Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

Recent Commentary & Analysis from Barb Pellow

Displaying 1-24 of 347 articles

Premium Content Color Plus Personalization: Selling the Value of Inkjet

Published July 21, 2016

Many marketers are turning to color and personalization to create pieces with strong visual appeal that prompt consumers to take action. This article cites recent InfoTrends research to explore the effects of color and personalization.

 

Premium Content Social Media Should Be Part of Your Marketing Mix

Published July 14, 2016

When used effectively, B2B social media marketing can be an essential avenue for building awareness. It can also establish you as a thought leader and act as a mechanism for creating an ongoing dialogue with customers. This article explores what social media techniques B2B firms are using, as well as why and how they are being used.

 

Premium Content Successful Sales: Finding the Right Talent

Published July 7, 2016

The relationship sell that worked perfectly fine just a few years ago isn’t good enough anymore. Many sales managers face a common pitfall—they fail to define the skills that are required before determining a strategy. This article discusses the six capabilities are essential for selling successfully in today’s market.

 

Premium Content Direct Marketing: Staying Up with the Trends

Published June 30, 2016

Each year, the Direct Marketing Association (DMA) compiles hundreds of relevant industry stats and facts for publication in its Statistical Fact Book. The publication culls stats from over 60 leading research sources and marketing experts. This article outlines some of the key data points from the 2016 DMA Statistical Fact Book that PSPs should take notice of.

 

Premium Content Changing the Conversation: Helping Customers Leverage Postal Promotions

Published June 23, 2016

Marketers understand that direct mail is one of the most powerful ways to communicate with current customers, especially when it comes to new customer acquisition and reactivating dormant accounts. The USPS’s recently announced 2017 Postal Promotions are designed to help direct mailers maximize the value of the communications that enter the mailstream.

 

Premium Content Heidelberg: Delivering on the Digital Promise at drupa 2016

Published June 16, 2016

Heidelberg is already a champion of offset press manufacturing, but the firm demonstrated that it was equally serious about helping its customers make the transition to digital at this year’s drupa event. This article explores how Heidelberg is promoting itself as a solutions-oriented service provider that can productively and efficiently support customers in the digitization of their business models.

 

drupa 2016: About Adding Value to Print!

Published June 9, 2016

Many printing companies attended drupa 2016 to understand the latest industry innovations that would increase business and improve profitability. The vendors that participated in this year’s event were focused on demonstrating applications that expanded margins and helped service providers identify new markets and opportunities. This article explores just some of the ways that the industry continues to bring new value to print.

 

Drupa 2016: The Future of Inkjet

Published June 2, 2016

The overriding message for drupa 2016 is that inkjet is now ready for prime time across a range of applications and is positioned to displace key conventional printing processes. This article provides a brief overview of the factors that will drive the expansion of the inkjet market during the drupa event and beyond.

 

The Value of Tradeshows… As I Head to drupa!

Published May 26, 2016

Although some will always question the value of tradeshows, these events are generally worthwhile endeavors. As we head into drupa 2016, this article evaluates some of the unique benefits that tradeshows like drupa can offer to exhibitors and attendees alike.

 

Impact: Blending Inkjet and Data-Driven Marketing

Published May 19, 2016

Since its founding in 1983, Impact has been providing services in direct mail, fulfillment, data management, critical documents, e-mail marketing, creative, and print management to drive marketing communications. This article provides a brief overview of how the company’s expertise in applied technology, analytics, and production services can help its customers connect with their clients.

 

Premium Content Video Meets Print: Two Worlds Collide

Published May 12, 2016

Marketers see video as a more engaging alternative that is capable of delivering a message more succinctly. The worlds of print and video are beginning to merge, and this article explores how companies like Americhip are bridging the gap between the technologies.

 

Premium Content Selling to SMBs: It’s Time to Get Your Digital Game On!

Published May 5, 2016

Just like large enterprises, small and medium-sized businesses (SMBs) want to look credible and professional as they spread the word about their businesses. This article explores the top business priorities of today’s SMBs, how the marketing mix is changing, and what it takes to win in this market.

 

Premium Content Harte Hanks Leverages Technology and Direct Mail in the Multi-Channel Customer Journey

Published April 28, 2016

As marketers seek techniques to create effective direct mail, technologies like high-speed, full-color inkjet are creating opportunities to produce personalized and customized direct mail items that will truly capture consumers’ attention. This article explores how Harte Hanks has leveraged advanced digital printing capabilities to effectively deliver targeted, personalized direct mail touches that weave seamlessly into the multi-channel customer journey.

