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Recent Commentary & Analysis from Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

Displaying 1-24 of 274 articles

Premium Content Apple iPhone 6 with NFC: NOT Print Ready!

Published September 18, 2014

Apple recently announced the release of its iPhone 6. As many predicted, the device includes an NFC chip. The assumption was that Apple would offer tag-oriented capabilities with its iPhone 6 and iPhone 6 Plus, but this is not the case. For the time being, the NFC chip with the iPhone 6 cannot be used with anything other than Apple Pay. This article provides an overview of the new phone’s technology and the implications for service providers.

 

Premium Content Analytics, KPIs, and Business Acumen: Keys to the MSP Business Transformation

Published September 11, 2014

Just being a printer is no longer enough. Today’s customers are seeking marketing service providers with a variety of skills. This article cites recent survey data from eMarketer and InfoTrends to explore the shortcomings that marketers see within their agencies and how service providers can fight back and become more valuable in the eyes of their customers.

 

Premium Content CEO Perspectives from Forbes Insight and Implications for Printers

Published September 4, 2014

Last week, KPMG published a Forbes Insights report entitled Setting the Course for Growth: CEO Perspectives. The report provides a direct reflection of how all owners and executives—including those in the graphic communications industry—should be thinking about their businesses. This article outlines the key findings from the study.

 

Premium Content Making the Transformation: Highlights from InfoTrends’ North American Production Print Study

Published August 28, 2014

Later this month, InfoTrends will release a new study that examines various industry segments and drivers for success among print service providers. This research uncovered five key factors for success in today’s transforming market. This document provides an overview of the findings from the survey and explores how successful service providers are bringing increased value to their customers.

 

Premium Content Game-Changers for the Printing Industry: Beacons

Published August 21, 2014

We all know that mobile technology is prevalent in our day-to-day lives. Beacons are capturing the attention of technology junkies, retailers, and event planners alike. This article, which is part of a series discussing disruptive forces that are expected to impact the market, explores the effects that beacons are expected to have on retail shopping, tradeshows, and events.

 

Being More than a Printer Means Changing Perceptions!

Published August 14, 2014

Changing how you are perceived in the minds of your customers is one of the biggest challenges that print service providers face. This article provides a brief overview of the strategies that successful service providers are pursuing to bring more value to their customers.

 

Premium Content GLS: What a Difference Three Decades Makes!

Published August 7, 2014

GLS, founded in 1984 as a small printing company, is now celebrating its third decade in business. This article provides a brief overview of how the company is remaining on the cutting edge by updating its services and making strategic acquisitions to further expand its offerings.

 

Premium Content Game-Changers for the Printing Industry: Millennials and Generation Z

Published July 28, 2014

Digital marketing is relatively new on the scene, but there is no question that this form of communication is already making its mark. Perhaps the biggest single driver in today’s market is the cultural change that is taking place among end consumers. This article, which is part of a series discussing disruptive forces that are expected to impact the market, covers two increasingly influential demographics—Millennials and Generation Z consumers.

 

Premium Content Game-Changers for the Printing Industry: Mobile (Part 2)

Published July 17, 2014

Mobile is a technology that is increasingly disrupting the role of traditional communications. Over the next few weeks, we’ll explore some of the disruptive forces that are expected to impact the market. This week’s article is the second in a two-part series exploring mobile. It covers augmented reality (AR).

 

Game-Changers for the Printing Industry: Mobile (Part 1)

Published July 10, 2014

Mobile is a technology that is increasingly disrupting the role of traditional communications. Over the next few weeks, we’ll explore some of the disruptive forces that are expected to impact the market. This week’s article is the first in a two-part series exploring mobile. It covers mobile barcodes and near-field communications (NFCs).

 

Game-Changers for the Printing Industry Part 2: 3D Printing

Published July 3, 2014

Once considered science fiction, the ability to do 3D printing—to produce objects on demand at relatively low cost—has become a reality. 3D printing is a game--changing technology and this article, part 2 of a series on disruptive technologies, explores its applications and opportunities.

 

Premium Content Game-Changers for the Printing Industry: Wearable Technologies

Published June 26, 2014

As evidenced by the explosive, innovative changes that are occurring in today’s printing industry, creative destruction is clearly taking hold. Over the next few weeks, we’ll explore some of the disruptive forces that are expected to impact the market. This week’s article explores wearable technologies like Fitbit and Google Glass.

