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Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

Recent Commentary & Analysis from Barb Pellow

Displaying 1-24 of 296 articles

Premium Content Sales and Marketing: An Investment, Not an Expense!

Published March 26, 2015

Proactive sales and marketing investments are vital to growing and driving business results. Citing research from McKinsey and Company, this article explores strategies for building superior marketing and sales capabilities.

 

Premium Content Trends to Watch in 2015: Building the Right Infrastructure for Success

Published March 12, 2015

Infrastructure includes the basic physical and organizational components that contribute to the success of an organization in terms of the sale and delivery of products, services, and solutions. This article is part of a series exploring trends worth watching in the printing industry. It explores the infrastructure investments that are critical for success in today’s market.

 

Premium Content Trends to Watch in 2015: The Innovative Use of Technology

Published March 5, 2015

In his book entitled Innovation and Entrepreneurship, Peter F. Drucker states that an entrepreneur “always searches for change, responds to it, and exploits it as an opportunity.” This article explores the ways in which entrepreneurs and service providers can leverage existing technologies to successfully innovate.

 

Premium Content Trends to Watch in 2015: Wearables (Really!)

Published February 26, 2015

Although wearable technologies are still in the early adopter phase, the power of connectivity is driving change at an unprecedented rate. With the information available from wearables, marketers will be able to understand context and generate much more relevant messages. This article is part of a series exploring trends worth watching in the printing industry.

 

Premium Content Trends to Watch in 2015: Will This Be the Year of Marketing Automation?

Published February 12, 2015

Marketing personnel will be more accountable than ever before for generating sales results. Marketing automation software can dramatically increase leads and profit, and it also provides a greater return on investment in relation to conventional marketing platforms. This article is part of a series exploring trends worth watching in the printing industry.

 

Premium Content Trends to Watch in 2015: Delivering an Interactive Customer Experience

Published February 5, 2015

At the heart of nearly differentiation strategy are techniques for enhancing the overall customer experience. By improving the customer experience, organizations hope to increase customer satisfaction and boost loyalty. This article is part of a series exploring trends worth watching in the printing industry.

 

Premium Content Trends to Watch in 2015: The Domination of Mobile Technology

Published January 29, 2015

PCs are expected to become secondary to smartphones and tablets for a significant share of consumers. This trend is driving marketers to focus on mobile application development. This article is the second in a series exploring trends worth watching in the printing industry.

 

Trends to Watch in 2015: Data Analytics and Micro-Targeting

Published January 22, 2015

To thrive in today’s environment, service providers must connect strategy, capabilities, technology, and specific initiatives. Print and marketing service providers who are willing to embrace change can drive profitable business growth. This article is the first in a series exploring trends worth watching in the printing industry.

 

Innovairre: Rebranding Done Right!

Published January 8, 2015

In today’s world, the introduction of new offerings is not always enough; rebranding is sometimes required to truly respond to changing market dynamics. This article explores how Qdmh has rebranded itself as Innovairre.

 

Premium Content Ho, Ho, Ho… Christmas Catalogs Go Mobile!

Published December 18, 2014

eMarketer estimates that worldwide smartphone users will surpass 2 billion by 2016, so it is no wonder that retailers of all sizes are making it easy for on-the-go consumers to link to catalogs with mobile applications. This article explores how retailers are integrating mobile to accelerate the purchasing process.

 

Premium Content Ho, Ho, Ho… Greeting Cards on the Go!

Published December 11, 2014

This holiday season, greeting cards are taking on a whole new dimension. This article explores how tried-and-true greeting cards are becoming more innovative with the inclusion of interactive elements.

 

Premium Content Ho, Ho, Ho… Mobile Barcodes on the Go!

Published December 4, 2014

Today’s consumers have truly embraced a number of new channels, and the penetration rate is something that marketers couldn’t have even imagined a decade ago. The holiday season is here, and this article explores how retailers are embedding mobile technology into their holiday campaigns.

 

Premium Content Accelerating Growth through Strategic Acquisitions

Published November 20, 2014

While hard work is always a key ingredient for successful business growth, printers of all sizes are pursuing strategic mergers and acquisitions as a mechanism to further strengthen their businesses. While growth through acquisition was once considered the domain of large enterprises, companies of all sizes are now discovering that they can gain access to new printing technologies or services by acquiring or merging with another company. This article explores how First Edge Solutions has achieved business expansion through strategic acquisitions and partnerships.

