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Trish Witkowski

Trish specializes in creative solutions and engagement strategies for direct mail and marketing. She frequently travels and speaks to print organizations and their clients to illustrate the power of print. 

Recent Commentary & Analysis from Trish Witkowski

Displaying 1-15 of 15 articles

Premium Content Trend Watch: The Rise of the Blockbuster Self-Promotional Piece

Published September 27, 2018

Trish talks with Scott Engle of Graphic Visual Solutions of Greensboro, NC, about the power—and the pressure—of making visually striking (and costly) print capabilities brochures to inspire, educate, and motivate today’s customers.

 

Premium Content Embracing Bindery Automation—It’s Time to Take the Leap

Published August 16, 2018

If the bindery is the final frontier of total workflow automation, and the technology has been in existence for over a decade, why are so many companies still passing on the opportunity to gain efficiency and save money? Trish will explore the challenges and benefits of taking the leap into bindery automation.

 

Premium Content Faces of Finishing: Mark Nixon of Scodix on the Triumphs and Challenges of Bringing Disruptive Technology to Market

Published July 26, 2018

In the latest installment of this interview series, Trish Witkowski talks with Mark Nixon, GM and VP Sales for Scodix NA, about creating a market and elevating print with disruptive technology.

 

Premium Content Trend Watch: Popularity of Press Coatings Drives “Designer Presses”

Published June 28, 2018

Greater awareness of special print effects and press coatings is driving printers to rethink their press configurations to meet the demands of discerning customers who need high-impact, quick-turn, two-sided printing with press coatings at a competitive price.

 

Premium Content The Selling Power of a Successful Client Event

Published June 7, 2018

A successful client event can drive a lot of business your way, and deepen relationships with your customers. This week, Trish will share the secrets of successful events, along with some of the biggest mistakes that can trip up even the most well-intentioned host.

 

Premium Content USPS Challenge: “Mr. Scratch-Off” Digital Variable Scratch and Reveal Technology

Published May 31, 2018

In the ongoing search for new print techniques and technologies for mail, Trish highlights an exciting digital variable scratch-off collaboration between Mohawk, HP and Lawton Connect in Orlando.

 

Premium Content Throwback Thursday, Bindery Edition: Trish Asks Trade Binderies About Their Most Useful Vintage Machines

Published May 17, 2018

In this special Throwback Thursday feature, Trish reaches out to trade binderies to hunt for funky vintage machines that are still useful in today’s modern workflow. This first edition features fascinating finds from four well-known US binderies.

 

Premium Content Faces of Finishing: Julie Watson of Ultimate TechnoGraphics on Building Software for Prepress-to-Finishing Automation

Published May 3, 2018

In the latest installment of this interview series, Trish Witkowski talks with Julie Watson, CEO of Ultimate Technographics, about developing software that drives value by eliminating touchpoints in the bindery.

 

Premium Content Paul Marino of Impress Communications Puts 100% Accuracy into Practice with “Picture-Perfect” Bobst ACCUCHECK System

Published April 26, 2018

Trish visits the team at Impress Communications in Chatsworth, Calif., and speaks with owner Paul Marino about the challenges and the benefits of installing a 100% accurate quality control inspection system on their Bobst EXPERTFOLD folder-gluer line.

 

Premium Content To Robotize or Not? The Real Numbers Behind Production Chain Productivity (Part 2 of 2)

Published April 12, 2018

In the second of this two-part feature on production chain productivity, guest-writer Henrik Christiansen of Graphic Robotics addresses the quantitative aspects of automation, and how the robotization of finishing processes in the appropriate production environments can greatly reduce labor costs and improve productivity. Read on.

 

Premium Content Productivity and the Total Profitability of the Print Production Process (Part 1 of 2)

Published April 5, 2018

Henrik Christiansen of Graphic Robotics writes about the real meaning of productivity and efficiency in the print production process. This two-part article will address the quantitative side of automation in print.

 

Premium Content Faces of Finishing: BindTech/Finish Line Bindery Owner John Helline On the Trade Bindery As an Investment Target

Published March 29, 2018

In the latest installment of this interview series, Trish Witkowski talks with bindery owner and investor John Helline on the pitfalls and the strategic opportunities involved in the trade bindery business.

 

Dangerous Potential: The True Power of A Strategic Approach to Paper Cutting and Handling

Published March 8, 2018

A shop’s cutting department is often thought of—when it’s thought of at all—as an “invisible workhorse”: highly productive—until it’s not. In this feature, Trish Witkowski takes a 360-degree look at cutting equipment, from retrofitting newer features onto older cutters, to the latest automated, and even robot-assisted, cutting systems.

 

Faces of Finishing: Industry Legend Werner Rebsamen On the Hidden Costs of Poor Material Handling

Published March 1, 2018

Trish kicks off a new interview series to introduce perspectives of knowledgeable people in the print-finishing category. The series begins with the legendary Werner Rebsamen, who steps out of retirement to share his opinion on the greatest advancements in bookbinding, and where he feels the trade still has a long way to go.

 

Welcome to the Future of Finishing!

Published February 5, 2018

Today marks the launch of a new Finishing Section on WhatTheyThink and section editor Trish Witkowski gives us an overview of the kinds of things she'll be covering in this special interest area. Welcome to the future of finishing!

 

 





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