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Target Marketing: It’s Time to Differentiate Your Business!
A number of very large and profitable companies got their start by focusing on specific market segments, and the same is true for some service providers. Aiming your marketing efforts at a target market can offer a number of benefits. This article focuses on those benefits and outlines the steps that print service providers should take to get started with a targeted marketing approach.
By Barb Pellow
Published: June 29, 2017