Published September 18, 2014
Apple recently announced the release of its iPhone 6. As many predicted, the device includes an NFC chip. The assumption was that Apple would offer tag-oriented capabilities with its iPhone 6 and iPhone 6 Plus, but this is not the case. For the time being, the NFC chip with the iPhone 6 cannot be used with anything other than Apple Pay. This article provides an overview of the new phone’s technology and the implications for service providers.
Published September 11, 2014
Just being a printer is no longer enough. Today’s customers are seeking marketing service providers with a variety of skills. This article cites recent survey data from eMarketer and InfoTrends to explore the shortcomings that marketers see within their agencies and how service providers can fight back and become more valuable in the eyes of their customers.
Published September 4, 2014
Last week, KPMG published a Forbes Insights report entitled Setting the Course for Growth: CEO Perspectives. The report provides a direct reflection of how all owners and executives—including those in the graphic communications industry—should be thinking about their businesses. This article outlines the key findings from the study.
Published August 28, 2014
Later this month, InfoTrends will release a new study that examines various industry segments and drivers for success among print service providers. This research uncovered five key factors for success in today’s transforming market. This document provides an overview of the findings from the survey and explores how successful service providers are bringing increased value to their customers.
Published August 21, 2014
We all know that mobile technology is prevalent in our day-to-day lives. Beacons are capturing the attention of technology junkies, retailers, and event planners alike. This article, which is part of a series discussing disruptive forces that are expected to impact the market, explores the effects that beacons are expected to have on retail shopping, tradeshows, and events.
Published August 14, 2014
Changing how you are perceived in the minds of your customers is one of the biggest challenges that print service providers face. This article provides a brief overview of the strategies that successful service providers are pursuing to bring more value to their customers.
Published August 7, 2014
GLS, founded in 1984 as a small printing company, is now celebrating its third decade in business. This article provides a brief overview of how the company is remaining on the cutting edge by updating its services and making strategic acquisitions to further expand its offerings.
Published July 28, 2014
Digital marketing is relatively new on the scene, but there is no question that this form of communication is already making its mark. Perhaps the biggest single driver in today’s market is the cultural change that is taking place among end consumers. This article, which is part of a series discussing disruptive forces that are expected to impact the market, covers two increasingly influential demographics—Millennials and Generation Z consumers.
Published July 17, 2014
Mobile is a technology that is increasingly disrupting the role of traditional communications. Over the next few weeks, we’ll explore some of the disruptive forces that are expected to impact the market. This week’s article is the second in a two-part series exploring mobile. It covers augmented reality (AR).
Published July 10, 2014
Mobile is a technology that is increasingly disrupting the role of traditional communications. Over the next few weeks, we’ll explore some of the disruptive forces that are expected to impact the market. This week’s article is the first in a two-part series exploring mobile. It covers mobile barcodes and near-field communications (NFCs).
Published July 3, 2014
Once considered science fiction, the ability to do 3D printing—to produce objects on demand at relatively low cost—has become a reality. 3D printing is a game--changing technology and this article, part 2 of a series on disruptive technologies, explores its applications and opportunities.
Published June 26, 2014
As evidenced by the explosive, innovative changes that are occurring in today’s printing industry, creative destruction is clearly taking hold. Over the next few weeks, we’ll explore some of the disruptive forces that are expected to impact the market. This week’s article explores wearable technologies like Fitbit and Google Glass.
Published June 19, 2014
Branding is about getting your prospects to see you as a company that provides a solution to their problems. To be successful, you must demonstrate that you understand the needs and wants of your customers and prospects. This article explores how Vincent Printing is changing with the times to meet its clients’ evolving needs.
Published June 9, 2014
interpack, a once-every-three-years trade fair held in Düsseldorf, Germany, is like Pack Expo in Chicago—a huge show that’s heavy on packaging and packaging automation but light on digital printing (with the possible exception of coding and logistics labeling).
Published May 29, 2014
McKinsey Insights and Publications recently published an article entitled The Seven Habits of Highly Effective Digital Enterprises. This article provides a brief overview of the insights from this article and also explores their particular relevance to the graphic communications market.
Published May 22, 2014
The order of the traditional sales funnel has typically been to discover a new opportunity, initiate communication, conduct fact finding, develop a solution, propose that solution, evaluate the solution, negotiate the details, create a purchase order, and maintain the account. This article explores how today’s empowered prospects have rendered this systematic approach obsolete.
Published May 15, 2014
Today’s hyper connected consumers are truly in control of the media that they consume. Today’s marketers must pursue media strategies that deliver holistic integrated communications to drive results. This article explores how printed communications are being combined with augmented reality to increase revenues and response rates.
Published May 12, 2014
Although some companies only start looking at their brand image when things are not going well, successful firms are out in front of the market. This article discusses the importance of market dynamics and how they can be leveraged as key catalysts for change.
Published May 1, 2014
While growing your client base is important, a strategic focus is essential for growing your business and setting yourself apart from the competition. This article describes how Sexton Printing is taking a strategic focus in the face of today’s changing industry.
Published April 24, 2014
The importance of a strategic business approach is becoming increasingly common as today’s technology-charged environment demands rapid change from us all. This article pulls ideas from Erika Andersen’s book entitled Being Strategic and describes how IMS, Inc. is serving as a role model to the industry by performing true strategic thinking.
Published April 17, 2014
The concept of re-evaluating your strategic business plan often gets pushed to the wayside as you get caught up in the day-to-day operations of your business. Erika Andersen’s book entitled Being Strategic provides a step-by-step model that business owners can use to build out their strategies. This article provides an overview of the book’s key points of advice.
Published April 10, 2014
Results are determined by our words as well as our actions. This article explores Bill McGowan’s book entitled Pitch Perfect: How to Say It Right the First Time, Every Time can help you achieve the results that you want. It also highlights the key principles for effective communication that are highlighted in the book.
Published April 7, 2014
Reaching target audiences typically means connecting with these consumers on their desktops, laptops, tablets, and/or smartphones. This article explores how GTxcel is working with its customers to turn a printed document into a browser-based digital edition that can be enjoyed by readers on a desktop/laptop, tablet, smartphone, or any web-enabled device.
Published March 27, 2014
The Forrester Report entitled Predictions 2014: Mobile Trends for Marketers offers advice that also applies to print service providers as they evolve their businesses and leverage cross-media communications. This article offers recommendations for reaching today’s on-the-go consumers.
Published March 20, 2014
“Big Data” is a buzz-phrase that is tempting marketers with the promise of increasing customer engagement. While big data is part of the solution, the real power lies in using the right data. This article discusses the data challenge that today’s marketers face and explores how service providers can help them embrace data to deliver a relevant message.