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2017: A Focus on Marketing Attribution
The digital revolution has put the marketing landscape in a state of flux, making exact attribution highly complex. Nevertheless, attribution is critical because it can provide clear and accurate insights into how, when, and where marketing efforts affect customer actions across devices and channels. This article sites recent InfoTrends research to explore how marketers can leverage data to optimize their marketing mix.
By Barb Pellow
Published: January 12, 2017