 

Premium Content Print: Changing the Customer Experience with Augmented Reality

Published April 14, 2016

Motivated by an increasingly sophisticated range of online and offline shopping opportunities, consumers are eager to experience higher-quality shopping experiences. Retailers can delight their customers by providing an experience that is relevant, personalized, and engaging. This article provides examples of augmented reality applications that are designed to deliver much more effective and engaging communications

 

Premium Content Personalization: The Missing Link

Published April 7, 2016

Today’s consumers have grown comfortable with the ideal of establishing a one-on-one dialogue with marketers, and many consumers have come to expect this level of intimacy. This article cites recent research to explore consumers’ practices and preferences when interacting with direct mail and other types of content.

 

Premium Content Pii: Making Data-Driven Marketing Work

Published March 31, 2016

The concept of creating relevant communication is becoming table stakes, and marketers with the most targeted strategies will be the ones that win. This article cites recent research from InfoTrends and explores how pii is stepping up to the data challenge.

 

In Case You Missed It… Millennials are an Emerging Consumer Powerhouse!

Published March 24, 2016

This past week, Quad/Graphics released a study entitled Millennials: An Emerging Consumer Powerhouse. One of the key areas of focus was how printed materials are used by today’s “connected” generation of Millennials. This article provides an overview of how Millennials interact with printed media.

 

Premium Content Marketing to Millennials: Will Printed Direct Mail and Catalogs Work?

Published March 17, 2016

Born between the early 1980s through about 2000, Millennials are a highly connected audience who don’t know a world without personal computers and mobile devices. This article cites recent research from InfoTrends to explore how tried and true direct mail campaigns can still be highly effective within this diverse generation.

 

Premium Content Marketing Attribution: Building the Case for Print

Published March 10, 2016

Marketing attribution is the science of determining what channels are driving desired actions and assigning them appropriate credit. Print is an important channel in the marketing mix. This article highlights recent InfoTrends’ research that attributes the value of print in the mix.

 

Premium Content 2016: It’s All in the Data!

Published March 3, 2016

Communicating with the right audience at the right time is not about capturing more data, but about capturing data that can drive better business decisions. This article highlights recent research and also includes quotes from industry experts to illuminate the importance of high-quality data.

 

Premium Content Brand Owners Are Driving Digital Packaging in 2016

Published February 25, 2016

Packaging is defined as all the activities of designing and producing the container for a product. It involves the printable material that encases a consumer item and serves to contain, identify, describe, protect, display, promote, and otherwise make the product marketable and keep it clean. Apart from this, packaging is also is a double-digit growth market for digital print technology.

 

Premium Content Selling to the Enterprise Market

Published February 18, 2016

All enterprises want their communications to look credible and professional as they spread the word about their businesses. This market presents tremendous opportunities for print service providers with the right go-to-market strategy. This article cites recent InfoTrends research to explore how service providers can meet the evolving needs of today’s enterprises across various vertical markets.

 

Premium Content Small and Medium-Sized Businesses: A Marketing Services Opportunity!

Published February 11, 2016

Just like large enterprises, SMBs want to look credible and professional as they spread the word about their businesses. This market presents tremendous opportunities for print service providers with the right go-to-market strategy. This article cites recent InfoTrends research to explore how service providers can aggregate volume with a focus on specific horizontal and vertical SMB markets.

 

Premium Content Catalogs: The Power to Drive Sales

Published February 4, 2016

Major retailers like Lands’ End and J.C. Penney are bringing back their printed catalogs because they recognize the critical role that these catalogs play in driving business. This article cites recent InfoTrends research to highlight how catalogs remain an important marketing tool for reaching today’s consumers.

 

Premium Content Direct Mail in 2016: Print Providers Need to Deliver… and Some Are!

Published January 28, 2016

Today’s market holds a tremendous opportunity for direct mail printing. How can today’s service providers better meet marketers’ evolving needs, and what are the essential ingredients for success? This article explores three key areas of focus—data-driven personalization, multi-channel communication, and an agency approach.

 

1  2 3 4 5 6 7 8 9 10 11 12 13 Last Next View All

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved