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Recent Commentary & Analysis from Barb Pellow

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

Displaying 1-24 of 267 articles

Premium Content Game-Changers for the Printing Industry: Millennials and Generation Z

Published July 28, 2014

Digital marketing is relatively new on the scene, but there is no question that this form of communication is already making its mark. Perhaps the biggest single driver in today’s market is the cultural change that is taking place among end consumers. This article, which is part of a series discussing disruptive forces that are expected to impact the market, covers two increasingly influential demographics—Millennials and Generation Z consumers.

 

Premium Content Game-Changers for the Printing Industry: Mobile (Part 2)

Published July 17, 2014

Mobile is a technology that is increasingly disrupting the role of traditional communications. Over the next few weeks, we’ll explore some of the disruptive forces that are expected to impact the market. This week’s article is the second in a two-part series exploring mobile. It covers augmented reality (AR).

 

Game-Changers for the Printing Industry: Mobile (Part 1)

Published July 10, 2014

Mobile is a technology that is increasingly disrupting the role of traditional communications. Over the next few weeks, we’ll explore some of the disruptive forces that are expected to impact the market. This week’s article is the first in a two-part series exploring mobile. It covers mobile barcodes and near-field communications (NFCs).

 

Game-Changers for the Printing Industry Part 2: 3D Printing

Published July 3, 2014

Once considered science fiction, the ability to do 3D printing—to produce objects on demand at relatively low cost—has become a reality. 3D printing is a game--changing technology and this article, part 2 of a series on disruptive technologies, explores its applications and opportunities.

 

Premium Content Game-Changers for the Printing Industry: Wearable Technologies

Published June 26, 2014

As evidenced by the explosive, innovative changes that are occurring in today’s printing industry, creative destruction is clearly taking hold. Over the next few weeks, we’ll explore some of the disruptive forces that are expected to impact the market. This week’s article explores wearable technologies like Fitbit and Google Glass.

 

Premium Content Vincent Printing: Changing with the Times

Published June 19, 2014

Branding is about getting your prospects to see you as a company that provides a solution to their problems. To be successful, you must demonstrate that you understand the needs and wants of your customers and prospects. This article explores how Vincent Printing is changing with the times to meet its clients’ evolving needs.

 

Premium Content HP Highlights Digital Print for Packaging Applications at interpack

Published June 9, 2014

interpack, a once-every-three-years trade fair held in Düsseldorf, Germany, is like Pack Expo in Chicago—a huge show that’s heavy on packaging and packaging automation but light on digital printing (with the possible exception of coding and logistics labeling).

 

Premium Content The Seven Habits of Highly Effective Digital Enterprises

Published May 29, 2014

McKinsey Insights and Publications recently published an article entitled The Seven Habits of Highly Effective Digital Enterprises. This article provides a brief overview of the insights from this article and also explores their particular relevance to the graphic communications market.

 

Premium Content Building Your Sales Funnel: Awareness is Everything!

Published May 22, 2014

The order of the traditional sales funnel has typically been to discover a new opportunity, initiate communication, conduct fact finding, develop a solution, propose that solution, evaluate the solution, negotiate the details, create a purchase order, and maintain the account. This article explores how today’s empowered prospects have rendered this systematic approach obsolete.

 

Premium Content Augmented Reality… A New Reality in 2014

Published May 15, 2014

Today’s hyper connected consumers are truly in control of the media that they consume. Today’s marketers must pursue media strategies that deliver holistic integrated communications to drive results. This article explores how printed communications are being combined with augmented reality to increase revenues and response rates.

 

Premium Content What’s in a Name? Is it Time to Rethink Your Brand?

Published May 12, 2014

Although some companies only start looking at their brand image when things are not going well, successful firms are out in front of the market. This article discusses the importance of market dynamics and how they can be leveraged as key catalysts for change.

 

Premium Content Sexton Printing: Being a Strategic Problem Solver

Published May 1, 2014

While growing your client base is important, a strategic focus is essential for growing your business and setting yourself apart from the competition. This article describes how Sexton Printing is taking a strategic focus in the face of today’s changing industry.

