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Recent Commentary & Analysis from Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

Displaying 1-24 of 280 articles

Getting Ready for 2015: Helping Marketers Generate Leads

Published October 30, 2014

We live in an interesting time for lead generation marketing. With e-commerce and self-service sales, some companies don’t even need a sales force. They just need very effective lead generation marketing to help bring customers to them. This article highlights recent data and offers success strategies for service providers.

 

Xerox’s European Premier Partners Jump on the Innovation Bandwagon

Published October 23, 2014

There’s a quiet revolution happening in the printing industry. In an effort to jump-start innovation, printing companies are collaborating with vendors to apply new strategies, digital tools, and technologies. Xerox’s Premier Partner Congress in Madrid, Spain explored how market innovations continue to enhance print’s value as part of the overall communications mix.

 

Marketing is All About the Customer Journey!

Published October 16, 2014

In today’s ever-changing business world, CMOs are now responsible for forging a bond with new customers, retaining existing customers, and expanding the relationship with all customers. This article provides a brief discussion on the ways in which marketing executives are expected to shape the customer experience. It also offers insight on what service providers can do to deliver extra value to these executives.

 

Premium Content Reinventing Your Business: It’s a Journey, Not a Destination

Published October 9, 2014

To breathe new life into their businesses, service providers must develop strategies that reflect the changes occurring in the graphic communications market. This article provides an overview of some of the strategies that industry players are using to transform their businesses.

 

Did Graph Expo Deliver ROI?

Published October 2, 2014

Some people wonder if there is still any value in meeting a customer or prospect on a trade show floor as opposed to an office environment. Following the completion of Graph Expo 2014, this article explores the value of trade shows in today’s sales and marketing ecosystem.

 

Premium Content Becoming a David in a Goliath World

Published September 25, 2014

In the Biblical story of David and Goliath, David defeats the better-equipped and larger Goliath because he is able to transform his opponent’s advantages into disadvantages. This article applies that story to small print service providers and highlights the ways in which they can exploit the weaknesses of larger organizations.

 

Premium Content Apple iPhone 6 with NFC: NOT Print Ready!

Published September 18, 2014

Apple recently announced the release of its iPhone 6. As many predicted, the device includes an NFC chip. The assumption was that Apple would offer tag-oriented capabilities with its iPhone 6 and iPhone 6 Plus, but this is not the case. For the time being, the NFC chip with the iPhone 6 cannot be used with anything other than Apple Pay. This article provides an overview of the new phone’s technology and the implications for service providers.

 

Premium Content Analytics, KPIs, and Business Acumen: Keys to the MSP Business Transformation

Published September 11, 2014

Just being a printer is no longer enough. Today’s customers are seeking marketing service providers with a variety of skills. This article cites recent survey data from eMarketer and InfoTrends to explore the shortcomings that marketers see within their agencies and how service providers can fight back and become more valuable in the eyes of their customers.

 

Premium Content CEO Perspectives from Forbes Insight and Implications for Printers

Published September 4, 2014

Last week, KPMG published a Forbes Insights report entitled Setting the Course for Growth: CEO Perspectives. The report provides a direct reflection of how all owners and executives—including those in the graphic communications industry—should be thinking about their businesses. This article outlines the key findings from the study.

 

Premium Content Making the Transformation: Highlights from InfoTrends’ North American Production Print Study

Published August 28, 2014

Later this month, InfoTrends will release a new study that examines various industry segments and drivers for success among print service providers. This research uncovered five key factors for success in today’s transforming market. This document provides an overview of the findings from the survey and explores how successful service providers are bringing increased value to their customers.

 

Premium Content Game-Changers for the Printing Industry: Beacons

Published August 21, 2014

We all know that mobile technology is prevalent in our day-to-day lives. Beacons are capturing the attention of technology junkies, retailers, and event planners alike. This article, which is part of a series discussing disruptive forces that are expected to impact the market, explores the effects that beacons are expected to have on retail shopping, tradeshows, and events.

 

Being More than a Printer Means Changing Perceptions!

Published August 14, 2014

Changing how you are perceived in the minds of your customers is one of the biggest challenges that print service providers face. This article provides a brief overview of the strategies that successful service providers are pursuing to bring more value to their customers.

 

Premium Content GLS: What a Difference Three Decades Makes!

