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Personalization: The Missing Link

Today’s consumers have grown comfortable with the ideal of establishing a one-on-one dialogue with marketers, and many consumers have come to expect this level of intimacy. This article cites recent research to explore consumers’ practices and preferences when interacting with direct mail and other types of content.

By Barb Pellow
Published: April 7, 2016

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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

 

Discussion

By Phil Brown on Apr 07, 2016

Right on Barbara! Personalization is a powerful catalyst to getting attention, and that is for the purpose of delivering the offer to the right person. Thanks for the review of the numbers. Here's an added perspective: "How You Make Personalization Pay Off" http://wp.me/p41ooi-pD

Phil Brown

 

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