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Economics and Research

Welcome to the WhatTheyThink Economics & Research Center, where our Director, Dr. Joe Webb, collects, creates, and analyzes the economy, industry trends, and forecasts. Data are from many sources, including our own field research, and provide an overall view of the markets for content creation, print, publishing, digital media, and the factors that shape their future. The approach is often unconventional, and explores topics in ways executives need to ensure they have a richer view of their challenges and opportunities.

On-demand replay: 2014/2015 Economic Outlook Webinar with Dr. Joe Webb

This important session includes an economic overview and forecast, printing shipments and profits forecasts, industry demographics and other great insight and contrarian views that will help printing businesses and suppliers to the industry better plan for a successful 2015.

View the Webinar

Data Analysis

Inflation multipliers have been updated

Inflation multipliers have been updated

More info

Data Analysis Archive

How to Buy Dr. Joe's Books

Order them direct at Lulu.com on our special page

Dr. Joe Sightings

NEW! ECONOMIC WEBINAR Wednesday, July 16, 2014, 2:00pm Eastern US time. It's the first webinar by Dr. Joe Webb since 2012. It's free for our premium members only. Details and registration online.

September 17 & 18, 2014, Oslo, Norway, Sign & Print Show. Click here for Google translation of the show site.

September 24 & 25, 2014, Copenhagen, Denmark, Sign & Print Show. Click here for Google translation of the show site.

September 28 - October 1, 2014, Graph Expo. The twelfth annual breakfast presentation is on Tuesday, September 30. Unisource is sponsoring the program for their second time. Breakfast is available at 8:00am, the presentation begins at 8:30am, 9:40am break for show staff to go to their booths, Q&A continues to 10:00am. Details will be available soon.

October 2 and 3, 2014, Tokyo, Japan. Special events to be announced soon.

 Suggested Reading

Index of Economic Freedom free data and commentary about the economies of more than 100 countries, government actions and regulations, business conditions, and social measures of the economies.

World Bank free report about doing business around the world

Mary Meeker's Internet Trends slide show
Pew's State of the News Media web site is packed with data and trends about print and electronic media

A Contrarian Word about Economic Data and Forecasts; The US Commercial Printing Forecast 2012-2018

News Stories Underscore Today’s Media Shift and The Need for Action by Print CEOs

Download the slides and audio of the December 8 economic webinar

Free slide and audio presentation by Dr. Joe about adjusting industry shipments for inflation on Slideshare

Slides and audio from our annual GraphExpo Breakfast Event, sponsored by manroland, includes forecasts to 2017, and many other items needed for planning for 2012 and beyond.

Printing Profits

Printing Shipments data and chart for viewing and free download


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