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Industry 4.0: Leading the Transformation

Industrial revolutions are momentous events, and many historians agree that there have been three to date. Interconnected digital technology might be triggering the fourth revolution, and this article explores the actions that printers should take to remain at the forefront of Industry 4.0.

By Barb Pellow
Published: June 15, 2017


This article is part of our premium member access. If this commentary & analysis is relevant to your business, please consider supporting us by becoming a member.



A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.



By Wade Walker on Jun 15, 2017

Well put article. Especially in regards to leadership and how that is needed to be successful. Great job!


By Gerhard Maertterer on Jun 15, 2017

It’s not only about convincing your own team. It’s also about inspiring your customers with confidence about the future. When we launched the transformation of our traditional printing company, which exists since 1911, we invited our customers to the International Maritime Museum in the harbour of Hamburg.

And as our old company logo outlines a sailing ship, it was our managing director and business owner, who started his keynote speech by citing Antoine de Saint-Exupery: „If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.“

That was four years ago. It was a hard work to teach our employees and our customers that “endless immensity“. But today already 250 of our total 1,200 employees are working in our IT, software and consulting departments. We combine all channels and we call this „Omniprint“.


By Rossitza Sardjeva on Jun 16, 2017

Important and well published article.


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