Published August 7, 2014

GLS, founded in 1984 as a small printing company, is now celebrating its third decade in business. This article provides a brief overview of how the company is remaining on the cutting edge by updating its services and making strategic acquisitions to further expand its offerings.

 

Premium Content Game-Changers for the Printing Industry: Millennials and Generation Z

Published July 28, 2014

Digital marketing is relatively new on the scene, but there is no question that this form of communication is already making its mark. Perhaps the biggest single driver in today’s market is the cultural change that is taking place among end consumers. This article, which is part of a series discussing disruptive forces that are expected to impact the market, covers two increasingly influential demographics—Millennials and Generation Z consumers.

 

Premium Content Game-Changers for the Printing Industry: Mobile (Part 2)

Published July 17, 2014

Mobile is a technology that is increasingly disrupting the role of traditional communications. Over the next few weeks, we’ll explore some of the disruptive forces that are expected to impact the market. This week’s article is the second in a two-part series exploring mobile. It covers augmented reality (AR).

 

Game-Changers for the Printing Industry: Mobile (Part 1)

Published July 10, 2014

Mobile is a technology that is increasingly disrupting the role of traditional communications. Over the next few weeks, we’ll explore some of the disruptive forces that are expected to impact the market. This week’s article is the first in a two-part series exploring mobile. It covers mobile barcodes and near-field communications (NFCs).

 

Game-Changers for the Printing Industry Part 2: 3D Printing

Published July 3, 2014

Once considered science fiction, the ability to do 3D printing—to produce objects on demand at relatively low cost—has become a reality. 3D printing is a game--changing technology and this article, part 2 of a series on disruptive technologies, explores its applications and opportunities.

 

Premium Content Game-Changers for the Printing Industry: Wearable Technologies

Published June 26, 2014

As evidenced by the explosive, innovative changes that are occurring in today’s printing industry, creative destruction is clearly taking hold. Over the next few weeks, we’ll explore some of the disruptive forces that are expected to impact the market. This week’s article explores wearable technologies like Fitbit and Google Glass.

 

Premium Content Vincent Printing: Changing with the Times

Published June 19, 2014

Branding is about getting your prospects to see you as a company that provides a solution to their problems. To be successful, you must demonstrate that you understand the needs and wants of your customers and prospects. This article explores how Vincent Printing is changing with the times to meet its clients’ evolving needs.

 

Premium Content HP Highlights Digital Print for Packaging Applications at interpack

Published June 9, 2014

interpack, a once-every-three-years trade fair held in Düsseldorf, Germany, is like Pack Expo in Chicago—a huge show that’s heavy on packaging and packaging automation but light on digital printing (with the possible exception of coding and logistics labeling).

 

Premium Content The Seven Habits of Highly Effective Digital Enterprises

Published May 29, 2014

McKinsey Insights and Publications recently published an article entitled The Seven Habits of Highly Effective Digital Enterprises. This article provides a brief overview of the insights from this article and also explores their particular relevance to the graphic communications market.

 

Premium Content Building Your Sales Funnel: Awareness is Everything!

Published May 22, 2014

The order of the traditional sales funnel has typically been to discover a new opportunity, initiate communication, conduct fact finding, develop a solution, propose that solution, evaluate the solution, negotiate the details, create a purchase order, and maintain the account. This article explores how today’s empowered prospects have rendered this systematic approach obsolete.

 

Premium Content Augmented Reality… A New Reality in 2014

Published May 15, 2014

Today’s hyper connected consumers are truly in control of the media that they consume. Today’s marketers must pursue media strategies that deliver holistic integrated communications to drive results. This article explores how printed communications are being combined with augmented reality to increase revenues and response rates.

 

Premium Content What’s in a Name? Is it Time to Rethink Your Brand?

Published May 12, 2014

Although some companies only start looking at their brand image when things are not going well, successful firms are out in front of the market. This article discusses the importance of market dynamics and how they can be leveraged as key catalysts for change.

 

Premium Content Sexton Printing: Being a Strategic Problem Solver

Published May 1, 2014

While growing your client base is important, a strategic focus is essential for growing your business and setting yourself apart from the competition. This article describes how Sexton Printing is taking a strategic focus in the face of today’s changing industry.

 

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