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2018: A Focus on Customer Needs

In the year ahead, changing customer demands, ongoing technological shifts, more intense market competition, and ever-changing communication trends will require print providers to make innovation a top priority. This article (the second in a three-part series) highlights key application trends that are expected to have a significant impact on print providers' prospects for growth in 2018.

Thursday, January 25, 2018

By Barb Pellow and David Stabel

Regardless of size or industry, all companies face the continual challenge of defining and developing products and services that customers want to buy. In the book entitled The Innovator’s Dilemma, Author Clay Christensen notes, “Customers want to ‘hire’ a product or service to do a job. People don't want to buy a quarter-inch drill—they want a quarter-inch hole!"

This article—the second in a three-part series—highlights strategies for becoming the partner that your customers will “hire” to get the job done. In next week’s article, we’ll explore the key requirements for execution and implementation.


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About Keypoint Intelligence

Since 1961, the digital imaging industry has relied on Keypoint Intelligence for independent hands-on testing, lab data, and market research to drive product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards. Clients have harnessed this knowledge for strategic decision-making, daily sales enablement, and operational efficiency improvements. Keypoint Intelligence continues to evolve with the industry by expanding its offerings and intimately understanding the transformations occurring in the digital printing and imaging sector.

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