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Economics and Research

Welcome to the WhatTheyThink Economics & Research Center, where our Director, Dr. Joe Webb, collects, creates, and analyzes the economy, industry trends, and forecasts. Data are from many sources, including our own field research, and provide an overall view of the markets for content creation, print, publishing, digital media, and the factors that shape their future. The approach is often unconventional, and explores topics in ways executives need to ensure they have a richer view of their challenges and opportunities.

Data Analysis

 

Ad Agency and Publisher Revenues

Ad Agency and Publisher Revenues

Published: March 23, 2017

Advertising agency revenues are having a slow rebound from their pullback in 2015. Publisher revenues are still having problems as ad pages and circulation are contracting. Clearly, agencies are finding other areas to garner revenues, especially in managing digital initiatives. Mobile communications are where their latest opportunities are, especially with website redesigns, creating the look and feel of content marketing for their clients, and assisting clients as they sort through the analytics that marketing automation offers.

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Consumer Inflation for 2016 at +2.5%, Giving Fed Reason to Increase Rates

Consumer Inflation for 2016 at +2.5%, Giving Fed Reason to Increase Rates

Published: February 23, 2017

Consumer inflation for 2016 was increasing, with December’s reading +2.5% higher than 2015. December’s rate alone was at a +6.6% annualized rate. The chart shows the monthly comparisons as the blue line and the year-to-year comparisons as the heavier red line.

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Employment Stalls; Printing Shipments Fall Sharply in December

Employment Stalls; Printing Shipments Fall Sharply in December

Published: February 6, 2017

The national employment data may have had a headline of +227,000 payroll jobs, but the household survey did not indicate the same. Every year, the report released in February includes revisions to the prior year. The press release from the Bureau of Labor Statistics said that employment was “little changed.”

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4Q-2016 GDP Slows to +1.9%, +0.9% Less Inventory Build-Up

4Q-2016 GDP Slows to +1.9%, +0.9% Less Inventory Build-Up

Published: January 30, 2017

The fourth quarter of 2016 ended quiently, with a growth rate of +1.9% compared to the third quarter. That brought 2016 to an overall growth rate of +1.6%.

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Real GDP for Six Presidential Administrations

Real GDP for Six Presidential Administrations

Published: January 26, 2017

A new administration is in Washington, so we created a chart that looks back at general economic conditions of the prior six administrations.

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Small Business Index Rockets Up to Mid-2000s Level

Small Business Index Rockets Up to Mid-2000s Level

Published: January 12, 2017

The NFIB's small business index came in at 105.8. It has had two months near-vertical increase, now at levels not seen since December 2004 when it was 106.1. It's sheer optimism that small business concerns about taxes, regulation, and the economy will improve. There are many reports about improved confidence, especially among consumers, but it seems like it's too much too soon. While the new administration might be able to provide some regulatory relief in its early days, most of its desired actions require acts of Congress. Those can sometimes take forever... or longer.

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General Economic Data from the Fed

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