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Harte Hanks Leverages Technology and Direct Mail in the Multi-Channel Customer Journey
As marketers seek techniques to create effective direct mail, technologies like high-speed, full-color inkjet are creating opportunities to produce personalized and customized direct mail items that will truly capture consumers’ attention. This article explores how Harte Hanks has leveraged advanced digital printing capabilities to effectively deliver targeted, personalized direct mail touches that weave seamlessly into the multi-channel customer journey.
By Barb Pellow
Published: April 28, 2016