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Color Inkjet Improves Business Communications

The combination of more and better consumer data, the drive for personalization, and the affordability of inkjet have finally made creating higher-value communications a market reality. This article explores how IDS.com (a Doxim company) has implemented inkjet production printing technology to make messaging and color more flexible and efficient.

Thursday, February 22, 2018

By Nichole Jones and Barb Pellow

The combination of more and better consumer data, the drive for personalization, and the affordability of inkjet have finally made creating higher-value communications a market reality. The latest digital production printing application forecast from Keypoint Intelligence–InfoTrends projects an increase in online access for bills and statements, driving overall page volumes down. At the same time, the number of pages per bill/statement will be increasing due to the drive to deliver more information on each document. There is a movement toward more color in basic bill/statement printing due to the availability of digital color inkjet technology as well as a rise in white paper workflow solutions.

Today’s marketers are using the tried-and-true monthly communication medium—the statement—as well as other transactional documents in new and different ways to ensure that their messages are noticed. These transpromotional pages represent a significant market opportunity. InfoTrends’ application forecast predicts significant increases in the use of color and personalization, with projections that TransPromo print will experience a compound annual growth rate (CAGR) of 3.5%, approaching 30 billion impressions by 2021.


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About Keypoint Intelligence

Since 1961, the digital imaging industry has relied on Keypoint Intelligence for independent hands-on testing, lab data, and market research to drive product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards. Clients have harnessed this knowledge for strategic decision-making, daily sales enablement, and operational efficiency improvements. Keypoint Intelligence continues to evolve with the industry by expanding its offerings and intimately understanding the transformations occurring in the digital printing and imaging sector.

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