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The Customer Experience (CX) Factor: It’s Time to Get in the Game!
By improving the customer experience, businesses can drive value, reduce cost, and build a competitive advantage in the marketplace. Customers are seeking partners that deliver solutions beyond simple variable data, pURLs, and customized landing pages. The article explores how businesses can gain a competitive advantage by delivering an improved customer experience.
By Barb Pellow
Published: September 24, 2015