More than Four Colors: Adding Value to Digital Print
Published February 27, 2014
Recent technological innovations have led to an expansion of capabilities in digital printing services. This article discusses the ways in which digital printing output can be moved beyond four colors so that print service providers can increase the value of their offerings.
The Drive for Better Use of Data to Build Loyalty in 2014
Published February 20, 2014
When effective, loyalty programs can bring significant business opportunities to marketers and service providers alike. This article discusses the new media technologies that enable a connection with customers, while also exploring how loyalty programs can be used to engage existing customers.
Is It Time to Specialize Your Sales Force?
Published February 14, 2014
In today’s market, you must align your sales organization with your overall business strategy while also accommodating the changing demands of your customer base. This article discusses how taking a specialist approach can help you meet these objectives.
You’re Embracing Change… But What Are Your Customers Looking For?
Published January 30, 2014
Marketing industry pundits have been analyzing today’s trends and are making recommendations about how to do things differently in the New Year. This article summarizes the insight that is being delivered to your customers and prospects from a variety of sources.
2014: It’s Time for Service Providers to Embrace Change (Part 3)
Published January 23, 2014
The communications world is changing, and printers of all sizes are realizing that it’s time to reposition their businesses. This article is the third in a three-part series on the top trends of 2014 that can help you grow revenues and profitability. It evaluates the options for transforming your business model.
2014: It’s Time for Service Providers to Embrace Change (Part 2)
Published January 16, 2014
Service providers must support their customers with strategies that integrate print, mobile, online, and social media. This article is the second in a three-part series on the top trends of 2014 that can help you grow revenues and profitability. It discusses the implementation of emerging technologies to effectively engage customers and showcases new capabilities/applications that can open new revenue streams for your business.
2014: It’s Time for Service Providers to Embrace Change (Part 1)
Published January 9, 2014
The most successful firms in today’s graphic communications market have taken strong traditional printing businesses with a solid customer base and evolved into multi-channel companies that are equally focused on print and integrated offerings. This article is the first in a three-part series on the top trends of 2014 that can help you grow revenues and profitability. It focuses on the opportunities that exist for service providers of all types and sizes.
It’s Time to Think about Print to Mobile!
Published December 12, 2013
Technological advances have drastically changed the way people consume information. Today’s businesses must facilitate the movement between print and mobile formats to add value to communication. This article highlights how Roberts Communications is supporting consumers in the move toward mobile channels while still supporting print.
One Chance to Make a Good First Impression
Published December 5, 2013
B2B customers are more connected than ever, and this brings increased opportunities to reach prospective buyers with relevant, targeted information when they need it. This article discusses three areas of focus for service providers that are striving to make a good first impression.
The Lean Startup: Lessons for a Print Service Provider
Published November 21, 2013
In today’s printing industry, uncertainty is the rule rather than the exception. Citing Eric Ries’ New York Times Bestseller entitled The Lean Startup, this article explores how print service providers can leverage the advice in this book.
A Focused Approach: The Key to Success for MSP Digital
Published November 14, 2013
Embracing a vertical market approach offers a number of benefits to the marketing and operations sides of a business. This article outlines the benefits of vertical marketing and explores how MSP Digital is profiting from this approach.
Making a Difference with QR Codes
Published November 7, 2013
A recent Scanbuy report indicates that mobile barcode marketing continues to attract a global crowd of consumers as well as leading brands. This article provides key takeaways from Scanbuy’s study and discusses the ways in which QR codes are being used to make a difference.
The Cross-Media Beat Goes On
Published October 31, 2013
Seismic shifts have left marketing executives in a very different landscape from what they faced just a few years ago. Savvy print service providers must assess how they can fit in the continuum of today’s more lucrative marketing value chain.
Social Media: Content Counts!
Published October 24, 2013
Companies of all types are increasing their budgets for blogs, whitepapers, videos, Webinars, and other types of content marketing campaigns. This article examines how service providers are using social media across a number of platforms to effectively share content and differentiate their businesses in the eyes of their customers.
Social Media: Building Relationships
Published October 17, 2013
Social networks, communities, blogs, forums, and friends/followers are useful from a brand-building and marketing perspective. This article explores some of the ways that print service providers are building out their business-to-business social strategies.
RICG Makes a Good B2B Web Presence a Reality
Published October 10, 2013
New York City-based RICG recently rebuilt its Website, and the company is clearly optimized to appeal to B2B marketing executives. This article covers the key areas that RICG addressed during its quest to make a good B2B Web presence a reality.
Selling: It’s More Than Showing Up!
Published October 3, 2013
A first sales call is a make-or-break situation that only happens once. Prospects expect sales people to show up PREPARED and understand their unique needs. This article offers practical steps to harness Internet resources to learn a prospect’s business, marketplace, and key pain points.
It’s Time to “Disrupt” Traditional Thinking
Published September 26, 2013
There is a lot of talk in the printing industry about transforming and changing business models based on new technologies. Luke Williams’s book Disrupt: Think the Unthinkable to Spark Transformation in Your Business offers a five-stage process for practicing the disruptive thinking needed to facilitate change. This article highlights key points in the book and real-world examples of printing firms disrupting the status quo.
Apple Holds Out on NFC Enablement in New iPhone
Published September 19, 2013
Apple unveiled its new flagship device, the iPhone 5S, along with a cheaper model. To the disappointment of many, the devices do not support NFC (near field communications). This article highlights NFC and the alternative Apple is pursing, wireless transmitters called beacons.
PRINT 13 Exceeds Expectations
Published September 12, 2013
PRINT 13 was held September 6-10 at McCormick Place in Chicago, IL. This article provides a brief overview of just some of the hardware and software announcements that greeted visitors on the show floor.
Maximizing the Retail Shopping Experience with Signage
Published September 5, 2013
Capturing consumers’ attention while they are in a store is critical, and this often involves blending signage with mobile technology. This article discusses some of the ways that today’s retailers are accomplishing this goal.
Engaging Consumers and Transforming Them into Brand Advocates
Published August 29, 2013
A number of tools and resources are emerging that help maximize social Web presence, including techniques for rewarding social influencers to promote products and services. This article discusses industry players that are driving customers to become powerful marketing assets.
The Customer Experience: Going to the Virtual Store
Published August 22, 2013
A number of savvy marketers have transformed large format signage in public locations into virtual shopping centers that are accessible to on-the-go travelers. This article discusses how retailers are leveraging QR codes to bring consumers the ultimate in shopping convenience.
This is the Dawning of the Age of Experience!
Published August 15, 2013
Consumers are changing the way that they interact with brands and how they ultimately buy. Service providers that have worked to add cross-media communications to their mix must now assess how they can help marketers deliver an engaging brand experience. This article cites recent research to show how emerging technologies can enhance the consumer experience.
CMO Challenges Create Opportunities for Service Providers
Published August 8, 2013
To be successful, service providers need to focus on the challenges that keep the world’s CMOs up at night, including the explosion of data, engaging with customers through social media, the proliferation of channels and devices, and changing consumer demographics. This article cites recent market research to discuss how savvy service providers are meeting the changing needs of today’s CMOs.
