-finishing category. The series begins with the legendary Werner Rebsamen, who steps out of retirement to share his opinion on the greatest advancements in bookbinding, and where he feels the trade still has a long way to go.
Tim McGinley of the Mail Innovations Program at the USPS challenges Finishing Section Editor Trish Witkowski to find new print finishing techniques and effects for mail. Trish begins her journey with Jeff Hernandez of Classic Color and his groundbreaking Brand Alchemy exploration. Jeff is developing realistic textures that mock actual products, and he’s putting the ideas directly into the hands of creatives.
Today marks the launch of a new Finishing Section on WhatTheyThink and section editor Trish Witkowski gives us an overview of the kinds of things she'll be covering in this special interest area. Welcome to the future of finishing!
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.