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Small and Medium-Sized Businesses: A Marketing Services Opportunity!
Just like large enterprises, SMBs want to look credible and professional as they spread the word about their businesses. This market presents tremendous opportunities for print service providers with the right go-to-market strategy. This article cites recent InfoTrends research to explore how service providers can aggregate volume with a focus on specific horizontal and vertical SMB markets.
By Barb Pellow
Published: February 11, 2016