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Sales and Marketing: An Investment, Not an Expense!

Proactive sales and marketing investments are vital to growing and driving business results. Citing research from McKinsey and Company, this article explores strategies for building superior marketing and sales capabilities.

By Barb Pellow
Published: March 26, 2015

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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

 

Discussion

By Wayne Peterson on Mar 26, 2015

On target, Barb.

Peter Drucker's assertion is still accurate: “Because the purpose of business is to create a customer, the business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

Nicely done!

 

By Patrick Whelan on Mar 26, 2015

Great article! Thanks for sharing.

 

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