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Trend Watch: Popularity of Press Coatings Drives “Designer Presses”

Greater awareness of special print effects and press coatings is driving printers to rethink their press configurations to meet the demands of discerning customers who need high-impact, quick-turn, two-sided printing with press coatings at a competitive price.

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About Trish Witkowski

Trish specializes in creative solutions and engagement strategies for direct mail and marketing. She frequently travels and speaks to print organizations and their clients to illustrate the power of print. 

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