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Economics and Research

Welcome to the WhatTheyThink Economics & Research Center, where our Director, Dr. Joe Webb, collects, creates, and analyzes the economy, industry trends, and forecasts. Data are from many sources, including our own field research, and provide an overall view of the markets for content creation, print, publishing, digital media, and the factors that shape their future. The approach is often unconventional, and explores topics in ways executives need to ensure they have a richer view of their challenges and opportunities.

NEW Data from the Economics & Research Center

Monthly Commercial Printing Shipments data series. View it here.

Industry Snapshot collection of regularly updated industry data about various measures of business activity. View it here.

Data Analysis

Revised Annual US Commercial Printing Shipments Show Stability in Recent Years

Revised Annual US Commercial Printing Shipments Show Stability in Recent Years

Last week, the US Department of Commerce released its annual revisions to manufacturing shipments. Printing shipments estimates were increased a total of approximately $10 billion combined for 2013 and 2014. The data softened the decline in 2013 shipments by a considerable margin and also reaffirmed the recent rise in printing shipments over the last ten months. While shipments in 2014 were still below 2013 on an inflation-adjusted basis, the pattern of the last few years shows a decline in shipments that is more muted than the Commerce Department originally reported. Our advice is the same: this is breathing room that can be used for restructuring of print businesses with forward-looking strategies that can take advantage of the next waves of communications technologies, while implementing sales and marketing processes that are appropriate for the times ahead. More info

Data Analysis Archive

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2014/2015 Economic Outlook Webinar with Dr. Joe Webb

This important session includes an economic overview and forecast, printing shipments and profits forecasts, industry demographics and other great insight and contrarian views that will help printing businesses and suppliers to the industry better plan for a successful 2015.

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