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Premium Commentary & Analysis The Power of Personalization: Get Data and Get Going!Today’s marketers are seeking partners that can help them deliver the right message at the right time, while also delivering the most effective data strategies to ensure that offers are not dead on arrival. This article explores how print service providers can capitalize on this opportunity by building data expertise. By Barb Pellow A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity. Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.
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