 

Premium Content IMS, Inc.: A Role Model for Being Strategic

Published April 24, 2014

The importance of a strategic business approach is becoming increasingly common as today’s technology-charged environment demands rapid change from us all. This article pulls ideas from Erika Andersen’s book entitled Being Strategic and describes how IMS, Inc. is serving as a role model to the industry by performing true strategic thinking.

 

Premium Content Being Strategic: It’s Time for Focus!

Published April 17, 2014

The concept of re-evaluating your strategic business plan often gets pushed to the wayside as you get caught up in the day-to-day operations of your business. Erika Andersen’s book entitled Being Strategic provides a step-by-step model that business owners can use to build out their strategies. This article provides an overview of the book’s key points of advice.

 

Premium Content Pitch Perfect: Everyone Wants to be a Better Communicator!

Published April 10, 2014

Results are determined by our words as well as our actions. This article explores Bill McGowan’s book entitled Pitch Perfect: How to Say It Right the First Time, Every Time can help you achieve the results that you want. It also highlights the key principles for effective communication that are highlighted in the book.

 

Premium Content Print-to-Mobile: An Interview with GTxcel CEO and President Peter Stilson

Published April 7, 2014

Reaching target audiences typically means connecting with these consumers on their desktops, laptops, tablets, and/or smartphones. This article explores how GTxcel is working with its customers to turn a printed document into a browser-based digital edition that can be enjoyed by readers on a desktop/laptop, tablet, smartphone, or any web-enabled device.

 

Premium Content Mobile Trends in 2014: It’s Time for PSPs to Pay Attention!

Published March 27, 2014

The Forrester Report entitled Predictions 2014: Mobile Trends for Marketers offers advice that also applies to print service providers as they evolve their businesses and leverage cross-media communications. This article offers recommendations for reaching today’s on-the-go consumers.

 

Premium Content Big Data…The Right Data!

Published March 20, 2014

“Big Data” is a buzz-phrase that is tempting marketers with the promise of increasing customer engagement. While big data is part of the solution, the real power lies in using the right data. This article discusses the data challenge that today’s marketers face and explores how service providers can help them embrace data to deliver a relevant message.

 

Breaking the Mold at Dscoop9: Education, Collaboration, and Community

Published March 13, 2014

Dscoop9 took place during March 6 – 8 in Orlando, Florida. This article describes how this year’s event emphasized Education, Collaboration, and Community to help promote business growth.

 

Premium Content The Way You Do Anything is the Way You Do Everything: Great Lessons for the Printing Industry

Published March 10, 2014

Before you can hope to change your company’s fortunes, you must first change yourself. This article highlights advice from Suzanne Evans’ book entitled The Way You Do Anything is the Way You Do Everything and discusses how print service providers can use these insights to make better investment decisions.

 

Premium Content More than Four Colors: Adding Value to Digital Print

Published February 27, 2014

Recent technological innovations have led to an expansion of capabilities in digital printing services. This article discusses the ways in which digital printing output can be moved beyond four colors so that print service providers can increase the value of their offerings.

 

Premium Content The Drive for Better Use of Data to Build Loyalty in 2014

Published February 20, 2014

When effective, loyalty programs can bring significant business opportunities to marketers and service providers alike. This article discusses the new media technologies that enable a connection with customers, while also exploring how loyalty programs can be used to engage existing customers.

 

Premium Content Is It Time to Specialize Your Sales Force?

Published February 14, 2014

In today’s market, you must align your sales organization with your overall business strategy while also accommodating the changing demands of your customer base. This article discusses how taking a specialist approach can help you meet these objectives.

 

Premium Content You’re Embracing Change… But What Are Your Customers Looking For?

Published January 30, 2014

Marketing industry pundits have been analyzing today’s trends and are making recommendations about how to do things differently in the New Year. This article summarizes the insight that is being delivered to your customers and prospects from a variety of sources.

 

Premium Content 2014: It’s Time for Service Providers to Embrace Change (Part 3)

Published January 23, 2014

The communications world is changing, and printers of all sizes are realizing that it’s time to reposition their businesses. This article is the third in a three-part series on the top trends of 2014 that can help you grow revenues and profitability. It evaluates the options for transforming your business model.

 

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