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OneTouchPoint: Delivering on the Promise of Customer Intimacy
Without leaving their homes or offices, individuals can assess and evaluate an array of products and services. The most successful firms understand that the lifetime value of a customer is more important than the value of the initial transaction. This article explores how Kohler Co. partnered with OneTouch Point to stand out from the competition and maximize the value of long-term customer relationships.
By Barb Pellow
Published: July 9, 2015