Published May 14, 2015
During the 2015 Inkjet Summit, service providers acknowledged that much of the innovation in their markets was done in collaboration with customers and driven by the dynamic changes in the clients’ specific businesses. This article explores how inkjet technology is delivering key advantages to transactional printing, direct mail marketing, and publication printing applications.
Published May 7, 2015
During the 2015 Inkjet Summit, a number of innovators acknowledged the need to leverage emerging technologies to profitably accelerate business growth. This article explores how Access Direct has reinvented itself as a leader in data management, variable messaging, and inkjet printing. It also demonstrates how Access Direct’s actions parallel the advice given in Josh Linkner’s book entitled The Road to Reinvention: How to Drive Disruption and Accelerate Transformation.
Published April 30, 2015
In what is perceived as a commodity-oriented marketplace, print sales reps struggle to maintain a proper balance between features and benefits. This article explores how Symeta (Brussels, Belgium) has transformed its business with strong sales and marketing and a value-based approach to communications.
Published April 23, 2015
Service providers of all sizes are constantly talking about the need to transform their businesses from commodity-oriented organizations to marketing and communication service specialists. A recent article from McKinsey & Company details six steps for driving revenue and margin improvements, and these steps are discussed in this piece.
Published April 9, 2015
Because of new and emerging technologies, today’s business owners face a whole new set of challenges. According to Josh Linkner’s book entitled The Road to Reinvention, the way that you position your company and communicate to your various audiences and target markets is a critical component of transforming your business. This article highlights real-world examples of how the art of storytelling can help accelerate businesses transformation.
Published April 2, 2015
The relentless pace of change is exacerbating the challenges that business owners face today. According to Josh Linkner’s book entitled The Road to Reinvention, leading companies are disrupting the status quo to achieve growth and economic gain. This article explores how businesses can take Linkner’s advice to avoid losing ground.
Published March 26, 2015
Proactive sales and marketing investments are vital to growing and driving business results. Citing research from McKinsey and Company, this article explores strategies for building superior marketing and sales capabilities.
Published March 12, 2015
Infrastructure includes the basic physical and organizational components that contribute to the success of an organization in terms of the sale and delivery of products, services, and solutions. This article is part of a series exploring trends worth watching in the printing industry. It explores the infrastructure investments that are critical for success in today’s market.
Published March 5, 2015
In his book entitled Innovation and Entrepreneurship, Peter F. Drucker states that an entrepreneur “always searches for change, responds to it, and exploits it as an opportunity.” This article explores the ways in which entrepreneurs and service providers can leverage existing technologies to successfully innovate.
Published February 26, 2015
Although wearable technologies are still in the early adopter phase, the power of connectivity is driving change at an unprecedented rate. With the information available from wearables, marketers will be able to understand context and generate much more relevant messages. This article is part of a series exploring trends worth watching in the printing industry.
Published February 12, 2015
Marketing personnel will be more accountable than ever before for generating sales results. Marketing automation software can dramatically increase leads and profit, and it also provides a greater return on investment in relation to conventional marketing platforms. This article is part of a series exploring trends worth watching in the printing industry.
Published February 5, 2015
At the heart of nearly differentiation strategy are techniques for enhancing the overall customer experience. By improving the customer experience, organizations hope to increase customer satisfaction and boost loyalty. This article is part of a series exploring trends worth watching in the printing industry.
Published January 29, 2015
PCs are expected to become secondary to smartphones and tablets for a significant share of consumers. This trend is driving marketers to focus on mobile application development. This article is the second in a series exploring trends worth watching in the printing industry.
Published January 22, 2015
To thrive in today’s environment, service providers must connect strategy, capabilities, technology, and specific initiatives. Print and marketing service providers who are willing to embrace change can drive profitable business growth. This article is the first in a series exploring trends worth watching in the printing industry.
Published January 8, 2015
In today’s world, the introduction of new offerings is not always enough; rebranding is sometimes required to truly respond to changing market dynamics. This article explores how Qdmh has rebranded itself as Innovairre.
Published December 18, 2014
eMarketer estimates that worldwide smartphone users will surpass 2 billion by 2016, so it is no wonder that retailers of all sizes are making it easy for on-the-go consumers to link to catalogs with mobile applications. This article explores how retailers are integrating mobile to accelerate the purchasing process.
Published December 11, 2014
This holiday season, greeting cards are taking on a whole new dimension. This article explores how tried-and-true greeting cards are becoming more innovative with the inclusion of interactive elements.
Published December 4, 2014
Today’s consumers have truly embraced a number of new channels, and the penetration rate is something that marketers couldn’t have even imagined a decade ago. The holiday season is here, and this article explores how retailers are embedding mobile technology into their holiday campaigns.
Published November 20, 2014
While hard work is always a key ingredient for successful business growth, printers of all sizes are pursuing strategic mergers and acquisitions as a mechanism to further strengthen their businesses. While growth through acquisition was once considered the domain of large enterprises, companies of all sizes are now discovering that they can gain access to new printing technologies or services by acquiring or merging with another company. This article explores how First Edge Solutions has achieved business expansion through strategic acquisitions and partnerships.
Published November 13, 2014
Research confirms that there is a growing disconnect between what marketers want and need from their data and what they are actually getting. This article discusses some of the challenges that today’s marketers are facing and explores how SG360° is taking a different approach to improve its clients’ marketing efforts.
Published November 13, 2014
InfoTrends’ study entitled Understanding Vertical Markets: Enterprise Communication Requirements surveyed over 1,000 enterprise executives. When asked about the top data challenges that they faced related to executing personalized campaigns, respondents highlighted tracking responses, understanding response drivers, and analyzing and mining data.
Published November 6, 2014
It is estimated that Generation Z—those born between 1994 and 2004—represents over 25% of the U.S. population. These individuals are rapidly coming into their own in terms of influence, consumption, and spending power. This article considers the ways in which businesses can reach these up-and-coming consumers.
Published October 30, 2014
We live in an interesting time for lead generation marketing. With e-commerce and self-service sales, some companies don’t even need a sales force. They just need very effective lead generation marketing to help bring customers to them. This article highlights recent data and offers success strategies for service providers.
Published October 23, 2014
There’s a quiet revolution happening in the printing industry. In an effort to jump-start innovation, printing companies are collaborating with vendors to apply new strategies, digital tools, and technologies. Xerox’s Premier Partner Congress in Madrid, Spain explored how market innovations continue to enhance print’s value as part of the overall communications mix.
Published October 16, 2014
In today’s ever-changing business world, CMOs are now responsible for forging a bond with new customers, retaining existing customers, and expanding the relationship with all customers. This article provides a brief discussion on the ways in which marketing executives are expected to shape the customer experience. It also offers insight on what service providers can do to deliver extra value to these executives.