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Economics and Research

Welcome to the WhatTheyThink Economics & Research Center, where our Director, Dr. Joe Webb, collects, creates, and analyzes the economy, industry trends, and forecasts. Data are from many sources, including our own field research, and provide an overall view of the markets for content creation, print, publishing, digital media, and the factors that shape their future. The approach is often unconventional, and explores topics in ways executives need to ensure they have a richer view of their challenges and opportunities.

NEW Data from the Economics & Research Center

Monthly Commercial Printing Shipments data series. View it here.

Industry Snapshot collection of regularly updated industry data about various measures of business activity. View it here.

Data Analysis

Changes in Commercial Printing Employment by State

Changes in Commercial Printing Employment by State

Our developing relationship with the economic statistics provider ExpliStats allows the WhatTheyThink Economics and Research Center to have access to many new data series that provide perspective about states and regions, not just national data. The chart shows the changes in the average number of employees per establishment in the US and large printing states. The average size of printing businesses in an area offers clues to the kinds of printing produced there and the history of the industry in that area. Illinois, where there were major corporate headquarters and is a central state with good transportation throughout the country, tended to have more large shops than typical. Many of the prime printed products produced in the area have declined, and unionized printers have had great competition from printers in other geographies. The state has had well-documented economic problems, and average employment has declined. Florida has many retirees and tourism businesses, which have tended to use local printers for their needs. The Texas printing industry benefits from a stronger local economy, and some establishments have been growing. Despite California's problems, its strong high tech and entertainment industries have kept this printing establishment characteristic stable. More info

Data Analysis Archive

On-demand replay:
2014/2015 Economic Outlook Webinar with Dr. Joe Webb

This important session includes an economic overview and forecast, printing shipments and profits forecasts, industry demographics and other great insight and contrarian views that will help printing businesses and suppliers to the industry better plan for a successful 2015.

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