 

Premium Content Vincent Printing: Changing with the Times

Published June 19, 2014

Branding is about getting your prospects to see you as a company that provides a solution to their problems. To be successful, you must demonstrate that you understand the needs and wants of your customers and prospects. This article explores how Vincent Printing is changing with the times to meet its clients’ evolving needs.

 

Premium Content HP Highlights Digital Print for Packaging Applications at interpack

Published June 9, 2014

interpack, a once-every-three-years trade fair held in Düsseldorf, Germany, is like Pack Expo in Chicago—a huge show that’s heavy on packaging and packaging automation but light on digital printing (with the possible exception of coding and logistics labeling).

 

Premium Content The Seven Habits of Highly Effective Digital Enterprises

Published May 29, 2014

McKinsey Insights and Publications recently published an article entitled The Seven Habits of Highly Effective Digital Enterprises. This article provides a brief overview of the insights from this article and also explores their particular relevance to the graphic communications market.

 

Premium Content Building Your Sales Funnel: Awareness is Everything!

Published May 22, 2014

The order of the traditional sales funnel has typically been to discover a new opportunity, initiate communication, conduct fact finding, develop a solution, propose that solution, evaluate the solution, negotiate the details, create a purchase order, and maintain the account. This article explores how today’s empowered prospects have rendered this systematic approach obsolete.

 

Premium Content Augmented Reality… A New Reality in 2014

Published May 15, 2014

Today’s hyper connected consumers are truly in control of the media that they consume. Today’s marketers must pursue media strategies that deliver holistic integrated communications to drive results. This article explores how printed communications are being combined with augmented reality to increase revenues and response rates.

 

Premium Content What’s in a Name? Is it Time to Rethink Your Brand?

Published May 12, 2014

Although some companies only start looking at their brand image when things are not going well, successful firms are out in front of the market. This article discusses the importance of market dynamics and how they can be leveraged as key catalysts for change.

 

Premium Content Sexton Printing: Being a Strategic Problem Solver

Published May 1, 2014

While growing your client base is important, a strategic focus is essential for growing your business and setting yourself apart from the competition. This article describes how Sexton Printing is taking a strategic focus in the face of today’s changing industry.

 

Premium Content IMS, Inc.: A Role Model for Being Strategic

Published April 24, 2014

The importance of a strategic business approach is becoming increasingly common as today’s technology-charged environment demands rapid change from us all. This article pulls ideas from Erika Andersen’s book entitled Being Strategic and describes how IMS, Inc. is serving as a role model to the industry by performing true strategic thinking.

 

Premium Content Being Strategic: It’s Time for Focus!

Published April 17, 2014

The concept of re-evaluating your strategic business plan often gets pushed to the wayside as you get caught up in the day-to-day operations of your business. Erika Andersen’s book entitled Being Strategic provides a step-by-step model that business owners can use to build out their strategies. This article provides an overview of the book’s key points of advice.

 

Premium Content Pitch Perfect: Everyone Wants to be a Better Communicator!

Published April 10, 2014

Results are determined by our words as well as our actions. This article explores Bill McGowan’s book entitled Pitch Perfect: How to Say It Right the First Time, Every Time can help you achieve the results that you want. It also highlights the key principles for effective communication that are highlighted in the book.

 

Premium Content Print-to-Mobile: An Interview with GTxcel CEO and President Peter Stilson

Published April 7, 2014

Reaching target audiences typically means connecting with these consumers on their desktops, laptops, tablets, and/or smartphones. This article explores how GTxcel is working with its customers to turn a printed document into a browser-based digital edition that can be enjoyed by readers on a desktop/laptop, tablet, smartphone, or any web-enabled device.

 

Premium Content Mobile Trends in 2014: It’s Time for PSPs to Pay Attention!

Published March 27, 2014

The Forrester Report entitled Predictions 2014: Mobile Trends for Marketers offers advice that also applies to print service providers as they evolve their businesses and leverage cross-media communications. This article offers recommendations for reaching today’s on-the-go consumers.

 

Premium Content Big Data…The Right Data!

Published March 20, 2014

“Big Data” is a buzz-phrase that is tempting marketers with the promise of increasing customer engagement. While big data is part of the solution, the real power lies in using the right data. This article discusses the data challenge that today’s marketers face and explores how service providers can help them embrace data to deliver a relevant message.

 

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