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Conflicts, Inconsistencies, and Misrepresentations: Situation is Normal

Trade tariff talk has confused the markets, but so have the recent economic data. Employment data look great, retail sales look bad, consumer confidence surges in the lowest third of households by income. Explain that, Dr. Joe! He does, and offers insight into the selection of Larry Kudlow as the President’s economic advisor. There may be no free lunches, but Dr. Joe has some free podcasts and a webinar. Get them now before someone proposes a tariff on electrons.

Monday, March 19, 2018

Last week’s webinar, free to the industry thanks to the sponsorship of WhatTheyThink premium members covered a lot of news, especially the issues of trade tariffs, and the latest economic news. The video, audio track, and the slides are all available at this link.

There are two podcasts via the Printerverse (and its intergalactic ambassador Deborah Corn). The first will be helpful to marketers, sales managers, planners, and anyone involved in understanding the sizes of markets and assessing the value of business opportunities. This particular recording explains PrintStats, a special program for members of APTech (formerly known as NPES). The title is “Maximizing Your Market Share with PrintStats.” We discuss how demographic information encapsulates the net effects of market changes, technologies, and many other factors. The podcast is free, and can be played online or downloaded at the Printerverse podcast site. My interest in demographics for business decisions started early in my career. Some of it was related to sales management. I realized that many “star” sales representatives were actually in underserved territories. Other sales representatives who had sluggish sales performances were actually performing quite well, but they were in small territories with limited potential. Yes, demographic information can bring about sales force justice! I learned that market research had many tasks, but if it could not support and illuminate sales efforts as one of those tasks, then it is worthless. The inaugural PrintStats was released at Print17. There is information at this page

“Business Development Strategies for Print Sales Success” is the other free Printerverse podcast, and is sponsored by Ricoh. It can be played online or downloaded at the site. We discuss traditional sales, how that evolved to consultative sales, and to today’s trend of business development. I explain how digital printing technologies were a major catalyst for this different approach. Marketing automation, media analytics, and the sheer power of information seekers empowered by today’s communications technologies are other factors. Business development has been part of all of my books, but two previous columns explain the process. They are “Business Development is not a Lead Qualification Process” and “Business Development: Riding the New Sales Cycle.”


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About Dr. Joe Webb

Dr. Joe Webb is one of the graphic arts industry's best-known consultants, forecasters, and commentators. He is the director of WhatTheyThink's Economics and Research Center.

Recent Articles from Dr. Joe Webb

Big Printers' Writedowns and Interest Payments Are a Big Drag on Printing Industry Profits

Big Printers' Writedowns and Interest Payments Are a Big Drag on Printing Industry Profits

Writedowns in the first quarter of 2018 for commercial printers with $25 million or more in assets were $157 million, or 1.9% of sales. The assets may be written down, but the borrowing that was created to finance them remains. Interest expense was 4.8% of sales. For the quarter, losses were -1.47% of sales. That rate of loss made average profits before taxes for the industry a mediocre 3% of sales—which means that printers with less than $25 million in assets must have done well. Read More

The Final Column: The Security Guard Will Take Your Badge and Escort You to the Lobby

Back in 2002, Dr. Joe agreed to do a regular column for WhatTheyThink for “only one year and no more”...for 15 years. This farewell column explains how it started, behind-the-scenes intrigue, the problems, and why it turned out the way it did. And then…he explains the exciting adventures ahead. Read More

Full-Time Employment, Sets New Record, Up +904,000, But Does It Really Feel that Good?

Full-Time Employment, Sets New Record, Up +904,000, But Does It Really Feel that Good?

The May employment report was regarded as good, but when you dig past the top-level numbers, it was better than it looked. However, while the 3.8% unemployment rate looks good on the surface, it really can’t be compared to when it was last attained nearly 20 years ago. So many workers left the workforce that this figure implies a tighter labor than it really is. We will really know we have a strong economy when the active labor force starts increasing. Read More

Good News Could Be a Full-Time Job, but for Most Economists It’s Only Part-Time

Some people say that the news is always bad, and they wish someone would report good news now and then. There is good news but no one seems to report it. You’d think that would be a full time job for someone. The economy has set a record for full time employment, and all we hear are crickets. The economy has been doing better lately in some key measures of employment, but the Fed is scaring markets by preparing to raise rates. TINA, meet TAMA, the result of the Fed’s actions; don’t worry, we’ll explain it. The statisticians at the Commerce Department revised printing shipments data. Revising data seems to be a full time job in the Beltway. Dr. Joe clarifies it all for one nearly last time. Read More

Consumer Durable Goods Orders Moving at Almost 2X GDP Rate

Consumer Durable Goods Orders Moving at Almost 2X GDP Rate

Durable goods orders for consumers (less transportation) are growing at a rate almost two times faster than Real GDP. This data series remains -14% below where it was at the start of the recession in December 2017, and is a critical one to monitor for indications of an improved economy. Read More