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Trish Witkowski

Trish specializes in creative solutions and engagement strategies for direct mail and marketing. She frequently travels and speaks to print organizations and their clients to illustrate the power of print. 

Recent Commentary & Analysis from Trish Witkowski

Displaying 1-3 of 3 articles

Dangerous Potential: The True Power of A Strategic Approach to Paper Cutting and Handling

Published March 8, 2018

A shop’s cutting department is often thought of—when it’s thought of at all—as an “invisible workhorse”: highly productive—until it’s not. In this feature, Trish Witkowski takes a 360-degree look at cutting equipment, from retrofitting newer features onto older cutters, to the latest automated, and even robot-assisted, cutting systems.


Faces of Finishing: Industry Legend Werner Rebsamen On the Hidden Costs of Poor Material Handling

Published March 1, 2018

Trish kicks off a new interview series to introduce perspectives of knowledgeable people in the print-finishing category. The series begins with the legendary Werner Rebsamen, who steps out of retirement to share his opinion on the greatest advancements in bookbinding, and where he feels the trade still has a long way to go.


Welcome to the Future of Finishing!

Published February 5, 2018

Today marks the launch of a new Finishing Section on WhatTheyThink and section editor Trish Witkowski gives us an overview of the kinds of things she'll be covering in this special interest area. Welcome to the future of finishing!



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