Premium Commentary & Analysis

Adding Value to Direct Mail through IP Targeting

Savvy service providers are merging online and offline technologies to compound the effectiveness of their campaigns. This article discusses how IP targeting is being used to add value to today’s direct mail campaigns.

By Barb Pellow
Published: July 13, 2017

PREMIUM MEMBERSHIP CONTENT

This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.

FOR FULL SITE ACCESS: LOGIN OR BECOME A MEMBER

Tweet Email Print Order Reprints

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

Market Intelligence for Printing and Publishing

Adding Value to Direct Mail through IP Targeting

PREMIUM MEMBERSHIP CONTENT

Post a Comment

Recent Articles by Barb Pellow

Video

Become a Member

Help & Member Center

About

WhatTheyThink Services