 

Premium Content SG360°: Helping Customers Handle the Data Challenge

Published November 13, 2014

Research confirms that there is a growing disconnect between what marketers want and need from their data and what they are actually getting. This article discusses some of the challenges that today’s marketers are facing and explores how SG360° is taking a different approach to improve its clients’ marketing efforts.

 

Top Challenges When Executing Personalized Communications/Campaigns

Published November 13, 2014

InfoTrends’ study entitled Understanding Vertical Markets: Enterprise Communication Requirements surveyed over 1,000 enterprise executives. When asked about the top data challenges that they faced related to executing personalized campaigns, respondents highlighted tracking responses, understanding response drivers, and analyzing and mining data.

 

Premium Content Generation Z: Changing Communications Forever

Published November 6, 2014

It is estimated that Generation Z—those born between 1994 and 2004—represents over 25% of the U.S. population. These individuals are rapidly coming into their own in terms of influence, consumption, and spending power. This article considers the ways in which businesses can reach these up-and-coming consumers.

 

Getting Ready for 2015: Helping Marketers Generate Leads

Published October 30, 2014

We live in an interesting time for lead generation marketing. With e-commerce and self-service sales, some companies don’t even need a sales force. They just need very effective lead generation marketing to help bring customers to them. This article highlights recent data and offers success strategies for service providers.

 

Xerox’s European Premier Partners Jump on the Innovation Bandwagon

Published October 23, 2014

There’s a quiet revolution happening in the printing industry. In an effort to jump-start innovation, printing companies are collaborating with vendors to apply new strategies, digital tools, and technologies. Xerox’s Premier Partner Congress in Madrid, Spain explored how market innovations continue to enhance print’s value as part of the overall communications mix.

 

Marketing is All About the Customer Journey!

Published October 16, 2014

In today’s ever-changing business world, CMOs are now responsible for forging a bond with new customers, retaining existing customers, and expanding the relationship with all customers. This article provides a brief discussion on the ways in which marketing executives are expected to shape the customer experience. It also offers insight on what service providers can do to deliver extra value to these executives.

 

Premium Content Reinventing Your Business: It’s a Journey, Not a Destination

Published October 9, 2014

To breathe new life into their businesses, service providers must develop strategies that reflect the changes occurring in the graphic communications market. This article provides an overview of some of the strategies that industry players are using to transform their businesses.

 

Did Graph Expo Deliver ROI?

Published October 2, 2014

Some people wonder if there is still any value in meeting a customer or prospect on a trade show floor as opposed to an office environment. Following the completion of Graph Expo 2014, this article explores the value of trade shows in today’s sales and marketing ecosystem.

 

Premium Content Becoming a David in a Goliath World

Published September 25, 2014

In the Biblical story of David and Goliath, David defeats the better-equipped and larger Goliath because he is able to transform his opponent’s advantages into disadvantages. This article applies that story to small print service providers and highlights the ways in which they can exploit the weaknesses of larger organizations.

 

Premium Content Apple iPhone 6 with NFC: NOT Print Ready!

Published September 18, 2014

Apple recently announced the release of its iPhone 6. As many predicted, the device includes an NFC chip. The assumption was that Apple would offer tag-oriented capabilities with its iPhone 6 and iPhone 6 Plus, but this is not the case. For the time being, the NFC chip with the iPhone 6 cannot be used with anything other than Apple Pay. This article provides an overview of the new phone’s technology and the implications for service providers.

 

Premium Content Analytics, KPIs, and Business Acumen: Keys to the MSP Business Transformation

Published September 11, 2014

Just being a printer is no longer enough. Today’s customers are seeking marketing service providers with a variety of skills. This article cites recent survey data from eMarketer and InfoTrends to explore the shortcomings that marketers see within their agencies and how service providers can fight back and become more valuable in the eyes of their customers.

 

Premium Content CEO Perspectives from Forbes Insight and Implications for Printers

Published September 4, 2014

Last week, KPMG published a Forbes Insights report entitled Setting the Course for Growth: CEO Perspectives. The report provides a direct reflection of how all owners and executives—including those in the graphic communications industry—should be thinking about their businesses. This article outlines the key findings from the study.

 

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