WhatTheyThink

Articles by Trish Witkowski

Trish specializes in creative solutions and engagement strategies for direct mail and marketing. She frequently travels and speaks to print organizations and their clients to illustrate the power of print. 

Displaying 1-21 of 21 articles

Trend Watch: The Rise of the Blockbuster Self-Promotional Piece

Published September 27, 2018

Trish talks with Scott Engle of Graphic Visual Solutions of Greensboro, NC, about the power—and the pressure—of making visually striking (and costly) print capabilities brochures to inspire, educate, and motivate today’s customers.

Smart Binding System Manufactures Fully-Automated Roll-to-Perfect Bound Variable Books with Ease

Published September 13, 2018

Trish travels to Boston to visit the VIP Demonstration and Training Center at Standard Finishing Systems, and gets a tour and demonstration of their fully automated Smart Binding System.

Embracing Bindery Automation—It’s Time to Take the Leap

Published August 16, 2018

If the bindery is the final frontier of total workflow automation, and the technology has been in existence for over a decade, why are so many companies still passing on the opportunity to gain efficiency and save money? Trish will explore the challenges and benefits of taking the leap into bindery automation.

Snail Mail Shouldn’t Be Stale Mail: Five Game-Changing Envelope Products

Published August 9, 2018

Trish features five different innovative envelope products that can increase your direct mail open rate. She’ll share and explain what makes each product engaging, and include useful links and information for further exploration.

Faces of Finishing: Mark Nixon of Scodix on the Triumphs and Challenges of Bringing Disruptive Technology to Market

Published July 26, 2018

In the latest installment of this interview series, Trish Witkowski talks with Mark Nixon, GM and VP Sales for Scodix NA, about creating a market and elevating print with disruptive technology.

Solutions that “Stick” Around: Five Opportunities in Synthetic Print Media

Published July 12, 2018

Trish's video this week features five different products that utilize “sticky” synthetic substrates for marketing communications. Each product uses completely different techniques and technologies, and she’ll demonstrate and compare them all.

Trend Watch: Popularity of Press Coatings Drives “Designer Presses”

Published June 28, 2018

Greater awareness of special print effects and press coatings is driving printers to rethink their press configurations to meet the demands of discerning customers who need high-impact, quick-turn, two-sided printing with press coatings at a competitive price.

The Selling Power of a Successful Client Event

Published June 7, 2018

A successful client event can drive a lot of business your way, and deepen relationships with your customers. This week, Trish will share the secrets of successful events, along with some of the biggest mistakes that can trip up even the most well-intentioned host.

Digital Variable Scratch and Reveal Technology

Published May 31, 2018

In the ongoing search for new print techniques and technologies for mail, Trish highlights an exciting digital variable scratch-off collaboration between Mohawk, HP and Lawton Connect in Orlando.

USPS Challenge: “Mr. Scratch-Off” Digital Variable Scratch and Reveal Technology

Published May 31, 2018

In the ongoing search for new print techniques and technologies for mail, Trish highlights an exciting digital variable scratch-off collaboration between Mohawk, HP and Lawton Connect in Orlando.

Throwback Thursday, Bindery Edition: Trish Asks Trade Binderies About Their Most Useful Vintage Machines

Published May 17, 2018

In this special Throwback Thursday feature, Trish reaches out to trade binderies to hunt for funky vintage machines that are still useful in today’s modern workflow. This first edition features fascinating finds from four well-known US binderies.

Faces of Finishing: Julie Watson of Ultimate TechnoGraphics on Building Software for Prepress-to-Finishing Automation

Published May 3, 2018

In the latest installment of this interview series, Trish Witkowski talks with Julie Watson, CEO of Ultimate Technographics, about developing software that drives value by eliminating touchpoints in the bindery.

Paul Marino of Impress Communications Talks About His “Picture-Perfect” Bobst ACCUCHECK System

Published April 26, 2018

Trish Witkowski visits Impress Communications in Chatsworth, Calif., and speaks with owner Paul Marino about the challenges and the benefits of installing a 100%-accurate quality control inspection system on their Bobst EXPERTFOLD folder-gluer line.

Paul Marino of Impress Communications Puts 100% Accuracy into Practice with “Picture-Perfect” Bobst ACCUCHECK System

Published April 26, 2018

Trish visits the team at Impress Communications in Chatsworth, Calif., and speaks with owner Paul Marino about the challenges and the benefits of installing a 100% accurate quality control inspection system on their Bobst EXPERTFOLD folder-gluer line.

To Robotize or Not? The Real Numbers Behind Production Chain Productivity (Part 2 of 2)

Published April 12, 2018

In the second of this two-part feature on production chain productivity, guest-writer Henrik Christiansen of Graphic Robotics addresses the quantitative aspects of automation, and how the robotization of finishing processes in the appropriate production environments can greatly reduce labor costs and improve productivity. Read on.

Productivity and the Total Profitability of the Print Production Process (Part 1 of 2)

Published April 5, 2018

Henrik Christiansen of Graphic Robotics writes about the real meaning of productivity and efficiency in the print production process. This two-part article will address the quantitative side of automation in print.

Faces of Finishing: BindTech/Finish Line Bindery Owner John Helline On the Trade Bindery As an Investment Target

Published March 29, 2018

In the latest installment of this interview series, Trish Witkowski talks with bindery owner and investor John Helline on the pitfalls and the strategic opportunities involved in the trade bindery business.

Dangerous Potential: The True Power of A Strategic Approach to Paper Cutting and Handling

Published March 8, 2018

A shop’s cutting department is often thought of—when it’s thought of at all—as an “invisible workhorse”: highly productive—until it’s not. In this feature, Trish Witkowski takes a 360-degree look at cutting equipment, from retrofitting newer features onto older cutters, to the latest automated, and even robot-assisted, cutting systems.

Faces of Finishing: Industry Legend Werner Rebsamen On the Hidden Costs of Poor Material Handling

Published March 1, 2018

Trish kicks off a new interview series to introduce perspectives of knowledgeable people in the print-finishing category. The series begins with the legendary Werner Rebsamen, who steps out of retirement to share his opinion on the greatest advancements in bookbinding, and where he feels the trade still has a long way to go.

New Print Finishing Techniques for Direct Mail

Published February 22, 2018

Tim McGinley of the Mail Innovations Program at the USPS challenges Finishing Section Editor Trish Witkowski to find new print finishing techniques and effects for mail. Trish begins her journey with Jeff Hernandez of Classic Color and his groundbreaking Brand Alchemy exploration. Jeff is developing realistic textures that mock actual products, and he’s putting the ideas directly into the hands of creatives.

Welcome to the Future of Finishing!

Published February 5, 2018

Today marks the launch of a new Finishing Section on WhatTheyThink and section editor Trish Witkowski gives us an overview of the kinds of things she'll be covering in this special interest area. Welcome to the future of finishing!