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Direct Mail: Integral to the Marketing Mix in 2016

While some forms of marketing are fleeting and forgotten, a postcard, brochure, or catalog can serve as a lasting reminder of a marketing message. Direct mail can compel recipients to act, attract new customers, increase customer loyalty, boost brand awareness, reactivate dormant accounts, and deliver profitable results. This article explores how businesses of all sizes are rethinking their strategies and incorporating more direct mail in their messaging.

By Barb Pellow
Published: January 14, 2016

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A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

Please offer your feedback to Barb. She can be reached at barb_pellow@infotrends.com.

 

Discussion

By Patrick Whelan on Jan 14, 2016

Fantastic information. Thank you!

 

By Patrick Whelan on Jan 14, 2016

Service providers need to practice what they preach and position themselves as trusted providers of these services. Not nearly enough are consistently executing their own direct mail marketing initiatives to promote these services. Those that do are seeing results. I've been providing these services to printers and mailers for 21 years. I see it firsthand.

Again, great article and information.

 

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